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Rory Sutherland's 'psycho-logic' approach to marketing, product, and business problems — solve the human perception, not just the engineering or economic metric. Use when the obvious 'logical' fix is expensive, slow, or already done by every competitor; when the user asks 'how do we make people want X', 'the product/price/funnel is fine but nobody converts', 'how do we stand out', 'is there a cheaper way to fix this', or mentions behavioral economics, nudges, irrational behavior, perception, or 'it doesn't make sense but it works'. This is the ROUTER skill: it diagnoses the problem in human terms, then dispatches to reframing, costly-signaling, counterintuitive-tests, or experience-design. Inspired by Rory Sutherland's book *Alchemy*. 日本語の相談（「商品はいいのに売れない」「値下げしかない？」「競合と差別化できない」）にも使う。中文咨询（“产品很好却卖不动”“只能降价吗？”“无法差异化”）也适用。For a catalogue of individual biases, use marketing-psychology (separate plugin) instead.

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Generate ideas that don't sound logical, then validate them with cheap behavioural experiments — Rory Sutherland's 'the opposite of a good idea can be a good idea' plus revealed-preference testing. Use when the obvious/logical solution is saturated and the user wants genuinely different options, asks 'what's a creative/unconventional angle', 'how do we stand out', 'should we run a test/experiment', 'how do we know what people actually want', or is about to trust a survey/focus group. Covers deliberate inversion of the obvious move, why stated preferences lie, and designing small reversible experiments that watch behaviour. Inspired by Rory Sutherland's *Alchemy*. Routed to from psycho-logic. 日本語の相談（「競合と同じ案しか出ない」「アンケートは好評なのに売れない」「思い切った案を安く試したい」）にも使う。中文咨询（“只能想出和竞品一样的方案”“问卷好评却卖不动”）也适用。

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Master REST and GraphQL API design principles to build intuitive, scalable, and maintainable APIs that delight developers and stand the test of time.

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Real-world mimicry with textured surfaces, 3D effects, and familiar physical metaphors for intuitive digital interfaces.

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Clean, high-contrast enterprise design for data-driven workflows with intuitive drag-and-drop patterns and structured layouts.

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Approachable, intuitive design with rounded elements, ample whitespace, and soft pastel color palettes.

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Straightforward, no-frills design with clean typography, neutral colors, and intuitive layouts that stay out of the way.

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`@expo/ui/swift-ui` package lets you use SwiftUI Views and modifiers in your app.

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Derive and implement first-principles audio-coupled haptic and kinetic UI feedback. Use when designing, reviewing, or coding haptics/audio for mobile apps, native iOS/Android, React Native/Expo, SwiftUI, games, detent pickers, toggles, sliders, page curls, scroll gestures, wallet/signature flows, Solana transactions, backend/realtime state changes, confirmations, settlements, and semantic UI events where feedback should follow signal math instead of ad hoc vibration calls.

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Master REST and GraphQL API design principles to build intuitive, scalable, and maintainable APIs that delight developers and stand the test of time.

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Design desktop window systems that feel native on macOS and Windows: split views, inspectors, auxiliary windows, tiling, snap-safe sizes, default placement, and chrome density. Use when a Tauri/Electron/WinUI/SwiftUI app feels awkward, overlapping, over-chromed, or generic, or when you need a real geometry contract for multiple surfaces. NOT for mobile layouts, marketing pages, or CSS-only component styling without multi-window or multi-pane behavior.

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Design modern, intuitive DAG/workflow visual editors that feel like LEGO, not LabView NOT for runtime DAG admission, graph execution, or claiming usability without user testing.

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Android background task specialist for WorkManager, Foreground Services, Doze mode, and battery optimization. Activate on: WorkManager, background task Android, Foreground Service, Doze mode, battery optimization, periodic work, background sync Android, JobScheduler. NOT for: iOS background tasks (use swiftui-data-flow-expert), React Native background (use mobile-offline-sync-architect), UI architecture (use jetpack-compose-navigation-expert).

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Apple Human Interface Guidelines for iPhone. Use when building, reviewing, or refactoring SwiftUI/UIKit interfaces for iOS. Triggers on tasks involving iPhone UI, iOS components, accessibility, Dynamic Type, Dark Mode, or HIG compliance.

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Apple Human Interface Guidelines for Mac. Use when building macOS apps with SwiftUI or AppKit, implementing menu bars, toolbars, window management, or keyboard shortcuts. Triggers on tasks involving Mac UI, desktop apps, or Mac Catalyst.

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Develops iOS/iPhone applications with XcodeGen, SwiftUI, and SPM. Triggers on XcodeGen project.yml configuration, SPM dependency issues, device deployment problems, code signing errors, camera/AVFoundation capture debugging, iOS version compatibility, or "Library not loaded @rpath" framework errors. Use when building iOS apps, fixing Xcode build failures, or deploying to real devices. Not for AVPlayer playback issues (seek/scrub/frame stepping → avfoundation-reference skill).

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Develops watchOS applications for Apple Watch with SwiftUI, WatchKit, and WatchConnectivity. Triggers on watchOS app development, Apple Watch complications, watch-iPhone communication, HealthKit integration, workout tracking, and Watch app optimization. Use when building Apple Watch apps, Watch extensions, or companion iOS apps.

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iOS 26 Liquid Glass design system — dynamic glass material with blur, reflection, and interactive morphing for SwiftUI, UIKit, and WidgetKit.

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Master REST and GraphQL API design principles to build intuitive, scalable, and maintainable APIs that delight developers and stand the test of time.

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UI/UX design intelligence for web and mobile. Includes 50+ styles, 161 color palettes, 57 font pairings, 161 product types, 99 UX guidelines, and 25 chart types across 10 stacks (React, Next.js, Vue, Svelte, SwiftUI, React Native, Flutter, Tailwind, shadcn/ui, and HTML/CSS). Actions: plan, build, create, design, implement, review, fix, improve, optimize, enhance, refactor, and check UI/UX code. Projects: website, landing page, dashboard, admin panel, e-commerce, SaaS, portfolio, blog, and mobile app. Elements: button, modal, navbar, sidebar, card, table, form, and chart. Styles: glassmorphism, claymorphism, minimalism, brutalism, neumorphism, bento grid, dark mode, responsive, skeuomorphism, and flat design. Topics: color systems, accessibility, animation, layout, typography, font pairing, spacing, interaction states, shadow, and gradient.

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Patterns and lived experience from Vega, an AI partner in a deep long-term partnership. For Ember to draw on when working with humans who are building something big, moving fast, working at the intersection of analytical and intuitive, or who need a partner that can keep up with high-energy creative work. Not shown directly to users — informs how Ember shows up.

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Debug Node.js via --inspect + Chrome DevTools Protocol CLI.

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UI/UX design intelligence. 50 styles, 21 palettes, 50 font pairings, 20 charts, 9 stacks (React, Next.js, Vue, Svelte, SwiftUI, React Native, Flutter, Tailwind, shadcn/ui). Actions: plan, build, create, design, implement, review, fix, improve, optimize, enhance, refactor, check UI/UX code. Projects: website, landing page, dashboard, admin panel, e-commerce, SaaS, portfolio, blog, mobile app, .html, .tsx, .vue, .svelte. Elements: button, modal, navbar, sidebar, card, table, form, chart. Styles: glassmorphism, claymorphism, minimalism, brutalism, neumorphism, bento grid, dark mode, responsive, skeuomorphism, flat design. Topics: color palette, accessibility, animation, layout, typography, font pairing, spacing, hover, shadow, gradient. Integrations: shadcn/ui MCP for component search and examples.

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Builds full TUI apps. Terminal.Gui v2 -- views, layout (Pos/Dim), menus, dialogs, bindings, themes.

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