Matthieu

Manage the customer renewal process with health-based playbooks, timeline tracking, and risk mitigation strategies

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Configurez correctement vos zones DNS pour l'email deliverability (SPF, DKIM, DMARC), la sécurité (DNSSEC, CAA), et l'automatisation (OVH API, Cloudflare, Terraform), basé sur les best practices 2024-2025. Use when: **Configurer l'authentification email** - SPF, DKIM, DMARC pour éviter le spam folder; **Sécuriser un domaine** - DNSSEC, CAA records, protection contre le spoofing; **Automatiser la gestion DNS** - OVH API, Cloudflare API, Terraform; **Débugger des problèmes DNS** - dig, nslookup...

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Check email deliverability and DNS configuration. Use when: diagnosing email delivery issues; setting up new email domains; auditing email authentication; checking SPF/DKIM/DMARC; troubleshooting spam folder issues

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Validate and clean email lists. Use when: cleaning email lists before campaigns; validating signup emails; removing invalid addresses; checking for disposable emails; improving deliverability

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Build high-converting sales funnels using Russell Brunson's proven framework Use when: **Launching an online product** and need a complete funnel strategy; **Converting cold traffic** into paying customers systematically; **Increasing customer lifetime value** through value ladder design; **Writing sales pages, webinars, or email sequences** with proven scripts; **Reverse-engineering competitor funnels** to model what works

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Turn your marketing into an event that makes people beg to buy before you even release the product Use when: **Launching a new product or course** and want to maximize first-day sales; **Building anticipation** for an upcoming offer instead of "surprise" launching; **Growing your email list** while simultaneously warming them up to buy; **Creating urgency without being sleazy** with legitimate scarcity; **Turning skeptics into buyers** through sequenced value delivery

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Transformez l'attention en conviction avec des séquences email evergreen qui font progresser les leads de curiosité → confiance → call booké, basé sur la méthodologie A5 du Marketing Swarm de Lasse Flagstad. Use when: **Créer une séquence evergreen** - Emails automatiques qui tournent indéfiniment; **Réactiver une liste froide** - Réveiller des leads dormants sans spam; **Structurer le nurturing post-lead-magnet** - Que se passe-t-il après l'opt-in?; **Définir les segments et triggers** - HOT...

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Measure and optimize growth using the AARRR (Pirate Metrics) framework with stage-specific KPIs and funnel analysis

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Construisez un système de distribution complet (posting, DM delivery, retargeting, tracking) qui transforme vos hooks en pipeline prévisible, basé sur la méthodologie A4 du Marketing Swarm de Lasse Flagstad. Use when: **Lancer une machine de contenu LinkedIn/X** - Cadence, review flow, posting engine; **Automatiser les DMs après engagement** - Trigger → message → tag → booking; **Installer le retargeting** - Email + Meta/IG pour ne jamais perdre un lead; **Créer un dashboard simple** - Les 6 ...

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Design and optimize self-reinforcing growth systems using Reforge methodology—shift from linear funnels to compounding loops where outputs become inputs for sustainable, defensible growth. Use when: **Analyze your current growth model** and identify if you have a loop or funnel; **Design a growth loop** for a new product or feature; **Diagnose why growth isn't compounding** despite acquisition efforts; **Identify the right loop type** for your business model; **Optimize loop velocity** to acc...

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Transform your go-to-market strategy using Wes Bush's PLG framework to make your product the primary driver of customer acquisition, activation, and retention Use when: **Launching a SaaS product** and deciding between free trial, freemium, or sales-led models; **Reducing customer acquisition costs** by letting the product do the selling; **Designing user onboarding** that drives users to value quickly; **Converting free users to paid** through product-qualified leads (PQLs); **Fighting churn...

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Handle common employee questions and requests through structured FAQ systems, escalation paths, and self-service resources

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Analyze employee engagement survey data to identify trends, prioritize actions, and design targeted interventions

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Design and coordinate efficient interview processes with optimal panel composition, scheduling logistics, and candidate experience

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Screen resumes efficiently against job requirements with structured scoring, red flag identification, and interview recommendations

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Think like Intel's legendary CEO. Apply Andy Grove's management operating system to maximize your team's output through leverage, OKRs, and systematic decision-making. Use when: **Scaling a team** when individual contribution isn't enough; **Performance management** to measure and improve output; **Meeting optimization** to make meetings productive; **Decision-making** in management contexts; **New manager transition** from individual contributor

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Design and run effective 1:1 meetings that build trust, develop people, and surface problems early. Covers cadence setup, agenda ownership, conversation frameworks, question banks, and handling difficult topics. Use when: a new manager learning to run 1:1s, resetting unproductive 1:1s that became status updates, onboarding a new direct report, preparing for a difficult performance conversation, building trust with a new team, or coaching through career development discussions.

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Stop being a "nice" manager. Learn Kim Scott's framework for caring personally while challenging directly—the combination that builds trust and drives performance. Use when: **Giving feedback** (positive or constructive); **Building trust** with direct reports; **Performance conversations** that need to happen; **Team culture building** for high performance; **New manager development** learning to have hard conversations

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Analyze and red-flag contracts systematically, identifying risks, unfavorable terms, and negotiation opportunities

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Ensure GDPR compliance for marketing activities including consent management, data processing, privacy notices, and data subject rights

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Create appropriate non-disclosure agreements for different business contexts with balanced terms and proper scope definitions

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Create winning RFP/RFI responses by analyzing requirements, structuring compliant proposals, and crafting compelling win themes

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Analyze terms of service and privacy policies to identify concerning clauses, hidden permissions, and user rights implications

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Use when testing skills, commands, or agents for quality. Use after creating new skills, before deploying agents, or when debugging inconsistent agent behavior. Triggers on "evaluate", "test quality", "is this skill working", or QA of AI workflows.

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