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Audit landing pages and checkout flows to find obstacles to purchases or signups. Review ad consistency, mobile layout, forms, trust signals, and tracking, then receive specific fixes ranked by expected revenue impact.
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Review marketing pages to find obstacles to signups, purchases, or inquiries. Assess headlines, action buttons, trust signals, and usability, then provide prioritized fixes, alternative wording, and hypotheses for comparing page versions through A/B tests.
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Build three-tier bookings forecasts from sales opportunities and historical conversion data. Project recurring revenue by customer cohort, assess the reliability of each sales stage, and present forecast numbers alongside their assumptions.
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Review X Ads tracking, campaign goals, keyword and conversation targeting, creative, budgets, and brand safety. Receive an evidence-based diagnosis and prioritized recommendations, with gaps in account information and unavailable features clearly marked.
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Review Pinterest Ads tracking, product catalogs, visual ads, audiences, and budgets. Get prioritized recommendations supported by account evidence, with missing information and unavailable features clearly identified so you can assess what needs attention.
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Troubleshoot unclear errors when converting documents to PDF with pandoc. Check installation, capture error logs, identify missing fonts or packages, and try alternative PDF engines, the tools that render the final document.
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Prepare Markdown for pandoc PDF conversion by replacing problematic Unicode symbols with ASCII alternatives. The skill covers reusable substitution scripts, broader character conversion, and alternative PDF engines for documents that need to retain Unicode.
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Diagnose failed pandoc PDF conversions by checking installed tools, capturing error logs, and trying alternative PDF engines. The workflow helps identify missing fonts or packages and suggests ways to simplify documents when conversion still fails.
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Produce Word, PDF, and HTML documents when retrieval or conversion tools fail. The workflow switches to available knowledge with stated limitations, prepares characters for PDF conversion, tries alternative tools, and checks the resulting files.
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Validate Illumina BCL run folders and sample sheets, plan demultiplexing—the separation of reads by sample—and convert data to FASTQ using installed tools. Review conversion metrics, index settings, and reads that could not be assigned.
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Search Experience Optimization (SXO), the bridge between SEO and UX/CRO. Audits the journey from the SERP click to the on-page goal: click-through factors (title, meta, rich results), then post-click signals that keep users and drive conversions: above-the-fold relevance and intent match, page speed / Core Web Vitals, readability, clear CTAs, mobile usability, and what causes pogo-sticking back to Google. Use when the user has decent rankings but poor CTR or poor on-page conversion, wants better dwell time / engagement, less bounce, or a page experience aligned with search intent. Trigger on: "SXO", "search experience optimization", "good rankings but low CTR", "high bounce rate from search", "pogo-sticking", "improve dwell time", "SEO and conversion", "ranking but not converting", "engagement signals", "make this page convert search traffic". For pure landing-page conversion in ads use /google-ads-landing; for content quality use /seo-page.
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Guided journey from a leaking conversion flow - landing page, signup, checkout, or in-app onboarding - to a measured, tested funnel. Orchestrates six skills phase by phase - lean-analytics, cro-methodology, storybrand-messaging, hundred-million-offers, influence-psychology, design-everyday-things - each phase carries its full method inline so it runs standalone, asking the user questions at every decision point and recording results in the project docs/ folder (FUNNEL.md, METRICS.md, EXPERIMENTS.md, CONVERSION-OPTIMIZATION-PLAN.md) so the journey resumes across sessions. Use when the user wants to raise conversion on a specific flow, fix checkout or signup abandonment, diagnose onboarding drop-off, or says 'people start but never finish'. With no site yet, use create-website; for a whole-site look, message, and speed audit, improve-website; if the flow converts but needs traffic, grow-website; for in-product engagement and retention, improve-app. For one framework in isolation, invoke that skill directly.
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When the user wants to improve conversion rates, run A/B tests, optimize funnels, or reduce friction. Also use when the user mentions "CRO," "conversion rate optimization," "A/B test," "split test," "funnel optimization," "checkout optimization," "form optimization," or "conversion funnel." For pricing psychology, use pricing-strategy.
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Designing free-to-paid conversion flows for SaaS products. Trigger moments, paywall design, value demonstration, upsell vs downsell, win-back flows, churn prevention. Honest about paywall-everywhere (gates everything aggressively), free-forever-trap (no upgrade path surfaces), and value-triggered-upgrade (paywall surfaces at moments of demonstrated value) patterns. Triggers on upgrade flow, paywall, free-to-paid, freemium conversion, trial conversion, plan upgrade, subscription upgrade, win-back flow, churn prevention. Also triggers when free-to-paid conversion is low, when paywalls are blocking the wrong moments, or when upgrade flows are being scoped for the first time.
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When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For signup/registration flows, see signup. For post-signup activation, see onboarding. For popups/modals, see popups.
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Optimize signup and registration conversion funnels. Use when asked to improve signup rates, reduce form abandonment, audit registration flows, or optimize conversion funnels. Trigger phrases: "signup optimization", "registration flow", "form conversion", "signup CRO", "reduce abandonment", "signup funnel", "form optimization", "conversion rate optimization", "registration page".
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Audit and optimize landing pages for conversion rate. Use when the user asks about conversion rate optimization, CRO, landing page audits, improving sign-ups or sales, reducing bounce rate, A/B test ideas for pages, form optimization, or CTA optimization. Trigger phrases include "conversion rate", "CRO", "landing page audit", "why isn't my page converting", "improve conversions", "optimize my page", "reduce bounce rate", "CTA optimization", "form optimization", "above the fold".
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Landing page conversion optimization with layout rules, hero section design, and CTA psychology. Covers above-the-fold formula, social proof placement, mobile design, and F-pattern reading. Use for: startup landing pages, product pages, SaaS marketing, conversion optimization. Triggers: landing page, hero section, above the fold, conversion optimization, landing page design, cta button, hero image, landing page layout, saas landing page, product page design, conversion rate, landing page best practices
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Analyze user conversion funnels, calculate step-by-step conversion rates, create interactive visualizations, and identify optimization opportunities. Use when working with multi-step user journey data, conversion analysis, or when user mentions funnels, conversion rates, or user flow analysis.
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When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For post-signup activation, see onboarding.
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Nexscope Ozon product report search: filters Ozon products by multi-dimensional metrics including sales, revenue, sales/revenue growth rate, cart conversion rate, order conversion rate, price, rating, review count, QA count, variant count, page views, gross margin, return/cancellation rate, ad spend share, weight/volume, listing time, brand, seller, fulfillment method, and labels. Returns each product's SKU, title, price (RUB), sales, revenue, lost revenue, conversion rate, rating, reviews, brand, seller, fulfillment method, listing days/months, and complete product report fields. Use for Ozon product selection, competitor product analysis, best-seller mining, price/conversion band filtering. Trigger when the user mentions Ozon product report, Ozon product selection, Ozon product filtering, Ozon product analysis, Ozon best-selling products, Ozon competitor product analysis, Ozon product report, Ozon product screener, filter Ozon products by sales, Ozon best-seller mining, Nexscope Ozon product report. Also trigger when the intent is to filter Ozon products by multiple metrics and view product-level reports, even without explicitly mentioning Nexscope.
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Nexscope Ozon keyword reverse lookup: reverse-looks up Ozon (and Wildberries) search keywords by a list of product SKUs (up to 20), returning which search terms those products appear under (organic/ad search terms), with multi-dimensional filtering by search volume, growth, product count, seller count, competitor count, natural rank, ad rank, exposure, conversion, cart-add conversion, etc. Each keyword carries monthly search volume, growth, market space, competitor/seller counts, average price, cart-add conversion, top products, and organic/ad channel, rank, exposure, and conversion (dimension) market profiles. Use for Ozon keyword reverse lookup, listing keyword optimization, competitor traffic word mining, and ad keyword analysis. Trigger when the user mentions Ozon keyword reverse lookup, Ozon reverse keyword search, Ozon SKU keyword reverse, Ozon product traffic keywords, Ozon competitor ranking keywords, Ozon organic/ad keyword reverse lookup, Nexscope Ozon, Ozon keyword back search, Ozon reverse keyword lookup, Ozon SKU keyword reverse. Also trigger when the intent is to reverse-lookup Ozon search keywords by product SKU and view market profiles, even without explicitly mentioning Nexscope.
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Find Amazon same-niche competitors by ASIN, with multi-dimensional filtering by click conversion rate, composite conversion rate, click volume, sales volume, reviews, ratings, price, and gross margin to identify potential competitors. Triggered when users mention same-niche competitors, ASIN competitor mining, niche competitor analysis, similar product benchmarking, ASIN benchmarking, niche market competitor list, high-conversion competitor screening, Nexscope product mining, niche competitor by ASIN, ASIN competitor analysis, same niche products, similar products discovery, conversion rate comparison, potential competitor screening, Nexscope ASIN mining. Even if users do not explicitly mention "niche" or "same niche", this skill should be triggered whenever the task involves discovering competitor lists or screening potential competitors based on a specific ASIN within the same market segment.
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When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," "overlay," "collect emails with a popup," "exit popup," "scroll trigger," "sticky bar," or "notification bar." Use this for any overlay or interrupt-style conversion element. For forms outside of popups, see cro. For general page conversion optimization, see cro.
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