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Audit a site or page across technical SEO, on-page quality, content, structured data, performance, indexability, AI-search readiness and conversion-sensitive search experience.

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Design scalable SEO page systems using templates, structured data sources, quality thresholds, internal linking, indexation controls and anti-thin-content gates.

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Build or update the shared product-marketing context: product, audience, positioning, competitors, jobs-to-be-done, objections, customer language, proof and goals. Use before downstream execution when context is missing.

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Use when the user asks to "package our proof points", "build reusable stat cards and case snippets", or "put proof where each pillar makes its claim"; turns claims-ledger-approved proofs into reusable proof modules — stat cards, case snippets, testimonial blocks, comparison proofs — each pinned to a message-house pillar and the ledger claim ID it substantiates, and flags any pillar making a claim with no approved proof behind it. Never adjudicates a proof: unverified or ledger-absent proofs are marked '[needs source]' and routed to the claims candidates. Not for adjudicating or substantiating claims — use offer-claims-registry; not for fabricating a benchmark to fill a gap — a missing proof is flagged, not invented; not for scoring narrative quality — use narrative-quality-auditor. 证据模块/证据卡/客户案例/主张对齐

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Compatibility skill for seo ecommerce. Use when a user or upstream workflow invokes this name; route the task to `seo-audit` while preserving the requested scope and source-specific intent.

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Use when the user asks to "build a media list for my launch", "write a launch press release", or "pitch press under embargo"; produces a three-tier media and analyst list (Tier 1 exclusive candidates, Tier 2 vertical press, Tier 3 communities and newsletters), an embargo pitch timing skeleton keyed to the launch-registry date, a press-release draft in standard structure with no fabricated quotes or numbers, and an analyst briefing outline. Not for press-kit assets — use launch-asset-packager; not for follow-up sequence mechanics — use outreach-manager; not for post-launch news-echo monitoring — use launch-monitor. 媒体名单/禁运期pitch/新闻稿/分析师简报

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Use when the user asks to "plan launch pricing", "design pricing tiers / packaging", or "set up a launch discount / early-bird offer"; produces a launch pricing and packaging plan — tier structure and naming, a value-to-price map aligned to the message house, a launch-offer ladder with a true deadline reason, beta / early-adopter pricing with a post-launch graduation path, and guarantee / refund terms — with every price claim and offer term submitted to memory/events/claims.ndjson. Not for the canonical offer / claim record — use offer-claims-registry; not for paid-newsletter subscription economics — use newsletter-monetization-planner; not for ad bidding — use bid-strategy-planner. 发布定价/梯度打包/早鸟优惠/保证设计

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Use when the user asks to "map our positioning", "name our competitive alternatives", or "pick a beachhead segment for the launch"; produces a Dunford-style positioning canvas — named competitive alternatives (including spreadsheet and status quo), unique attributes (verifiable, or routed to the claims ledger), value themes (attribute→benefit→value chains), a target beachhead segment scored on serviceability / pain intensity / reachability, and a one-sentence onlyness statement — the sole upstream of the message house and the entity-signal source for the canonical entity profile. Not for the message house or per-channel launch copy — use message-house-builder; not for audience/persona profiling itself — use audience-mapper; not for SEO keyword positioning — use keyword-research. 定位画布/竞争替代品/独特价值/滩头细分

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Use when the user asks to "optimize my Shopping feed", "fix product disapprovals", "improve product titles/attributes", or "build feed-driven PMax asset groups"; audits and rewrites the Shopping/Performance Max product feed — title/description patterns, required and recommended attributes, GTIN/availability/price hygiene, disapproval triage, and feed-driven asset-group / listing-group structure — informing the ROAS O (Offer) dimension. Not for text ad copy — use ad-creative-builder; not for scoring the account or the RQS — use ad-account-auditor. 商品Feed优化/购物广告Feed/商品标题优化/商品禁投修复

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Use when the user asks to "build a preference center", "set up a frequency opt-down ladder", "give people a step-down instead of unsubscribe", or "design a topic/cadence preference page"; produces a preference-center field spec, a frequency/topic opt-down ladder (down-tier paths that substitute for a hard unsubscribe), a preference-to-suppression mapping, and a SEND N-dimension sub-item note on preference-center / frequency options offered. Not for the lifecycle flow map or cadence governance — use email-sequence-designer; not for the consent/suppression record itself — use consent-registry; not for computing EQS or ruling the N1 unsubscribe veto — use email-quality-auditor. 邮件偏好中心/降频阶梯设计/退订替代降档

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Use when the user asks to "build our pitch deck narrative", "write a fundraising story", or "structure the sales pitch narrative"; derives from the narrative canon a company pitch/deck narrative — problem → the undeniable shift → product-as-hero → proof → the ask — as a slide-beat outline (one narrative beat per slide, with the claim ID each proof beat rests on), for both a sales pitch and a fundraising deck. Every proof beat is labeled Measured / User-provided / '[needs source]' and unverified ones route to the claims candidates. Not for the launch-window battle cards and talk track — use sales-enablement-kit; not for the durable message hierarchy or the arc itself — use message-system-architect / strategic-narrative-designer; not for finished deck visual design — out of scope; not for claim adjudication — use offer-claims-registry. 路演叙事/融资故事/销售 pitch/幻灯节拍

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Use when the user asks to "check our positioning against what we can actually ship", "trace which differentiators we can defend", or "reconcile the positioning canvas with the claims ledger"; reconciles the reused positioning canvas against the shippable stage and the claims ledger to produce a differentiation truth set — every differentiating claim verifiable or marked '[needs source]' — that TALE-T1 is judged against. Not for building the canvas — use positioning-mapper; not for adjudicating claims — use offer-claims-registry; not for authoring the message house — use message-system-architect. 定位真相/差异化校准/可交付现实/主张核对

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When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," "overlay," "collect emails with a popup," "exit popup," "scroll trigger," "sticky bar," or "notification bar." Use this for any overlay or interrupt-style conversion element. For forms outside of popups, see cro. For general page conversion optimization, see cro.

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Compatibility skill for product marketing context. Use when a user or upstream workflow invokes this name; route the task to `product-marketing` while preserving the requested scope and source-specific intent.

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Compatibility skill for referral program. Use when a user or upstream workflow invokes this name; route the task to `referrals` while preserving the requested scope and source-specific intent.

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Compatibility skill for pricing strategy. Use when a user or upstream workflow invokes this name; route the task to `pricing` while preserving the requested scope and source-specific intent.

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Crawl, map, or scrape websites with Firecrawl when an authorized connector is available. Use for JavaScript-rendered pages, site inventories, broken-link discovery, and bounded multi-page SEO collection.

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Use when the user asks to "read back" a paid campaign change, "did this ad change work", or "compare ROAS/CPA before and after"; reads ROAS/CPA against a control over a fixed readback window and returns a Promote / Keep-testing / Rollback / Unproven readback decision with the math delegated to roi-calculator. Not for RQS scoring or veto adjudication — use ad-account-auditor; not for the ROI ratio math — use roi-calculator; not for cross-channel rollups — use performance-analyzer. 付费广告复盘/ROAS回看/投放效果归因

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When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," "in-app pricing," "free users won't upgrade," "trial to paid conversion," or "how do I get users to pay." Use this for any in-product moment where you're asking users to upgrade. Distinct from public pricing pages (see cro) — this focuses on in-product upgrade moments where the user has already experienced value. For pricing decisions, see pricing.

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Use when the user asks to "write influencer outreach", "follow up with a creator", "pitch a journalist, hunter, or launch partner", or "negotiate partnership terms"; produces personalized pitches, multi-touch follow-up sequences, negotiation scripts with objection handling, and a status pipeline tracker — the shared outreach mechanics engine for creator, media/analyst, launch-partner, and social-selling / advocate-recruitment targets. Not for finalizing signed agreements — use contract-helper; not for media-list tiering, embargo terms, or press-release structure — use press-media-relations. 达人邀约建联/合作谈判话术

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Use when the user asks to "register this claim", "log our current offers", or "where is the proof for this figure"; curates claim wording, evidence, disclosures, terms, review dates, and live offers through the append-only claims event stream. Not for scoring claim vetoes — use the relevant auditor; not for writing ad copy — use ad-creative-builder. 广告声明台账/优惠信息登记/证据溯源

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When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarcity/urgency, naming, and payment structure. Also use when the user mentions 'offer,' 'offer design,' 'build an offer,' 'grand slam offer,' 'irresistible offer,' 'value stack,' 'bonus stack,' 'guarantee,' 'risk reversal,' 'money-back guarantee,' 'scarcity,' 'urgency,' 'high-ticket offer,' 'productize a service,' 'naming an offer,' 'payment plan,' 'down-sell,' 'upsell offer,' or 'why isn't my offer converting.' Best for services, agencies, courses, coaching, info products, high-ticket B2B, and direct-response. If you run pure self-serve SaaS, read pricing first — tiers and packaging do more work there. For price level itself (tiers, freemium, value metric), see pricing. For the page that presents the offer, see copywriting. For the launch moment, see launch. For sales collateral, see sales-enablement.

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Use when the user asks to "monetize my newsletter", "build a sponsorship rate card", or "model paid-subscription revenue"; produces a revenue model (paid tiers, ad/sponsorship inventory + CPM/flat rate card, referral/boost loops), a list-growth ↔ revenue projection, and honest-offer / disclosure checks for the SEND-D lever. Not for scoring the whole program or running D1 — use email-quality-auditor; not for the return math — use roi-calculator; not for the post-click page — use landing-optimizer. 邮件newsletter变现/赞助刊例/付费订阅测算

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Use when the user asks to "audit our brand narrative" or "is this message on-canon"; runs separate typed TALE truth, system, or effectiveness profiles and never averages them into one composite. Checks differentiation, canon, landing consistency, and evidence integrity. Not for launch readiness — use launch-readiness-auditor; not for social operations — use social-quality-auditor. 品牌叙事分层审计/发布前一致性放行

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