TikTok Ads platform expertise. Audit campaigns, creative strategy, audience targeting, Spark Ads, TikTok Shop integration, pixel/Events API setup, and performance optimization. Use when the user asks about TikTok advertising, short-form video ads, TikTok Shop, Spark Ads, or social commerce advertising.
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UTM parameter strategy, campaign tracking, and marketing attribution modeling. Build consistent UTM taxonomies, configure attribution models, measure cross-channel performance, and connect marketing spend to revenue. Use when the user asks about UTM parameters, campaign tracking, attribution models, marketing measurement, or cross-channel analytics.
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Systematic analysis of Google Ads and Meta advertising spend to identify wasted budget. Produces actionable exclusion lists with thematic categorization and statistical validation. Use when onboarding new accounts, performing monthly hygiene, or preparing for budget optimization.
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Deep technical SEO auditing covering crawlability, indexation, Core Web Vitals, site architecture, canonicalization, structured data validation, and performance optimization. Use when the user asks about technical SEO, site audits, crawl issues, indexation problems, Core Web Vitals, page speed, or site architecture optimization. For content-focused SEO, see the seo-content-writer skill.
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Manage public/private repository pairs. Verify parity, detect drift, run sync scripts, and validate no sensitive data leaks to the public repo. Use for projects that maintain separate dev and public repositories.
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Generate technical architecture diagrams, pipeline flows, layer/stack diagrams, and system illustrations as standalone HTML files. Uses a dark-mode design system with embedded CSS and inline SVG. Use when the user needs architecture diagrams, system illustrations, flow charts, or technical visualizations.
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End-to-end content creation pipeline from research through editorial review to social distribution. Orchestrates a 3-stage workflow: research, draft/edit, and distribute. Supports blog posts, LinkedIn, Twitter threads, newsletters, and essays.
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End-to-end content creation workflow that orchestrates research, editorial review, and social distribution agents in sequence. Use when the user wants to create, review, and distribute content through a multi-stage pipeline, or says "/content-pipeline".
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Cold email and outreach sequence design with personalization, deliverability optimization, follow-up cadence, and compliance (CAN-SPAM/GDPR). Use when the user asks about cold email, outreach sequences, email prospecting, cold outreach, or email deliverability for outbound.
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LinkedIn Ads platform expertise. Audit campaigns, optimize targeting (job title, company, seniority, industry), creative strategy, Lead Gen Forms, conversion tracking, and ABM campaigns. Use when the user asks about LinkedIn advertising, B2B paid social, LinkedIn campaign optimization, Lead Gen Forms, Matched Audiences, or professional audience targeting.
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Generate and maintain llms.txt files for AI discoverability. Scans repos to create curated content maps that help AI answer engines surface your project accurately. Implements the llms.txt specification from Answer.AI.
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Generate comprehensive market research reports (50+ pages) in the style of top consulting firms (McKinsey, BCG, Gartner). Professional LaTeX formatting, strategic analysis frameworks (Porter's Five Forces, PESTLE, SWOT, TAM/SAM/SOM, BCG Matrix), and deep research integration.
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Microsoft Advertising (Bing Ads) platform expertise. Audit campaigns, keywords, audiences, and UET tracking. Use when the user asks about Microsoft Ads, Bing Ads, search advertising on Microsoft, LinkedIn audience targeting, or Performance Max campaigns on Microsoft.
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Create polished HTML slide decks and PDF-ready documents for consulting deliverables. Uses the RRBC design system with warm light mode, dark mode cover pages, Lora/Inter/Roboto Mono typography, and data visualization palette. Trigger on 'deck', 'slides', 'presentation', 'pitch deck', 'keynote', 'report', or 'PDF'.
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Cross-repository dependency audit. Scans package manifests for outdated packages, security advisories, version conflicts, and license issues. Produces a prioritized update plan. Supports Node.js, Python, Rust, and Go projects.
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Comprehensive content marketing toolkit with brand voice analysis, SEO optimization scripts, content frameworks, social media strategy, and content calendar planning. Use when writing blog posts, creating social media content, analyzing brand voice, optimizing SEO, planning content calendars, or developing content strategy. For deep SEO writing optimization, see the seo-content-writer skill.
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Generate structured research briefs from RSS feeds and web sources on any topic. Synthesizes multiple sources into actionable analysis with key findings, data points, expert perspectives, and content angles.
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Initialize GitHub repositories with standard files and configuration. Generates LICENSE, CONTRIBUTING.md, SECURITY.md, issue/PR templates, CI config, and .gitignore. Detects project type and adapts templates accordingly.
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Customer retention analysis, churn prediction, cohort analysis, win-back campaigns, and loyalty program design. Use when the user asks about churn, retention, customer lifetime value, cohort analysis, or win-back strategies.
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Pre-push hygiene check for GitHub repositories. Scans for PII, secrets, and sensitive data before pushing. Audits commit messages, enforces repo-specific blocklists, and rate-limits pushes to avoid GitHub abuse detection. Use before any git push, especially to public repos.
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SEO-optimized content creation with brand voice analysis and platform-specific frameworks. Covers blog posts, social media, email marketing, and landing pages. Includes keyword integration, readability optimization, and performance metrics.
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Platform-specific organic social media strategy, content calendars, engagement tactics, community building, and performance measurement. Use when the user asks about social media strategy, organic social, content calendars, community management, or social media metrics.
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Transform audit data, performance reports, and structured analyses into polished visual deliverables. Generates presentation decks (PPTX), interactive HTML dashboards, or styled markdown reports with charts. Includes a customizable design system with forest green accent and warm cream backgrounds. Use when the user has analysis data and needs a visual deliverable.
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Generate changelog entries and GitHub releases from git history. Categorizes commits into features, fixes, breaking changes, and docs. Supports conventional commits, PR-based grouping, and semantic versioning. Creates formatted CHANGELOG.md entries and GitHub releases.
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