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Convert PDF to Markdown using opendataloader-pdf — extracts text, tables, headings, and images with correct reading order

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PM planning workflow — analyze requirements, select tech stack, decompose into prioritized tasks with dependencies, and define API contracts

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When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' or 'competitive landing pages.' Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Emphasizes deep research, modular content architecture, and varied section types beyond feature tables.

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When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," or "content planning." For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit.

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When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," or "free resource." This skill bridges engineering and marketing — useful for founders and technical marketers.

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Implement server APIs, authentication, and application data access. Schema modeling and query tuning use oma-db.

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Design schemas and migrations, tune queries, or plan vector retrieval and database operations. Application API implementation uses oma-backend.

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When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' or wants to avoid repeating foundational information across marketing tasks. Creates `.claude/product-marketing-context.md` that other marketing skills reference.

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Automated CLI-based parallel agent execution — spawn subagents via Gemini CLI, coordinate through MCP Memory, monitor progress, and run verification

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Check documentation references, sync docs to code changes, and detect translation drift. Use for documentation maintenance in a repository.

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Evaluate system boundaries and architectural tradeoffs. Use for architecture decisions, design reviews, and ADRs.

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Search academic literature and generate, validate, or compare Knows paper sidecars. Use for claim/evidence analysis and literature synthesis.

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Auto-detect project tech stack and generate stack-specific references for domain skills

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Diagnose a reproducible failure, fix its cause, and verify the regression. Use for crashes, incorrect behavior, and failing tests.

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When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," or "new user experience." For signup/registration optimization, see signup-flow-cro. For ongoing email sequences, see email-sequence.

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When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' or 'viral content.' This skill covers content creation, repurposing, and platform-specific strategies.

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When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.

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Explore goals, constraints, and alternative approaches before choosing a design. Use when the user requests ideation or design exploration.

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When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," or "breadcrumb schema." For broader SEO issues, see seo-audit.

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Generate Conventional Commits spec git commits (auto-separate by feature)

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Initialize project harness — AGENTS.md as table of contents, ARCHITECTURE.md as domain map, structured docs/ knowledge base

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Design workflow — create design systems, DESIGN.md, and design tokens with anti-pattern enforcement and accessibility checks

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Create, manage, and track execution plans as first-class repository artifacts in docs/exec-plans/

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Design-first ideation workflow — explore user intent, clarify constraints, propose approaches, and produce an approved design document before planning

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