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Weekly marketing audit and operating review. Pulls the last 7 days of source-backed marketing, analytics, content, paid media, lead, watcher, and audit data; compares it to the prior 7 days; flags urgent issues; and produces a weekly scorecard plus action list. Use when "weekly audit", "weekly marketing review", "weekly check-in", "weekly scorecard", "what changed this week", "Friday marketing review", or any request for a recurring 7-day marketing audit.

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Create user-centered, accessible interface copy (microcopy) for digital products including buttons, labels, error messages, notifications, forms, onboarding, empty states, success messages, and help text. Use when writing or editing any text that appears in apps, websites, or software interfaces, designing conversational flows, establishing voice and tone guidelines, auditing product content for consistency and usability, reviewing UI strings, or improving existing interface copy. Applies UX writing best practices based on four quality standards — purposeful, concise, conversational, and clear. Includes accessibility guidelines, research-backed benchmarks (sentence length, comprehension rates, reading levels), expanded error patterns, tone adaptation frameworks, and comprehensive reference materials.

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Customer retention system — churn analysis, retention tactics, loyalty programs, and engagement scoring. Use when "retention", "reduce churn", "keep customers", "loyalty program", "customer retention", "churn prevention", "churn analysis", "engagement scoring", "win-back", "customer lifetime value", or any request to analyze, prevent, or reduce customer churn.

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Run a learning retrospective on the Kai harness. Mines gate-failure logs and 30-day performance results into lessons, triages candidate lessons (promote/keep/retire), and graduates repeated lessons into enforced gate checks with golden corpus cases. Use when "retro", "what have we learned", "triage lessons", "promote lessons", "why does this keep failing", "harness retrospective", or monthly / after any heavy content sprint.

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Plan and batch-produce an entire email system for a product. Maps every lifecycle touchpoint (onboarding, activation, conversion, retention, transactional, win-back), generates all emails with quality gates, outputs Loops-ready copy. Use when "create all emails", "email system", "build email sequences", "lifecycle emails", "onboarding sequence", "set up transactional emails", "plan all the emails for [product]", or any request to systematically produce a complete set of emails for a platform.

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Build an exhaustive first-growth-hire distribution operating system across B2B and B2C channels: LinkedIn, events, AI outbound, AEO, blogs, long-form writing, YouTube, webinars, X, influencers, AI UGC, organic TikTok, paid social, sponsorships, partnerships, lifecycle, referral, and community. Use when "growth hacker", "first growth hire", "distribution hire", "cover every channel", "channel hacking", "0 to ARR growth system", "growth operator", "growth hacker OS", or any request to fan out channel operators and plug the result into Kai workflows.

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Generate a stage-appropriate marketing plan based on your company's MRR/stage. Uses the marketing-by-stage playbook to tell you exactly what to do (and what NOT to do) at pre-launch, early ($0-10K MRR), growth ($10-100K MRR), or scale ($100K+ MRR). Use when "what should I do for marketing", "growth plan", "marketing plan", "I just raised a round", "marketing strategy", "what's the right marketing for my stage", "GTM strategy", or any request for a stage-appropriate marketing roadmap.

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Ship a complete go-to-market deliverable pack for a client as a cross-linked set of private HTML pages topped by a client hub (the ask, tool install, access grants, ordered signup checklist). Use when "GTM plan for [client]", "put together a GTM", "go to market plan", "build the client hub", "attach everything for the client", "package this for the client", or when an engagement's plan/audit/emails must be delivered as linked pages rather than loose files.

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Generate, rank, and gate a reusable hook bank — sourced pains × named hook formula families, scored on clarity/specificity/curiosity/proof-backing, gated at the 10/16 ad threshold, delivered in 3 lengths with per-hook provenance and downstream routing. Use when "hook bank", "generate hooks", "hook generator", "write hooks for", "ad hooks", "scroll stoppers", "opening lines", "hook ideas", "first 3 seconds", "hook matrix", "I need 50 hooks", or any request to batch-produce attention-openers for ads, social, or video.

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Client-ready HTML presentation builder for Kai audit and report folders. Converts weekly audits, monthly audits, marketing reports, scorecards, findings, data-source notes, and action plans into a polished single-file HTML deck with sourced metrics, executive slides, speaker notes, and delivery-ready styling. Use when "HTML presentation", "HTML deck", "client-ready audit deck", "turn this audit into slides", "present the weekly audit", "present the monthly audit", or any request to deliver Kai reports as HTML slides.

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Plan influencer marketing campaigns — find creators, write briefs, manage partnerships, and measure ROI. Use when "influencer", "influencer marketing", "creator campaign", "UGC campaign", "brand ambassador", "creator partnership", or any request to work with influencers or content creators.

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Produce complete landing page copy using perception engineering and conversion frameworks. Generates hero section, value props, social proof blocks, objection handlers, and CTA — all scored against quality gates. Use when "landing page", "sales page", "LP copy", "write a landing page", "hero section", "conversion page", "signup page", or any request to produce persuasive page copy that converts visitors.

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Evidence-first marketing audit of a third-party local business (café, roaster, shop, restaurant, hotel, clinic, home service) from a Google Maps, share.google or website link — located DataForSEO rankings, map packs, search volume and seasonality, listings, reviews, backlinks, AI-assistant answers and a site crawl, plus direct checks (real-browser access, page weight, store shipping quotes, email DNS, mobile screenshots) — delivered as an owner-facing report with priced offers, an exact change list and a 12-week plan, optionally localized and bilingual. Use when "audit this business", "full marketing audit of <business>", "prospect audit", "local business audit", "use DataForSEO for the hard SEO data", "go deeper", "rerun it for local <market>", "also in Spanish", "give me the offers, changes and 3 month plan", or a business link arrives with "audit". For auditing your own product across channels use /kai-audit.

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Full marketing audit — runs all relevant checklists against your product, site, and marketing in one go. Covers SEO, content, email, ads, social media, CRO, landing pages, technical SEO, and creative production. Produces a "state of your marketing" report with health scores per area and a prioritized fix list. Use when "marketing audit", "full audit", "audit everything", "marketing health check", "what's broken", "state of marketing", or any request to comprehensively assess marketing across all channels.

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Code-rendered motion video for a product or a client, built the way a motion studio would do it. Every frame comes from an HTML seek(t) page rendered by Playwright at 1080p60 with real motion blur, using real product UI and screenshots with a privacy blur, and an ElevenLabs hype score cut on bar lines with its drop verified on the reveal. Three formats — a 20-30 s hype launch spot, a polished feature walkthrough from real screenshots, and a 19 s pain-point video with a muted site cut and burned-in text. Delivered with baked posters, H.264 + VP9 web encodes at 1280 px (1.5-3 MB), a site-embed kit (muted autoplay or click-to-play), 9:16 social re-layouts and share copy, plus a service playbook for selling it. Use when "make a launch video", "make a commercial / promo / ad spot", "motion design video", "product walkthrough video from screenshots", "pain point videos for the site", "videos for the homepage", "sell video production", "price a video package", or a polished brand spot is wanted rather than a talking-head edit or a Remotion template batch (use /kai-video-production for those).

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Research competitor ads using Meta Ad Library, Google Ads Transparency Center, and TikTok Creative Center. Analyze creative patterns, hooks, offers, and landing pages.

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Run a marketing objective to completion over hours, days, or weeks — not a single deliverable. Takes a business outcome ("40 qualified demos a month from organic by Q4", "cut blended CAC below $90", "launch the product in September"), decomposes it into work items with declared ECO floors, executes them across context windows with resumable state, and stops only when an independent gate returns SHIPPED or CLOSED. Use when the request is an outcome rather than an artifact, when work must continue in the background or across sessions, or when the user says "goal", "run this until", "keep working on", "autonomous", "long-running", "over the next month", or "get us to <number>".

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Run the full quality gate on any content file. Score against 28 rules, apply policy, show detailed scorecard with fix suggestions. Works on any markdown file.

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Plan, evaluate, and produce paid ad campaigns across platforms (Meta, Google, LinkedIn, TikTok, Microsoft, Pinterest, Snapchat, Amazon, X). Evaluate existing ads, map funnel stages (TOF/MOF/BOF), produce ad variants per platform with policy compliance, output ready-to-upload copy. Use when "ad campaign", "create ads", "run ads for", "paid campaign", "media plan", "launch ads", "Meta campaign", "Google Ads campaign", "multi-platform ads", "evaluate my ads", "how are my ads doing", "audit my ads", "ad performance", "analyze ads", or any request to evaluate existing or create new advertising.

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Run the marketing harness quality gates on content. Scores Four U's (Unique/Useful/Ultra-specific/Urgent), checks for banned words and AI slop, runs SEO lint for search content. Use when "score this", "quality check", "run quality gates", "check this content", "four u's score", "banned word check", "SEO lint", or any request to validate content quality before publishing.

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Update kai-marketing to the latest version. Pulls latest code, re-registers skills, shows what changed. Does NOT modify content state or MARKETING.md.

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Audit any URL against 17-point technical SEO checklist + algorithmic authorship rules. Uses /browse if available, falls back to checklist-based audit.

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Brand positioning workshop — define messaging framework, voice/tone, differentiation strategy, and taglines. Use when "brand positioning", "messaging framework", "brand voice", "how should we position ourselves", "differentiation", "tagline", or any request to define or refine brand identity and messaging.

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Render video ads using Remotion. Scaffolds a project from brand tokens + creative brief, generates scene compositions for 4 archetypes, renders to MP4 in multiple formats.

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