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Suede Labs cross-surface canon discipline: hold one canonical answer across every surface that states it (web, iOS, Android, docs, a second service) by generating a contract from the reference surface and making the others assert against it, so a divergence fails a test instead of reaching a user or an answer engine. Consistent canon is what makes a product citable: generative search quotes sources that do not contradict themselves, and a number that differs between your site and your app is a contradiction a model can see. Use when the same rule, threshold, ladder, or stated fact lives on two or more surfaces; when values are copied by hand out of a handoff; when two surfaces already disagree; or when auditing where they drifted. NOT FOR: deciding which surface is correct (a product call this skill records rather than makes); reviewing a diff (use suede-code-review); wiring merge gates (use suede-ci-gate); a generative-search audit of a page (use suede-seo-audit).

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Suede-affiliated in-product monetization design for paywall screens, feature gates, trial-expiry states, usage-limit prompts, and free-to-paid upgrade moments. Use when the user needs trigger timing, message structure, plan presentation, or experiment design after users have experienced value. NOT FOR: public pricing pages (use suede-site-alchemy), tier architecture (use suede-pricing), or cancellation and save flows (use suede-churn-prevention).

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Suede-owned product-marketing context discipline. Use when a project needs a shared record of product, audience, ICP, positioning, objections, customer language, proof, and goals, or when that record needs updating. NOT FOR: writing a campaign (use suede-campaign-in-a-box), conducting new customer interviews (use suede-customer-research), or publishing brand claims.

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Suede-owned programmatic SEO discipline. Use when designing data-backed keyword, location, directory, integration, or comparison pages at scale, including templates, index-worthiness gates, internal links, and rollout checks. NOT FOR: auditing an existing site (use suede-seo-audit), planning editorial content (use suede-content-strategy), or publishing bulk pages without approval.

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Suede Labs skill that lints a local music or media release folder and scores it for release readiness: missing files, weak or malformed metadata, artwork and stem problems, split gaps, rights blockers, and platform-delivery issues, produced by a bundled offline script as a scored markdown and JSON report. Use when a creator has one or more release folders of tracks, artwork, and stems and wants to know what is missing before distributing, delivering, or handing it off; when metadata quality or a delivery rejection is the question; or when a release-readiness score is asked for. Reports what is present, missing, or unknown; never upgrades unknown to confirmed and never means legal clearance. NOT FOR: organizing the evidence behind a rights or split gap the report surfaces (use suede-rights-audit); building the transfer package (use suede-rights-passport); a sync one-sheet (use suede-sync-packaging).

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Suede AI design skill for making an interface feel intentional instead of templated: design tokens, color strategy, OKLCH ramps, type scale, fluid type, visual hierarchy, dark mode, spacing, component laws, motion, and source-to-implementation visual QA. Use when asked to design, restyle, polish, or audit a screen; pick colors or fonts; define, fix, or document design tokens; build or repair a dark mode; review a component or a whole design system; or compare a mock, Figma frame, or reference screenshot against a rendered implementation. NOT FOR: a full design-plus-copy build, launch surface, or reference-to-target restyle (use johnny-suede-design); conversion and funnel architecture (use suede-site-alchemy); writing the words themselves (use suede-copy).

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Suede Slop Stop: Suede Labs context-aware anti-slop pass for finished prose. Find or remove generic filler, manufactured emphasis, false agency, formulaic structure, chat and draft residue, and formatting applied by rule, without flattening the author's voice. Use before copy, a README, an email, a social post, or a doc ships; after a long assisted-writing session; or for a findings-only slop audit. NOT FOR: writing new copy (use suede-copy); deciding whether a person or model wrote text; changing or certifying facts, which require primary evidence.

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Suede-affiliated directory distribution strategy for selecting listings, sequencing submissions, tailoring positioning, and verifying backlinks. Use when a product needs startup, SaaS, AI, MCP, marketplace, or review-directory submissions and a measurable tracker. NOT FOR: broader launch orchestration (use suede-launch-packaging), scalable destination-page production (use suede-programmatic-seo), or citation and search auditing (use suede-seo-audit).

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Suede-owned lifecycle email design for welcome, onboarding, nurture, re-engagement, post-purchase, and trigger-based sequences. Use when the user needs a multi-email flow with entry criteria, cadence, message roles, and a measurement plan: drip campaigns, welcome series, win-back flows, or trigger-based automations. NOT FOR: cold prospecting (use suede-cold-email), SMS as part of the same lifecycle program (use suede-sms), in-product activation flows (use suede-onboarding), or lifecycle-stage operations beyond email (use suede-revops).

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Suede-affiliated engineering-as-marketing strategy for selecting, scoring, and scoping calculators, graders, generators, and other free interactive tools. Use when the user wants a lead, link, education, or product-adoption asset with a measurable path to the paid product. NOT FOR: downloadable lead assets (use suede-lead-magnets), implementation of a full website (use suede-site-alchemy), or search diagnostics (use suede-seo-audit).

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Suede Thought Graph shipping search for a multi-file repo change. Use when competing implementation plans need one evidence-gated selection before any build. Halts on hazards, collisions, budget exhaustion, or no safe winner. Reads production; never deploys. NOT FOR: bulk independent work (use a separate private worker-fleet pass); findings-only diff review (use suede-code-review); CI or branch-protection wiring (use suede-ci-gate); copy-only shipping (use suede-ship-copy).

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Suede-owned marketing image production for generation prompts, hero and social graphics, product mockups, export sizing, compression, and preview assets. Use when the user needs a general-purpose marketing image or an image-production workflow. NOT FOR: paid-ad creative systems (use suede-ad-creative), video production (use suede-video), or app-store listing strategy (use suede-aso).

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Suede-owned Instagram growth operating system for account-specific audits, Reels, carousels, Stories, conversion mapping, calendars, and daily candidate-production loops. Use when the user names Instagram, IG, Reels, Stories, asks to analyze recent posts, grow a handle, run a daily workflow, create or repurpose Instagram content, or distinguish views from follows, leads, and sales. NOT FOR: multi-platform organic strategy (use suede-social), full video rendering or editing (use suede-video), paid Meta campaigns (use suede-ads or suede-ad-creative), analytics instrumentation (use suede-analytics), or any publish, comment, follow, like, or DM action without exact approval.

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Suede-affiliated AI search optimization discipline. Use when the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' 'optimize for Claude/Gemini,' 'llms.txt,' 'OKF,' 'Open Knowledge Format,' 'knowledge bundle,' or 'agent-readable site.' The durable job: make content structurally extractable, citable, and agent-readable so AI systems surface and cite it. NOT FOR: traditional technical SEO audit (use suede-seo-audit) or launch-appeal grading (use suede-visibility-grader).

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Suede-affiliated marketing deliberation that applies documented public frameworks through clearly labeled simulated advisors, surfaces disagreements, and synthesizes a decision. Use when the user wants multiple expert lenses on one bounded marketing question. NOT FOR: factual claims about a living person's private views, primary research (use suede-customer-research), or executing the selected tactic (route to the relevant public Suede skill).

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Suede-affiliated marketing ideation using a structured tactic library scored for stage, audience fit, evidence, capacity, cost, and risk. Use when the user is stuck, wants options, or needs a shortlist of growth tactics before committing to a plan. NOT FOR: a comprehensive roadmap (use suede-marketing-plan), channel execution (use the relevant public Suede skill), or unattended recurring workflows (use suede-marketing-loops).

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Suede-affiliated recurring marketing workflow design for cadence, inputs, decision rules, checkpoints, failure states, and measurable outputs. Use when the user wants repeatable ad-fatigue, content-refresh, churn-watch, ranking-drop, or weekly-review loops. NOT FOR: one-off tactic ideation (use suede-marketing-ideas), experiment design (use suede-ab-testing), or creating a live automation without explicit scheduling authority.

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Suede-affiliated comprehensive marketing planning across acquisition, activation, retention, referral, and revenue, sized to the actual team, budget, evidence, and stage. Use when the user needs a 90-day plan, 12-month roadmap, growth plan, or go-to-market operating document. NOT FOR: isolated channel execution (use the relevant public Suede skill), uncommitted tactic brainstorming (use suede-marketing-ideas), or positioning discovery alone (use suede-product-marketing).

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Suede-affiliated ethical application of behavioral science to marketing decisions, including framing, anchoring, social proof, loss aversion, choice architecture, and friction. Use when the user needs a named psychological model, an evidence-aware application, and a testable hypothesis. NOT FOR: clinical or mental-health advice, deceptive dark patterns, page implementation (use suede-site-alchemy), or pricing design (use suede-pricing).

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Suede AI MCP release QA, scoped to this pack's own server (mcp/suede-skills-mcp.mjs) and its catalog, install, and docs surface. Runs the full JSON-RPC lifecycle against a live server (initialize, notifications/initialized, ping, tools/list, tools/call, resources/list, resources/read, prompts/list, prompts/get), plus protocol negotiation, closed input and output schemas, tool annotations, structuredContent with text fallbacks, malformed-input probes, clean stdio, catalog-to-folder agreement, and install-path language. Use when the MCP server, mcp/catalog.json, a tool, resource, or prompt definition, or the MCP install docs change, or before publishing an MCP release. A check that did not run against the live server is a FAIL, not a skip. NOT FOR: a generic third-party MCP server, which this skill's hardcoded surface does not describe; fixing or testing the public install path itself (use suede-launch-packaging).

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Suede-owned editorial pipeline for agent-run content: six roles with written contracts, one inspectable record that travels between them, and a distribution stage that gives every asset its own argument instead of a shorter draft. Use when content agents return generic, duplicated, or unsourced work, when one flagship piece has to carry a week of distribution, when someone asks to build an AI content team or one-person media company, or when a founder wants a weekly interview-led content system across personal and company accounts. NOT FOR: choosing which topics, pillars, or clusters to cover (use suede-content-strategy); platform mix, cadence, calendars, or listening (use suede-social); an Instagram-specific program (use suede-instagram-growth); running a stage on a schedule with state and stop conditions (use suede-marketing-loops); lane ownership for agents changing code (use suede-agent-teams); writing the flagship piece itself (use suede-ship-copy).

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Suede-affiliated onboarding and activation strategy for first-run sequencing, empty states, setup checklists, activation milestones, time to value, and retention-linked measurement. Use when users sign up but fail to reach first value or the product needs a new first-session flow. NOT FOR: registration optimization (use suede-signup), lifecycle email sequences (use suede-emails), or monetization prompts (use suede-paywalls).

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Suede-owned community-growth discipline for member purpose, platform choice, seeding, rituals, moderation, health metrics, and earned advocacy. Use when starting, auditing, or growing a Discord, Slack, forum, subreddit, or comparable product community. NOT FOR: public social-channel content (use suede-social), referral-program mechanics (use suede-referrals), or customer-interview research (use suede-customer-research).

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Suede-owned launch packaging and install verification. Use when finished software work needs a clean public package (README, docs page, install command, release note, GitHub Pages update, skill-pack release, MCP server, or launch/social copy) or when a release needs handoff notes, an install fails, a public user cannot add a skill, a raw-vs-blob URL returns HTML, or `@personal` or a local plugin alias leaks into public docs. Verifies the live URL and runs the exact install command from a clean temporary directory before anything is called live. NOT FOR: product, course, or artist campaign launches (use suede-campaign-in-a-box or suede-marketing-plan); writing announcement copy from scratch (use suede-copy); MCP tool-catalog QA (use suede-mcp-qa); landing-page conversion work (use suede-site-alchemy).

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