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The art and science of narrative-driven brand communication. This skill transforms brand messages into compelling stories that connect emotionally, build memory, and drive action. In a world of infinite content, story is the only thing that cuts through. Great brands don't sell products—they tell stories. Apple tells the story of creative rebels. Nike tells the story of human potential. Patagonia tells the story of environmental stewardship. This skill teaches you to find, craft, and tell your brand's story across every touchpoint. AI amplifies storytelling capability—generating variations, adapting across channels, maintaining consistency—but the human insight that identifies the true story remains essential. This skill bridges narrative craft with AI execution. Use when "story, storytelling, narrative, brand story, origin story, hero journey, emotional connection, customer story, testimonial, case study, brand film, about us, storytelling, narrative, brand-story, emotional, hero-journey, content" mentioned.

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产品营销 (PMM, Product Marketing) — 拥有「产品如何被定位 / 表达 / 发布 / 卖进市场」的从业者认知操作系统: 是产品 / 销售 / 市场 / 客户之间的连接组织, 负责把产品能力翻译成市场价值, 并把市场声音带回产品。覆盖 (a) 定位与差异化 (April Dunford 「刻意选择语境」框架 + 竞争性替代方案 + 卖价值不卖功能 + 选择「让你优势成立的市场参照系」, 对照 Ries & Trout 经典「定位是占领心智」), (b) 信息传递与叙事 (messaging 层级 / 信息屋 + 价值主张 + 收益导向 vs 战略叙事「换框架」Andy Raskin + 表达清晰度 Emma Stratton / Punchy + 初创 homepage 定位 FletchPMM), (c) 进入市场 (GTM) 策略与产品发布 (发布分级 T1/T2/T3 + 发布流程与跨职能编排 + GTM 打法 PLG vs SLG vs 混合 + 滩头细分选择), (d) 市场与竞争情报 (竞品分析 + battlecard 战卡 + 输赢分析 win/loss + 竞争赋能 Klue/Crayon/Clozd), (e) 买家与客户研究 (ICP 理想客户画像 + 买家 / 用户 persona + Jobs-to-be-Done 任务理论 Christensen/Moesta/Ulwick ODI + 客户之声 VoC + 用真实买家测信息 Wynter/Peep Laja), (f) 销售赋能 (战卡 + pitch / 销售 deck + 一页纸 + demo 叙事 + 异议处理 + 销售培训 + 内容采用率 — 你的产出只值销售实际用到的那部分), (g) 定价与打包 (价值定价 + 打包分层 + 《Monetizing Innovation》Ramanujam/Simon-Kucher + PLG 定价 — 常与产品 / 财务共担), (h) 细分与品类 (市场细分 + TAM/SAM/SOM + 技术采用生命周期与跨越鸿沟 Geoffrey Moore + 品类设计与叙事 Play Bigger / Christopher Lochhead — 稀有且昂贵, 不是默认选项), (i) 需求生成与内容协同 (campaign 信息 + 思想领导力 + 漏斗内容 TOFU/MOFU/BOFU + ABM 基于客户营销), (j) 分析师与影响者关系 (Gartner 魔力象限 + Forrester Wave + 分析师 briefing — To B 场景, 对 pay-to-play 影响诚实标注), (k) 客户营销与倡导 (参考客户 + case study + 评测站 G2/TrustRadius/Capterra 运营 + 社区), (l) PMM 运营与度量 (影响管道 + 赢率 + 发布采用率 + 信息穿透率 + 角色汇报线「向产品还是向市场」之争 + PMM 作为战略职能 vs 接单工具人陷阱); 跨 B2B SaaS (该学科重心) / B2C 消费 / 开发者 PLG / 平台产品。不含 产品管理 (PM 造产品 / 拥有 roadmap, PMM 拥有市场 — 相邻且极易混淆) / 增长 / 效果营销 / 付费投放 (平行学科) / 品牌 / 企业传播 / 公关为终点 / 需求生成为终点 (PMM 与之协同但不等同) / 平面设计 /「做 slide 和周边的团队」(PMM 抗争的接单工具人窄化) / 泛泛「市场营销」。 (Product Marketing (PMM) — the cognitive operating system of practitioners who own how a product is positioned, messaged, launched, and sold into a market: the connective tissue between product, sales, marketing, and customers, responsible for translating product capability into market value and bringing the voice of the market back into product. Covers (a) positioning & differentiation (April Dunford's deliberate-context framing, competitive alternatives, value-not-features, framing the market in which your strengths matter — vs Ries & Trout classic perception-in-the-mind positioning), (b) messaging & narrative (messaging hierarchy / house, value proposition, benefit-led vs strategic-narrative / change-the-frame messaging Andy Raskin, clarity craft Emma Stratton/Punchy, homepage & startup positioning FletchPMM), (c) go-to-market (GTM) strategy & product launches (launch tiers T1/T2/T3, launch process & cross-functional orchestration, GTM motion PLG vs SLG vs hybrid, beachhead segment selection), (d) market & competitive intelligence (competitive analysis, battlecards, win/loss analysis, competitive enablement Klue/Crayon/Clozd), (e) buyer & customer research (ICP ideal customer profile, buyer & user personas, Jobs-to-be-Done Christensen/Moesta/Ulwick ODI, voice of customer, message testing with real buyers Wynter/Peep Laja), (f) sales enablement (battlecards, pitch & sales decks, one-pagers, demo narratives, objection handling, sales training, content adoption — output is only as good as what sales actually uses), (g) pricing & packaging (value-based pricing, packaging & tiering, Monetizing Innovation Ramanujam/Simon-Kucher, PLG pricing — often shared with product/finance), (h) segmentation & category (market segmentation, TAM/SAM/SOM, technology adoption lifecycle & crossing the chasm Geoffrey Moore, category design & narrative Play Bigger / Christopher Lochhead — rare and expensive, not a default), (i) demand-gen & content partnership (campaign messaging, thought leadership, funnel content TOFU/MOFU/BOFU, ABM account-based marketing), (j) analyst & influencer relations (Gartner Magic Quadrant, Forrester Wave, analyst briefings — for B2B, with honest read on pay-to-play perception), (k) customer marketing & advocacy (references, case studies, reviews G2/TrustRadius/Capterra presence, community), (l) PMM operations & metrics (influenced pipeline, win rate, launch adoption, message pull-through, the role's reporting line product-vs-mark

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Orchestrate the narrative team: coordinates narrative-director, writer, world-builder, and level-designer to create cohesive story content, world lore, and narrative-driven level design.

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Strategic narrative — write a standalone strategy memo that frames product direction, bets, and rationale for a planning horizon. Use when asked to "write a strategy doc", "product vision", "strategic narrative", "company strategy memo", "planning memo", or "explain our product direction".

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Orchestrate the narrative team: coordinates narrative-director, writer, world-builder, and level-designer to create cohesive story content, world lore, and narrative-driven level design.

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Transforms data into compelling visual narratives by applying narrative structure, annotation techniques, scrollytelling patterns, and honest framing to data journalism, presentations, and infographics. Use when creating data-driven articles or reports, designing infographics with narrative, building scrollytelling experiences, annotating charts to guide interpretation, or when user mentions data storytelling, presentation design, annotated chart, narrative visualization.

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Build and maintain one coherent company story across all audiences — employees, investors, customers, candidates, and partners. Detects narrative contradictions and ensures the same truth is framed for each audience's needs. Use when preparing investor updates, all-hands presentations, board communications, recruiting narratives, crisis communications, or when user mentions company narrative, messaging consistency, storytelling, all-hands, investor update, or crisis communication.

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Create a look-alike audience from a seed audience and a candidate population dataset. Classifies Rosetta Stone attributes, generates the same materialized-view scoring pipeline Lookalike Studio emits (Naive-Bayes categorical weights + Gaussian continuous similarity), gates on approval, submits via `narrative_workflows_create`, and monitors the build to completion. Use when: "create a lookalike audience", "find more users like this segment", "expand my seed audience to 500k similar users", "score the population against my customers", "build a look-alike of dataset X". (narrative-audience)

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Generate, evaluate, and improve Rosetta Stone attribute mappings for a Narrative dataset. Use when: "map this dataset to Rosetta Stone", "suggest normalized attributes for dataset N", "evaluate the mappings on dataset N", "why is this mapping low confidence", "fix this expression", "improve this NQL mapping expression". (narrative-common)

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Interactively build a Narrative identity graph workflow from one or more first-party datasets and (optionally) third-party data sources. Confirms each input dataset is mapped to the Rosetta Stone graph edge attribute (mapping it via /generate-rosetta-stone-mappings if not), then composes and submits a workflow that unions every edge source and labels connected components. Use when: "build an identity graph", "generate an identity graph", "create an identity graph", "stitch these datasets into a graph", "make a graph workflow", "label connected components on these datasets", "I want a person graph / household graph / device graph". (narrative-identity)

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Produce a coverage & quality profile of a Narrative dataset (or access rule): row count, per-column null/fill rate, cardinality, ranges, top-values, inferred column shape, and quality flags. Reads bundled stats + sample first, recovers missing/stale stats by configuring and recalculating them, and escalates to a cheap `/write-nql` query only for a measure no stat can provide. Descriptive, not prescriptive. Use when: "profile dataset N", "what does dataset N look like", "coverage and quality of <dataset>", "what id types does N emit", "null rates / cardinality for <dataset>", "is this dataset's stats fresh". (narrative-common)

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Use when the user asks to "plan how our narrative lands on every surface", "write per-surface message-match specs", or "brief each creative builder from the canon"; maps the narrative-registry canon onto every flagship surface (homepage, pricing, store listing, sales deck, social bio, docs, email) as a per-surface message-match spec — what claim, pillar, proof, and objection reframe each surface must carry — and cuts a handoff brief to each discipline's creative builder (content-writer, ad-creative-builder, email-creative-builder, social-creative-builder, message-house-builder), so the same story lands consistently everywhere. Not for writing the finished surface copy — use each discipline creative builder; not for the tier-scoped launch asset manifest — use launch-asset-packager; not for scoring cross-surface consistency — use narrative-quality-auditor; not for claim adjudication — use offer-claims-registry. 叙事落地/逐面消息一致/创意交接简报/画布传导

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Use when the user asks to "measure how our narrative is landing", "track echo rate against our canon lexicon", or "check how AI answer engines describe our brand"; produces a resonance report — echo rate (overlap of market language with the narrative-registry canon lexicon, method declared), AI-answer perception via tavily.py --answer (proxy-labeled), share-of-voice on a locked competitor panel (reusing share-of-voice-tracker), and resonance signals from bluesky.py / gdelt.py / pageviews.py — every number labeled Measured / proxy / User-provided, feeding the TALE E dimension and the upstream of the E1 evidence-integrity veto. Not for rebuilding share-of-voice machinery — use share-of-voice-tracker; not for own-site GA4/GSC analytics — use performance-monitor; not for scoring TALE profile result — use narrative-quality-auditor; not for adjudicating claims — use offer-claims-registry. 回声率/AI回答感知/份额之声/共鸣信号

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Use when the user asks to record/query the brand narrative canon, tagline, message hierarchy, voice/naming rules, or a canon re-version; curates complete versioned canon events through the append-only narrative stream and derived views. Not for TALE scoring — use narrative-quality-auditor; not for authoring the system — use message-system-architect. 品牌叙事台账/canon 记录/语气与命名规范

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Use when the user asks to "map the category narrative", "tear down how competitors tell their story", or "find the language conventions in our market"; produces a category narrative map — the dominant stories and points of view in the category, its language conventions and framing clichés, and a per-competitor narrative teardown (arc, claimed onlyness, proof pattern) plus how each rival's messaging has shifted over time (scraped copy vs archived copy). Not for the positioning canvas itself — use positioning-mapper; not for the beachhead's beliefs and objections — use audience-belief-mapper; not for SERP keyword targeting — use keyword-research; not for claim adjudication — use offer-claims-registry. 品类叙事/竞争叙事拆解/语言惯例/叙事演变

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Brand-narrative single source of truth (Busabase App-in-Skill) built on the TALE discipline — Trace / Architect / Land / Evaluate. The agent drafts positioning, the message house of value pillars, the story bank, evidence-backed proof points, and vocabulary/tone guardrails; the human curates which drafts become the CANONICAL narrative; a drift monitor flags off-brand usage across channels. Use when the user invokes $kelly-brand or /kelly-brand, mentions brand narrative, brand messaging, positioning, message house, value pillars, story bank, proof points, tone/vocabulary guardrails, narrative quality (NQS), brand drift, or wants a single source of truth for what the brand says.

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Creates and refines Founder Story and brand narrative content for DTC/independent stores selling founder-driven products (e.g. handcrafted leather, artisan sauces, small-batch goods). Use whenever the user mentions founder story, brand story, about page, origin story, artisan brand, handcrafted brand, "who we are" copy, brand voice, mission/vision for a product brand, landing page hero narrative, PDP brand block, or wants to differentiate through authenticity and founder-led storytelling—even if they do not say "founder story" explicitly. Output structured narrative frameworks, placement guidance, and ready-to-use copy aligned with DTC best practices.

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Maxim motion-comic narrative video — engineered for narrative engagement and origin-story investment. Uses Sequential Art Closure + Narrative Transportation + Curiosity Gap Theory to turn brand origins and episodic content into deeply-engaging narratives that viewers finish and share.

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Turn a project's claude-mem history into weekly narrative chapters. Each chapter builds on the previous week's handoff, tracing ongoing work, decisions, and unresolved questions, with an index and chronologically ordered Markdown files.

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• Reviewing a project's development history week by week
• Tracing issues opened, continued, and resolved across weeks
• Creating indexed weekly chapters from a long project timeline

Turn a single document into a NotebookLM slide deck with cute characters and a clear narrative. The skill starts generation, provides a notebook link, and downloads the finished deck as a PDF when explicitly requested.

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• Turning a report into narrative slides
• Explaining a topic with cute characters
• Downloading a generated deck as a PDF

Prepare the narrative, sources, and design requirements for an editable PowerPoint deck. Clarify the audience and intended decision, track evidence for factual claims, and record visual choices before slide creation begins.

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• Clarifying a presentation's audience and intended decision
• Choosing a narrative framework
• Organizing sources for metrics and claims

Structure board presentations and investor updates using financial, sales, product, and people perspectives. Turn supplied metrics into a coherent account of progress, explain missed targets, and make decisions and requests explicit, with placeholders for missing figures.

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• Preparing a quarterly board presentation
• Drafting a monthly investor update
• Structuring a fundraising narrative

Turn product documentation into sales materials with a conversational story, charcoal sketch artwork, and talking points. The workflow connects product value to a narrative and matching visual for pitches, presentations, and sales scripts.

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• Create a sales package from product documentation
• Turn technical documentation into a pitch script
• Create artwork for an existing sales story

Maintain personal goals and beliefs with timestamped backups, or analyze project documents to connect problems, goals, strategies, and projects. Turn findings about progress, bottlenecks, and alignment into reports, presentation points, or interactive dashboards.

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• Update personal goals while preserving history
• Find project dependencies and bottlenecks
• Prepare key points for a presentation