Matthieu

Assess deal health and identify at-risk opportunities using engagement signals, stakeholder mapping, and velocity analysis

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Model best-case, worst-case, and likely revenue scenarios with sensitivity analysis for strategic planning. Use when: building financial forecasts; presenting board scenarios; planning headcount around revenue uncertainty; modeling pricing changes impact; preparing investor updates with upside/downside ranges

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Become the Category King by creating new markets instead of competing in existing ones Use when: **Launching a company or product** that doesn't fit cleanly into existing categories; **Stuck in commodity competition** where you're compared feature-to-feature with competitors; **Redefining your market position** when "better" isn't working as a strategy; **Planning a major market announcement** or product launch; **Escaping price pressure** by creating net new demand instead of fighting for ex...

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Stop being a relationship builder. Learn the research-backed methodology that top performers use to teach, tailor, and take control of sales conversations. Use when: **Complex B2B sales** where buyers have done their research; **Commoditized markets** where differentiation is hard; **Sophisticated buyers** who know what they need (or think they do); **Large deals** requiring consensus among stakeholders; **Solution selling** that requires changing buyer thinking

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Know the metrics that matter at each stage and what investors actually look for. Master the A16Z and YC frameworks for measuring startup progress. Use when: **Fundraising prep** to know which metrics to highlight; **Board meetings** to report on the right KPIs; **Strategic planning** to set goals that matter; **Product decisions** to understand what to optimize; **Diagnosing problems** to find what's broken

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Craft the story that makes investors say "I want in." Master the narrative structure that Reid Hoffman, Sequoia, and top founders use to raise capital. Use when: **Preparing to fundraise** to develop your story before the deck; **Investor meetings** to structure conversations that convert; **Pitch practice** to refine your narrative arc; **Cold outreach** to write compelling investor emails; **Pivoting** to reframe your story after a change

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Create a compelling startup pitch deck that follows the structure proven to raise billions from top investors. Master the YC and Sequoia formats that get founders funded. Use when: **Fundraising** to create investor pitch decks; **YC application** to structure your narrative; **Demo Day prep** to craft your 2-minute pitch; **Angel investors** to communicate your opportunity; **Partnership pitches** to structure compelling asks

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Apply Kahneman and Thaler's behavioral economics principles to marketing—understand how customers actually make decisions and design experiences that work with human psychology, not against it. Use when: **Improve conversion rates** by removing friction and applying behavioral nudges; **Design pricing pages** that guide customers toward optimal choices; **Write copy that resonates** with how people actually process information; **Create urgency and scarcity** that feels authentic, not manipul...

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Find and analyze influencers for campaigns. Use when: researching potential influencer partners; analyzing influencer metrics; building influencer lists; evaluating engagement rates; planning influencer outreach

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Generate JSON-LD structured data for SEO. Use when: adding schema markup to pages; creating organization schema; generating product schema; validating existing schema; rich snippet optimization

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Generate high-quality LinkedIn posts for GEO thought leadership. Use when asked to write LinkedIn content, create social media posts, or generate content about SEO/GEO topics.

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Cluster keywords by semantic similarity and intent. Use when: organizing keyword research; creating content pillars; mapping keywords to pages; identifying content gaps; grouping search intent

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Conduct deep account and contact research to personalize outreach and identify compelling angles for engagement

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Escape the build trap and endless backlogs. Use Basecamp's methodology to ship meaningful work in 6-week cycles with fixed time, variable scope. Use when: **Product planning** to replace endless backlogs; **Feature development** with clear time boundaries; **Team autonomy** when you want self-directed teams; **Scope management** when projects tend to balloon; **Startup development** with limited resources

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Track buying signals like funding announcements, job postings, tech changes, and company news to identify sales-ready prospects

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Run automated Lighthouse audits for Core Web Vitals and SEO. Use when: checking page performance; auditing SEO technical issues; monitoring Core Web Vitals; comparing before/after optimization; batch auditing multiple URLs

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Use when analyzing server logs to understand how AI crawlers (GPTBot, ClaudeBot, PerplexityBot) interact with your site. Use when optimizing content placement for LLM retrieval, diagnosing why AI search isn't citing your content, or auditing crawl patterns to find optimization gaps.

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Use when optimizing for AI search visibility where individual experts and entities outperform generic brand pages. Use when building cross-platform authority for people, organizations, or products that AI models should recognize and cite.

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Find broken links on websites. Use when: auditing website for broken links; checking internal link structure; finding 404 errors; validating external links; pre-launch QA

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Use when creating content that must be discoverable by AI search engines (ChatGPT, Perplexity, Gemini). Use when SEO alone isn't enough, when you need AI citations, or when optimizing for the "zero-click" future.

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Generate XML sitemaps for SEO. Use when: creating sitemap for new site; updating sitemap after changes; generating sitemap from URLs list; validating existing sitemap

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Analyze hashtag performance and discover trending tags. Use when: researching hashtags for posts; finding related hashtags; analyzing hashtag reach; planning hashtag strategy; competitor hashtag research

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Collect and organize user-generated content. Use when: gathering customer testimonials; collecting product photos; organizing social mentions; building UGC campaigns; managing brand mentions

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Analyze social media profiles and engagement. Use when: auditing competitor social presence; calculating engagement rates; identifying top-performing content; tracking profile growth; benchmarking social metrics

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