qa-aman

Build a brand messaging framework or messaging hierarchy. Use when the user says "messaging framework", "brand messaging", "what should our tagline be", "clarify our messaging", "StoryBrand", "brand script", "our website copy is confusing", "we need a messaging hierarchy", "homepage messaging", "value prop copy", or wants to create consistent, clear messaging that converts visitors into customers. For the underlying positioning, see positioning-doc. For applying the message to a page, see landing-page-writer. For checking live copy against it, see copy-review.

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Write recurring newsletter issues with a consistent format and POV using the Curiosity Gap (George Loewenstein) and David Perell's Online Writing framework. Different from one-off emails (use /content-writer or /email-nurture). Use when the user asks for a newsletter, weekly/monthly newsletter, "write this week's issue", recurring email, Substack issue, internal newsletter, or any periodic publication with subscribers. Reads brand voice and content library from knowledge/. For a nurture or lifecycle sequence, see email-nurture. For long-form thought leadership, see thought-leadership-writer. For the monthly plan, see social-calendar.

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Diagnose why a landing page, homepage, pricing page, or signup form is not converting, and produce a ranked fix list with a test plan. Runs a structured audit across motivation, value clarity, friction, anxiety, and CTA hierarchy rather than giving generic design opinions. Use when the user says "why isn't this page converting", "improve our conversion rate", "CRO", "conversion audit", "this page isn't working", "high traffic low signups", "people bounce", "review our landing page", or shares a URL and asks what is wrong with it. For rewriting the words only, see copy-review. For writing a new page from scratch, see landing-page-writer. For the statistics of running the test afterwards, see growth-experiment.

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Write a product positioning document. Use when the user says "write a positioning doc", "positioning statement", "how should we position this product", "positioning for [product]", "we need to differentiate from competitors", "product positioning and messaging", "positioning workshop", "help me define our position in the market", or wants to establish how a product should be perceived relative to competitors. For customer-facing message wording, see messaging-framework. For the competitive research behind it, see competitor-analyst. For storing it in the knowledge base, see brand-context.

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Build branded PowerPoint decks (.pptx) for pitches, internal updates, sales decks, customer QBRs, board updates, conference talks using the Pyramid Principle and SCQA framework (Barbara Minto, The Minto Pyramid Principle). Every deck starts with the answer - conclusion on slide 2, evidence after. Slide titles are conclusions, not topics. Use when the user asks for a deck, presentation, slides, pitch deck, sales deck, board deck, QBR, "make slides for X", or "build a presentation". Uses templates/ for brand assets. Generates structured slide content with speaker notes. For the narrative content of the deck, see thought-leadership-writer or campaign-brief. For a case study slide, see case-study-writer. For slide content only, without a .pptx file, see presentation-builder.

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Document and prioritize technical debt. Use when the user says "tech debt", "legacy code", "this code is a mess", "refactoring plan", "we need to clean this up", "paying down debt", "this is hard to change", "how do we fix this codebase", or has code that's difficult to understand or modify - even if they don't explicitly say "technical debt".

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Run a structured incident response. Use when the user says "we have an incident", "production is down", "service is degraded", "on-call response", "p0 incident", "something is broken in prod", "help me manage this incident", "incident commander", or there is an active production issue requiring coordinated response - even if they don't explicitly say "incident response".

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Design clean and consistent APIs. Use when the user says "design an API", "API design review", "design these endpoints", "REST API for X", "GraphQL schema", "API contract", "how should this endpoint work", "review my API design", or wants to create or improve an API interface - even if they don't explicitly say "API design".

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Review code for quality, bugs, and design issues. Use when the user says "review this code", "do a code review", "check this PR", "review this diff", "is this code good", "what's wrong with this code", "code quality check", or pastes code and wants feedback - even if they don't explicitly say "code review".

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Debug a bug or unexpected behavior systematically. Use when the user says "there's a bug", "this isn't working", "I'm getting an error", "help me debug", "why is this failing", "unexpected behavior", "test is failing", "something is broken", or describes behavior that doesn't match expectations - even if they don't say "debug".

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Write unit and integration tests. Use when the user says "write tests for this", "add test coverage", "how do I test this", "TDD", "red green refactor", "unit test this function", "test this module", "I need tests for", or has code that lacks tests - even if they don't explicitly say "write tests".

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Use when the user says "map out our business model", "business model canvas", "how does our business work", "what are our key resources", "define our value proposition", "revenue model design", "cost structure", "who are our key partners", "lean canvas", "business model design", "how do we make money", or wants to document, stress-test, or redesign how [your startup] creates, delivers, and captures value.

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Use when the user says "run customer discovery", "help me interview customers", "write customer interview questions", "validate my assumption", "talk to users", "synthesize customer interviews", "what are my customers saying", "user research for my startup", "mom test interview", "are we solving a real problem", or wants to extract real insight from conversations with potential or existing customers.

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Use when the user says "write my investor update", "monthly update for investors", "quarterly investor email", "investor communication", "LP update", "board update", "shareholder update", "what do I tell my investors this month", "how do I write a good investor update", or wants to communicate progress, metrics, and needs to existing investors or board members on a recurring basis.

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Use when the user says "write my pitch", "help me tell my startup story", "craft my investor narrative", "why now slide", "what's our secret", "how do I explain what we do", "make my pitch compelling", "pitch deck story", "elevator pitch", "why will we win", "contrarian insight", or wants to build a persuasive, coherent narrative around their startup for investors, press, or recruiting.

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Document a design system component. Use when the user says "design system docs", "document this for the design system", "add this to the design system", "design token", "component library docs", "style guide", "design system entry", or wants to formally document a pattern, component, or token for team-wide use - even if they don't explicitly say "design system".

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Behavioral guardrails against the six most common LLM coding failure modes: unstated assumptions, overbuilding, changes beyond the ask, no success condition, claiming done without output, and sprawling non-atomic changes. Use when writing, editing, reviewing or refactoring code, when the user says 'keep it simple', 'surgical change', 'don't over-engineer', 'minimal diff' or 'verify before saying done', or when a change keeps growing beyond the ask. For a full code review, see code-review.

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Write marketing content in the user's brand voice using PAS (Problem-Agitate-Solution) and AIDA (Attention-Interest-Desire-Action) copywriting frameworks. Use when the user asks to write a LinkedIn post, blog article, email, ad copy, landing page section, social post, newsletter, or any short-to-medium form marketing content. Reads brand voice and ICP from knowledge/ so the output sounds like the company, not like generic AI. For improving copy that already exists, see copy-review. For a landing page specifically, see landing-page-writer. For a LinkedIn post, see linkedin-post. For long-form POV, see thought-leadership-writer.

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Write a high-performing LinkedIn post in the user's brand voice using Hook-Story-Offer (Russell Brunson) and the Curiosity Gap hook method (George Loewenstein). Every post starts by selecting a named hook formula - specific number + surprising result, contrarian statement, personal confession, direct challenge, or before/after. Use when the user asks for a LinkedIn post, LinkedIn update, LinkedIn content, "post for LinkedIn", thought-leadership post, founder post, or short professional social content. Reads brand voice and ICP from knowledge/ so output sounds like the company, not generic AI. For long-form opinion pieces, see thought-leadership-writer. For the monthly posting plan, see social-calendar. For turning one asset into many posts, see content-repurposer.

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Rewrite UI copy directly on Figma files to be simpler, jargon-free, and terminologically consistent. Trigger when: user says "rewrite copy", "simplify copy", "fix the text", "copy audit", "UX copy review", "clean up the wording", shares a Figma URL and mentions copy/text/wording, or asks to make text simpler/clearer/more consistent on a Figma file.

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Critique a design for usability, hierarchy, and accessibility. Use when the user says "critique this design", "review this screen", "what's wrong with this UI", "design feedback", "UX review", "how can I improve this", "review my mockup", "is this good UX", or shares a design and wants structured feedback - even if they don't explicitly say "design critique".

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Build interactive "living workflow" flowcharts in the visual style of https://statuesque-starship-49757d.netlify.app/revenue-engine - vanilla HTML/CSS/JS files with a horizontal step bar, a vertical trunk that grows per step, tool-to-tool columns with animated payload pills between brand-marked tool nodes, alternating left/right step descriptions, and per-step outputs. Use whenever the user says "build a flowchart", "interactive flowchart", "living workflow", "revenue engine flowchart", "demand gen flowchart", "GTM workflow diagram", "process diagram with animations", "Nebor-style flowchart", or asks to recreate the workflow visual from the Nebor site. Always asks which flowchart to build (Revenue Engine / Demand Gen / CRM & RevOps / Custom) and waits for explicit approval of the step + tool + edge table before generating any files.

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Run a pre and post-deployment checklist. Use when the user says "deploy to production", "deployment checklist", "release checklist", "pre-deploy checks", "is this ready to deploy", "deployment readiness", "reduce deployment risk", "change management", or is about to ship code to production and wants to reduce failure risk - even if they don't explicitly say "deployment checklist".

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Communicate data insights to non-technical stakeholders in a structured, persuasive format. Use when the user says "present these findings", "explain this analysis to leadership", "make a data presentation", "tell the story behind the data", "translate this into a business narrative", "make this insight actionable", "stakeholder readout", "executive summary of results", or needs to turn analysis output into a decision-ready document or slide deck.

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