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Research and prepare an outside contribution to an open-source repo, then stop at a queue item for a human to approve: policy check, intake, duplicate check, reproduction, patch, the repo's own checks, an independent critic rerun, and a disclosed, hashed draft of the exact text to post. Use this skill whenever the user wants to contribute to someone else's repo, fix an upstream bug, pick up a good-first-issue, draft an AI-assisted pull request for an outside project, follow up on their own outside PR, or run a gated contribution pipeline. Triggers on open source contribution, contribute to this repo, upstream fix, outside PR, external PR, good first issue, fix this issue in their repo, contribution research, AI-assisted PR, disclose AI in PR, reply to review on my PR. Also triggers when the user names an issue in a repo they do not maintain and asks for a fix, even if they do not say contribute.

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Compose pages and sites that read as their vertical: ecommerce-catalog storefronts that look like storefronts, hospitality-food sites that look like restaurants, b2b-manufacturer sites that look industrial. Use this skill whenever the user wants to build a site that looks like the vertical it serves, fix a build that reads as generic or off-vertical, build to an experience bar produced by competitor-experience-audit, or compose pages with the merchandising, density, and layout conventions a credible site in the category is expected to carry. Triggers on vertical conventions, storefront layout, ecommerce layout, retail conventions, merchandising layout, category page composition, site composition, build to the experience bar, make it look like the vertical, off-vertical, looks generic, build conventions for a vertical, site grammar. Also triggers when a build that is technically clean reads wrong for its category, and the cause is composition, not visual taste.

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Plan and execute user research including research planning, recruiting, interview design, qualitative synthesis, and translating findings into product decisions. Use this skill whenever the user wants to plan user research, design interviews, recruit participants, conduct discovery, run formative research, or synthesize qualitative findings. Triggers on user research, UX research, user interviews, discovery research, generative research, formative research, qualitative research, user insights, research synthesis, recruitment, interview guide, jobs to be done. Also triggers when product decisions are being made without user input and the user wants to fix that.

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Evaluate, select, and contract with vendors and SaaS tools. Use this skill when comparing alternatives, running an RFP, scoring vendors against criteria, negotiating contracts, planning a switch, or assessing a vendor's risk. Triggers on vendor evaluation, RFP, vendor selection, build vs buy, SaaS evaluation, vendor scorecard, vendor comparison, contract negotiation, vendor switch, procurement. Also triggers when a renewal is coming up or when a tool isn't meeting expectations.

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Designing quizzes, personality assessments, and recommendation tools that segment users into actionable categories rather than generating clicks for clicks' sake. Question architecture, scoring algorithms, result categorization, recommendation mapping, lead capture integration. Honest about clickbait-quiz (engagement only), vanity-result (entertaining, not useful), and actionable-segmentation (genuine categorization that drives next-step recommendations) patterns. Triggers on quiz, assessment, personality test, recommendation tool, scorecard, diagnostic, fit evaluator, what-type-of-X-are-you, persona quiz. Also triggers when an audience needs a categorization-driven lead magnet, when a vanity quiz is producing engagement but no qualified leads, or when an assessment is being scoped for the first time.

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Run a competitive SEO analysis comparing the user's site to chosen competitors across SERP overlap, content depth, backlink profiles, technical posture, and brand presence. Use this skill whenever the user wants to analyze competitors, find content gaps, identify backlink opportunities, understand why competitors outrank them, or benchmark against the rest of their category. Triggers on competitor analysis, competitive analysis, SERP analysis, content gap, backlink gap, why is X ranking, who is winning the SERP, beat my competitor, benchmark, market positioning. Also triggers when planning a content strategy and the question 'what are competitors doing' is implicit.

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Audit content gaps and decay using Ahrefs MCP data: missing topics, thin coverage, outdated content, and decaying pages. Use this skill when planning a content roadmap, refreshing a stale catalog, building topical authority, or identifying which existing pages need update versus replacement. Triggers on content gap, content audit, content refresh, content roadmap, decaying content, content decay, topical authority, what topics should we cover, where is competitor content stronger. Also triggers when organic traffic is flat despite consistent publishing.

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Generate logo variants for a brand, producing multiple production-grade marks across different architectures (wordmark, lockup, symbol-only, letterform-as-symbol, monogram) with rationale, application specs, and decision-ready presentation. Distinct from `brand-identity`, which produces the complete system (logo plus color, type, voice, applications). Goes deep on the logo specifically: typographic register, symbol approach, application-context discipline (16px favicon, embroidery, signage, motion), and production specs (SVG-ready, single-color, reverse). Triggers on logo design, design a logo, wordmark, monogram, lockup, mark variants, logo iterations, redesign or refine the logo, logo refresh, letterform-as-symbol, and exploring mark variants for an established brand. Does NOT fire for full brand identity (use `brand-identity`), positioning or strategy (use `brand-discovery`), project-wide creative direction (use `creative-direction`), or one-off illustration.

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Designing forms with multiple steps, progress indicators, conditional logic, and save-and-resume mechanics. The discipline of breaking complex data collection into stages that respect cognitive load while maintaining completion intent. Honest about kitchen-sink-single-page (overwhelms before the user starts), progress-theater (steps without genuine staging), and genuinely-staged (each step earns its own page) patterns. Triggers on multi-step form, multi-page form, form wizard, signup wizard, lead form, application form, intake form, configurator, onboarding form. Also triggers when a long form is converting poorly, when an audience is dropping off mid-form, or when a multi-step form is being scoped for the first time.

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Design and run a monitoring system for a website or web app. Use this skill when setting up uptime checks, defining SLOs, configuring error tracking, choosing what to alert on, designing on-call rotations, or fixing alert fatigue. Triggers on monitoring, alerts, uptime, SLO, SLA, error rate, on-call, pager, alert fatigue, observability, dashboards, what should we monitor. Also triggers when an incident reveals a gap in monitoring.

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How to design a content hub that earns topical authority. Pillar topic selection, cluster planning, internal linking architecture, URL structure, pillar and cluster page anatomy, topical authority signals for SEO and AEO/GEO, and the maintenance discipline that distinguishes intentional hubs from accidental orphans. Triggers on pillar content, content hub, topic cluster, topical authority, content architecture, hub and spoke, pillar page, cluster page, content silo, internal linking strategy. Also triggers when a content set is not ranking despite individual piece quality, when a pillar was launched without a cluster, or when content has accumulated without an architecture.

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Translate ideas, feature requests, or vague concepts into specific, actionable dev briefs. Use this skill whenever the user has an idea they want to build, a feature to spec out, a bug to file, a project to scope, or needs to convert a half-formed idea into a clear implementation brief. Triggers on I want to add, we should build, can we make, what is the plan for, how do we implement, dev brief, feature spec, PRD, user story, acceptance criteria, scope this, prioritize. Also triggers when the user has a list of things they want to build and needs help converting them into well-formed tasks.

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Run a comprehensive technical SEO audit covering crawlability, indexability, rendering, site architecture, structured data, page experience, security, and internationalization. Use this skill whenever the user asks about technical SEO, crawl issues, indexing problems, sitemaps, robots.txt, canonical tags, schema markup, page speed, Core Web Vitals, hreflang, redirects, or site-wide search performance. Triggers on technical SEO, site audit, crawlability, indexability, sitemap, robots.txt, canonical, redirect chain, schema, JSON-LD, Core Web Vitals, page speed, hreflang, mobile usability, HTTPS, security headers, render-blocking, JavaScript SEO. Also triggers when a site has indexing problems, traffic drops, or migration concerns, even if 'technical SEO' is not said explicitly.

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Build a multi-quarter roadmap from a backlog of ideas, requests, and ongoing initiatives. Use this skill when planning the next quarter, sequencing dependent work, balancing build vs improve vs maintain, or making the case for what NOT to do. Triggers on roadmap, quarterly planning, what should we build next, sequencing, prioritization, OKR planning, capacity planning, what's on the roadmap, plan the year, what to ship next quarter. Also triggers when stakeholders are pulling in different directions and the team needs a defensible plan.

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Establish a security baseline for a website or web app. Use this skill when configuring HTTPS and TLS, setting security headers, planning secrets management, evaluating CSP policies, doing a basic security audit, or hardening a site before launch. Triggers on security headers, HTTPS, TLS, CSP, content security policy, HSTS, secrets management, vulnerability scan, security audit, harden, OWASP, security baseline. Also triggers when a security review is required for compliance or before going live.

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Write landing page copy with attention to the hero, value proposition, social proof, objection handling, and conversion-focused CTAs. Use this skill whenever the user wants to write a landing page, sales page, hero section, or any conversion-focused web copy. Triggers on landing page, sales page, hero copy, value proposition, headline, subheadline, hero section, CTA copy, conversion copy, opt-in page, squeeze page. Also triggers when the user has a marketing campaign or product launch needing dedicated conversion copy. Use `cro-optimization` instead when the page already exists and the ask is to lift its conversion rate through testing rather than to write the copy.

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Optimize content and site structure for AI-driven search experiences including AI overviews, large language model citations, generative answer engines, and AI assistants. Use this skill whenever the user wants to optimize for AI search, get cited by language models, appear in AI overviews, build llms.txt, structure content for AI extraction, or future-proof their SEO for the shift from blue links to AI answers. Triggers on AEO, GEO, AI search, AI SEO, AI overview, generative search, LLM optimization, llms.txt, AI citation, ChatGPT search, Perplexity, Gemini, Claude search, AI assistant optimization, answer engine. Also triggers when the user expresses concern about AI eating their organic traffic or wants to understand how to remain visible as search shifts.

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The Jobs-to-be-Done framework as applied product methodology. Job statements, struggling moments, hire and fire criteria, the difference between feature-thinking and job-thinking. Honest about where JTBD adds clarity (discovery, prioritization, positioning) and where it becomes performative ritual (job-statement workshops that do not drive decisions, persona-theater disguised as JTBD). Triggers on jobs-to-be-done, JTBD, job statements, struggling moments, hire criteria, fire criteria, switch triggers, functional emotional social jobs, outcome-driven innovation. Also triggers when a team is over-relying on feature-request lists or persona archetypes that do not drive product decisions, when a positioning conversation needs the framing JTBD provides, or when discovery is producing outputs that do not connect to product strategy.

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Run QA testing on a page, feature, or full site at one of three depth tiers (smoke, standard, full). Use this skill whenever the user asks to QA a page or site, run a smoke test after a deploy, verify a page before launch, or run a regression sweep. Triggers on QA, QA sweep, smoke test, regression test, post-deploy check, pre-launch check, verify the deploy, test this page, does the page render, broken link, 404, image not loading. Also triggers proactively after a deploy or a new page launch where verification matters. Covers accessibility, performance, and SEO at the surface-signal level only: deep audits belong to `accessibility-audit`, `performance-optimization`, and `seo-technical`, and code-level debugging to `code-review-web`.

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Designing lead magnets that earn the email. The discipline of building gated content (ebooks, templates, checklists, swipe files, mini-courses, free tools) that delivers genuine standalone value while qualifying the lead and warming them for what comes next. Honest about thin-bait (overpromises, underdelivers), kitchen-sink-resource (everything, helps with nothing), and earned-value-magnet (delivers standalone value while qualifying the lead). Triggers on lead magnet, gated content, opt-in offer, ebook, checklist, template, swipe file, mini-course, free tool, content upgrade, freebie, opt-in, list-building offer. Also triggers when an audience is being asked for an email and the offer attached to that ask needs design discipline, when previous lead magnets converted but did not produce qualified leads, or when a lead magnet is being scoped for the first time.

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Patterns for individual long-form content pieces. Case studies, whitepapers, research reports, definitive guides, manifestos, ebooks, long-form tutorials. The structural disciplines that distinguish publication-quality long-form from bloggy-long padding or academic bloat. Different from pillar-content-architecture (which covers hub structure); this skill covers individual deep-dive pieces. Triggers on long-form content, case study writing, whitepaper, research report, definitive guide, ebook, manifesto, long-form tutorial, deep-dive article, anchor piece, foundational article, structural archetypes. Also triggers when a piece is over 3,000 words and the team is unsure how to structure it, when a long-form draft feels padded or saggy, or when a flagship asset needs the depth to actually earn the length.

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Plan and run a media pipeline for images, video, and downloadable assets. Use this skill when designing image storage and delivery, choosing formats (WebP, AVIF), setting up responsive images, picking a video host, organizing a brand asset library, or auditing a slow image pipeline. Triggers on image pipeline, asset library, DAM, image optimization, WebP, AVIF, responsive images, video hosting, image CDN, asset workflow, media management. Also triggers when images are slow, broken, or scattered across systems.

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Generate a phased delivery orchestration plan for creative-direction-driven work: which skills run when, what locks at which gate, how handoffs occur, and how the cadence implements in the team's tools (Jira, Linear, Notion, Figma, GitHub) with AI agents via MCP and CLI. A temporal map of phases, lock points, handoff specs, gate definitions, and QA verification gates. Distinct from `creative-brief` (static project brief) and `creative-direction` (aesthetic direction). Triggers on integration orchestrator, delivery cadence, project orchestration, when does the brief lock, how to phase creative direction, design-development handoff, QA gate, agent-driven QA, and when a creative-direction project is starting, mid-flight with broken cadence, or integrating AI agents into PM workflow. Does NOT fire for project scoping (use `creative-brief`), aesthetic direction (use `creative-direction`), or general project management without a creative-direction throughline.

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Designing in-product tours, tooltips, and contextual help that teach product capabilities without becoming friction. Trigger logic, tour architecture, contextual placement, completion tracking. Honest about tooltip-spam (visual noise that users develop blindness to), one-and-done (help invisible at the moment of need), and contextual-when-needed (surfaces help at the moment friction occurs) patterns. Triggers on product tour, in-product tooltip, contextual help, walkthrough, feature tour, hint system, in-app guidance, tour platform. Also triggers when feature adoption is low, when users miss key product capabilities, or when an in-product help system is being scoped for the first time.

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