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Expert renewal management guidance for maximizing retention and expansion revenue. Use when building renewal playbooks, forecasting renewal pipeline, structuring multi-year deals, developing pricing strategies, mitigating churn risk, defending against competitive displacement, negotiating contracts, attaching expansion to renewals, or optimizing renewal operations. Covers high-touch and tech-touch renewal motions, early renewal strategies, and save plays.

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Expert product marketing guidance for SaaS growth - trial acquisition, user activation to first value, and freemium-to-paid conversion. Use when writing landing pages, onboarding flows, email sequences, pricing pages, upgrade prompts, or any growth/conversion copy.

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Analyzes Remotion compositions for performance issues and provides optimization recommendations. Identifies expensive computations, unnecessary re-renders, large assets, memoization opportunities, and architecture improvements. Use when optimizing render times or when asked to "improve performance", "speed up renders", "optimize Remotion video".

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Expert full-cycle enterprise sales strategist for B2B SaaS. Use when planning sales strategy, pipeline management, deal progression, account planning, competitive displacement, or territory optimization. Covers multi-threading, executive engagement, champion development, buying committee navigation, and complex deal orchestration. Use for enterprise selling, account expansion, land-and-expand, and quota attainment.

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Expert Architecture Decision Record (ADR) creation and lifecycle management based on Olaf Zimmermann's methodology. Use when creating ADRs, reviewing architectural decisions, evaluating decision readiness, writing MADR templates, assessing decision quality, or managing ADR logs. Covers the full lifecycle from readiness (START criteria) through creation, MADR formatting, completion (ECADR criteria), and ongoing maintenance.

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Expert community-led growth and community management guidance. Use when building developer communities, Discord/Slack communities, online communities, managing community platforms, designing member onboarding, creating engagement programs, running ambassador programs, measuring community health, setting up moderation systems, or implementing DevRel strategies. Use for community-led growth, member activation, user-generated content programs, and community governance.

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