growthenginenowoslawski

Build prospect lists where the prospect is already one hop from the client, and write the line that says so. Seven members, each with its own source. Current-customer alumni is the priority member - everyone who ever worked at one of the client's customers or case-study companies and has since moved on. Triggers on "warm intro", "who do we know at that account", "they used to work at our customer", "alumni of our case study company", "shared investor angle", "who is in the same city as our rep", "did they visit our site". Outputs warm_intro_line plus a per-member evidence column.

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Find people actively engaging with competitor LinkedIn posts. Given a website URL, discovers competitors, fetches their company and employee posts, collects all commenters and reactors, and outputs a deduplicated CSV of engaged prospects. Use when someone wants to find leads from competitor engagement, build outreach lists from LinkedIn activity, or analyze who interacts with competitor content.

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Turns the raw first-name field on a lead row into the name a person would actually be greeted by, so it can open an email. Triggers on "clean these first names", "first name variable", "the greeting says Hi DR MATTHEW", "strip the titles off the names", "some rows have the whole name in the first-name column", "normalize first names for the campaign". Outputs first_name_clean, one short string per row.

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Diagnostic audit for a running cold email program. Checks domain authentication (SPF/DKIM/DMARC), inbox health/reputation from Smartlead, bounce rate by inbox type, and optionally runs a spam placement test via Smartlead's Smart Delivery API. Outputs markdown report + CSV with per-domain/per-inbox scores and concrete action items. Use when reply rates drop, when bounces spike, when onboarding someone else's account, or as a weekly/monthly health check.

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Framework for running single-variable cold email experiments. Defines experiment types (list-only, copy-only, combined), confidence weighting, minimum sample sizes, and success criteria. Use when the user wants to improve a campaign, test a new list vs old one, or compare copy variants. Prevents the

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Scrape Google Maps for local businesses by category and location, output CSV ready for cold email enrichment. Best for SMB campaigns targeting restaurants, clinics, gyms, salons, contractors, etc. Uses RapidAPI Maps Data API. Output feeds directly into /blitz-list-builder (to find owner contacts) or //list-builder Phase 5 (if you have names already).

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Conversational intake for cold email campaigns. Interviews the user about their business, ICP (Ideal Customer Profile), offer, lead magnets, and hard vs soft filters. Outputs a structured `client-profile.yaml` that every other skill in the repo reads from. Use at the very start of a new campaign or when onboarding a new business. Triggers on "onboard me", "set up my ICP", "new client", "new business intake", "help me define my ICP".

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Reusable approval-loop pattern for fanning out lead personalization across parallel Claude Code Task sub-agents. Shows the user 1 sample personalization, collects feedback, runs 10 more, approves, runs 10 more — stops when 2 consecutive rounds have zero edits, then scales to the full list. ALWAYS uses Claude Code Task tool sub-agents — never an external Anthropic/OpenAI API key. Use when any skill needs per-lead custom variables (situation lines, value lines, CTAs).

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Pulls replies from a Smartlead campaign, classifies each as positive/neutral/negative/OOO/bounce/unsubscribe using Claude, and reports the positive reply rate — the north-star metric for cold email. Use when the user wants to know if a campaign is actually working (not just getting replies, but getting the RIGHT replies). Triggers on "score my replies", "how's campaign X doing", "positive reply rate", "is this campaign working".

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This skill should be used when searching for people/leads using the Prospeo Search Person API. It provides the correct API format, filter types, rate limiting patterns, and state-by-state crawling techniques to overcome the 25K result limit. Use when building lead lists, searching by job title/industry/location, or integrating with Prospeo.

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Always-on spam and deliverability guardrails for cold email copy. Apply these rules whenever writing, reviewing, or QA-ing subject lines, openers, follow-ups, CTAs, or any cold outreach copy. Trigger on phrases like "check this for spam", "spam word check", "deliverability review", "QA this copy", "flag banned words", "check subject line", "is this safe to send", "scan for spam triggers", or any time cold email copy is being generated or reviewed. Also trigger automatically as a background rule whenever the campaign-copywriting or cold-email-copywriting skill is active -- these guardrails apply to EVERY piece of outbound copy generated, even if the user does not explicitly ask for a check.

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Index and shared harness for the 19 signal playbooks. Each playbook turns one buying signal (new in role, raised a round, hiring surge, pricing page, tech on website, ...) into one copy-ready sentence you can drop into a cold email. Every playbook ships three ways to run it: as a Claude skill, as a Clay table built through a browser harness, and as a Clay workflow built from the clay CLI. Use when someone says "personalize this list", "what signal should I use", "build the Clay column for X", or names any of the 19 signals.

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Produces a line about what a company is currently advertising on Facebook and Instagram, from the Meta Ad Library. Triggers on "are they running ads", "what are they advertising", "meta ad library", "facebook ads", "pull their ad copy", "who is spending on paid social". Outputs ad_library_line, a lowercase clause that completes "Noticed <line>."

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The 3-bullet creative ideas email. Produces three per-company bullets that each sit in a slot the operator defined up front, so the model fills in the company detail and never invents a new idea. Triggers on "creative ideas campaign", "three ideas email", "I had a few ideas for you", "3 bullets", "use cases for their business", "what could they build with us". Outputs creative_idea_1, creative_idea_2, creative_idea_3 plus a rendered bullet block.

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Compare reply rates, bounce rates, and positive reply rates broken down by inbox type (SMTP / Gmail / Outlook) for a Smartlead account. Use when you want to know "which inbox type delivers best" or when debugging unexplained deliverability differences across a mixed fleet. Operates via Smartlead API only (no database required).

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Names 2 other right-fit people at the prospect's own company so an email can ask "is this you or them?" without ever naming the person being emailed. Triggers on "name two other people at the company", "who else works there", "should I be talking to someone else", "colleague name variable", "other prospects line", "wrong person CTA". Outputs other_prospects, a ready-to-drop phrase like "Jeff Barg or Rob Cook".

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Decides whether a company publishes public self-serve pricing and extracts its plan tiers, price points and feature axis. Triggers on "do they have a pricing page", "is their pricing public", "filter out enterprise quote-only companies", "what do they charge", "find their plans", "self-serve vs sales-led". Outputs a structured pricing record per domain. The copy-ready pricing clause is OFF by default and runs only when a campaign brief asks for it.

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Decides which named technologies a company actually runs on its website, verified against the live site. Triggers on "find companies using Shopify", "they're on HubSpot", "tech stack targeting", "technographics", "who uses Klaviyo", "companies running WordPress". Outputs a per-domain verdict (tech_confirmed plus the verified stack and its evidence); the copy-ready clause is OFF by default and runs only when the operator asks for one.

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Operational playbook for running cold email continuously. Prescribes what to do on Monday / Wednesday / Friday / biweekly / monthly / quarterly. Use this as your ongoing cadence once your first campaign is live. What separates hobbyist from top 1% operators isn't tooling — it's consistency. This skill is the schedule.

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Use the Blitz API to find decision-makers at specific companies when you already have a list of company domains. Best for SMB owner-finding, domain-to-people lookup, or supplementing Prospeo results. Outputs a CSV you can feed to the /list-builder Phase 5 or directly to /cold-email-starter-kit for Smartlead upload. Use when your targeting is company-first (not title-first).

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Single "start here" orchestrator for new cold email operators. Asks infrastructure-status questions first, then runs /icp-onboarding → /lead-magnet-brainstorm → /campaign-strategy in sequence, producing a consolidated campaign-plan.md. Ends with an interactive menu of next skills branched on whether the user already has domains/inboxes. Use as the very first invocation on any new repo checkout or when onboarding someone to cold email from zero.

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Triage playbook for when cold email deliverability breaks. Decision-tree guidance for "I landed in spam", "bounce rate spiked", "domain blacklisted", "inbox blocked in warmup", "reply rate dropped". Tells you what to check first, what to fix, and how long the fix takes. Pair with /email-deliverability-audit for diagnosis.

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Find lookalike companies via DiscoLike's 65M+ business domain database. Search by seed domains ("find companies like clay.com and apollo.io") or natural-language ICP text ("B2B cold email outreach"). Supports negation domains (exclude competitors/existing customers) and country filtering. Use when you already know 3-10 reference companies and want hundreds more that look like them. Outputs CSV ready for /blitz-list-builder or the email waterfall.

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Generates 15-25+ cold outbound campaign ideas with targeting strategies, AI personalization approaches, and value propositions. Use when planning campaign experiments for a client, given their website or business context.

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