Indranil Banerjee

Build a content calendar: topics by platform and date, pillar and funnel tags. "plan next month's content"

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Write an executable content brief: keyword map, outline, intent, SEO checklist. "write a brief for this topic"

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Build the agency dashboard across all client brands: health, pacing, risk. "how are all our clients doing"

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Audit agent readiness by script: AI-crawler rules, product schema, no-JS HTML, feeds. "can AI agents use our site"

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Repurpose one content piece into 10+ channel formats with drafts and a calendar. "repurpose this blog post"

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Plan an A/B test by script: sample size per variant, days to run, stopping rules. "how many visitors per variant"

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Research audiences: personas, JTBD maps, RFM segments. One persona doc → audience-profile. "run a JTBD analysis"

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Optimize channel budget with diminishing-returns models. Pacing → budget-tracker. "is our channel split right"

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Set up or update the brand profile every skill reads: voice, audience, compliance. "set up a new brand"

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Find backlink gap domains linking to competitors, not you, scored by script. "who links to our competitors but not us"

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Plan AEO/GEO strategy to get cited by AI: content, entities, schema, 90-day plan. "how do we get cited by AI"

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Monitor competitors over time: baseline sites, pricing and ads by script, flag changes. "track our competitors over time"

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Build a client onboarding pack: kickoff agenda, discovery questions, 30-60-90. "we just signed a new client"

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Plan a case study: narrative, interview questions, formats. "turn this client win into a case study"

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Write ad copy variants to each platform's specs, policy-checked and in brand voice. "write ad copy for Meta"

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Run attribution on real conversion paths, comparing models. "which channels actually drive revenue"

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Plan a creative testing roadmap with script-computed sample sizes. Fatigue → creative-health. "build a creative testing roadmap"

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Add a custom MCP integration: scaffold the server, write .mcp.json, test it. "add a new MCP server"

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Configure competitor alerts: change thresholds per competitor, urgency routing, digests. "set up competitor alerts"

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Run a one-time AEO audit of six AI answer engines, scored per surface. "check our AI search visibility"

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