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Specialized prompt-building methodology for content and communications tasks. Provides 11 tested approaches (3 identity, 4 reasoning, 4 output) for writing, editing, content strategy, copywriting, audience analysis, editorial evaluation, cross-channel adaptation, and persuasion design. Use when building a Claude prompt or system prompt for content creation, editorial workflows, or communications tasks. Trigger on: "build a prompt for writing," "prompt for content strategy," "prompt for copywriting," "prompt for blog posts," "prompt for email sequences," "system prompt for editorial," "prompt for messaging framework," "content brief prompt," "prompt for audience analysis," "prompt that produces better content." Do NOT use for writing content directly — this Skill builds prompts that produce better content. Do NOT use for evaluating or scoring existing prompts — use rootnode-prompt-validation if available. Do NOT use for general prompt compilation — use rootnode-prompt-compilation if available.

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Deprecated redirect skill that routes legacy 'content creator' requests to the correct specialist. Use when a user invokes 'content creator', asks to write a blog post, article, guide, or brand voice analysis (routes to content-production), or asks to plan content, build a topic cluster, or create a content calendar (routes to content-strategy). Does not handle requests directly identifies user intent and redirects to content-production for writing/SEO/brand-voice tasks or content-strategy for planning tasks.

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Comprehensive SEO analysis for any website or business type. Orchestrates 52 sub-skills (52 active): full site audits, technical SEO (CWV/INP), schema, E-E-A-T content quality, images, sitemaps, GEO for AI Overviews, llms.txt generation, AI crawler audit, plus live GSC and Ahrefs MCP data. GSC: overview, drops, opportunities, brand-vs-nonbrand, cannibalization, compare, content-decay, index-issues, new-keywords. Ahrefs: overview, backlinks, keywords, competitors, content-gap, broken-links, new-links, anchor-analysis, dr-history, top-pages. Cross-MCP: serp, content-brief, brand-radar, site-audit-pro, report. Local: log-analysis, ai-content-check, internal-links, local, migration-check, obsidian-kb. AI Readability: llms-txt, robots-ai. Performance: lighthouse-audit, core-web-vitals, page-experience. Quality & AI Search: rich-results, ai-optimization, eeat-audit, helpful-content. Triggers on: "SEO", "audit", "schema", "Core Web Vitals", "sitemap", "E-E-A-T", "AI Overviews", "GEO", "technical SEO", "content quality", "structured data", "GSC", "Ahrefs", "backlinks", "keywords", "search console", "domain rating", "local SEO", "migration", "lighthouse", "pagespeed", "LCP", "INP", "CLS", "page experience", "interstitials", "mobile friendly", "rich results", "rich snippets", "schema eligibility", "AI optimization", "AI search readiness", "EEAT", "trust signals", "helpful content", "people-first", "content quality gate".

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Create or refresh AEO-optimized content that gets cited by AI assistants (Gemini, ChatGPT, Perplexity) using only free tools. Two modes: CREATE new content targeting a specific prompt, or REFRESH existing content to improve AI citation-worthiness. Researches what AI models currently cite, builds a competitive brief, and produces citation-worthy content. Use when a user wants to: write content optimized for AI citations, create articles that show up in AI answers, refresh/update existing content for better AI visibility, build authority content for answer engines, or produce AEO content without paid tools. No API keys required — uses web_fetch, web_search (free tier), and LLM reasoning only. Pairs with aeo-prompt-research-free (which identifies WHAT to write about; this skill handles HOW to write or refresh it).

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Deprecated redirect skill that routes legacy 'content creator' requests to the correct specialist. Use when a user invokes 'content creator', asks to write a blog post, article, guide, or brand voice analysis (routes to content-production), or asks to plan content, build a topic cluster, or create a content calendar (routes to content-strategy). Does not handle requests directly — identifies user intent and redirects to content-production for writing/SEO/brand-voice tasks or content-strategy for planning tasks.

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Plan free resources that encourage email signups and attract relevant prospects. Choose a format and topic, outline the content, and organize access requirements, delivery, promotion, and measurement around the audience’s buying stage.

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• Choosing a free resource for email signups
• Repurposing existing content into a downloadable offer
• Planning signup forms and resource delivery

Maintain an ongoing social content calendar, learn the owner's writing style, and prepare Canva graphics and captions. Adapt approved content across channels and stage posts for review, with manual posting plans available when connectors are absent.

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• Plan and maintain a monthly social posting calendar
• Draft captions in an established personal or brand voice
• Adapt approved content for multiple social channels

Produce blog posts, articles, and guides from research through a finished draft. Build an outline from audience needs and search intent, gather sources, then refine readability, brand voice, search optimization, links, and metadata for publication.

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• Researching competitors and preparing an article brief
• Writing a complete blog post or guide
• Improving search optimization and readability

Review website content for AI citation readiness using E-E-A-T: experience, expertise, authoritativeness, and trustworthiness. Assess evidence, author information, structure, freshness, and topic coverage, then receive scores, passage-level findings, and specific recommendations for improvement.

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• Reviewing evidence and author information in articles
• Improving headings and paragraphs for AI citation
• Checking AI-generated drafts for thin content

Write SEO-optimized blog posts, landing pages, and content improvements following Google's E-E-A-T and Helpful Content guidelines. Handles new content creation from a keyword or topic, and improving existing pages. Use when asked to "write a blog post", "create a landing page", "improve this page", "write content about X", "content for keyword X", "draft an article", "blog post about", "landing page for", "service page", "product page copy", "rewrite this page", "make this page rank better", "content brief", "how-to guide", "listicle", or any content creation or improvement task for a website.

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How to design a content hub that earns topical authority. Pillar topic selection, cluster planning, internal linking architecture, URL structure, pillar and cluster page anatomy, topical authority signals for SEO and AEO/GEO, and the maintenance discipline that distinguishes intentional hubs from accidental orphans. Triggers on pillar content, content hub, topic cluster, topical authority, content architecture, hub and spoke, pillar page, cluster page, content silo, internal linking strategy. Also triggers when a content set is not ranking despite individual piece quality, when a pillar was launched without a cluster, or when content has accumulated without an architecture.

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Cross-format content adaptation. Turning one substantial piece into many derivative formats (blog series, email sequences, social posts, webinars, podcasts, video shorts) without losing the original's value or producing AI-slop variants. The discipline of adaptation per medium rather than mass-blast distribution. Triggers on content repurposing, content adaptation, cross-format content, content atomization, content multiplication, content distribution across formats, source-piece-to-derivative, video shorts from blog, email from whitepaper, podcast from article, blog series from research. Also triggers when a flagship piece is shipping but the team has not planned how to extend it across formats, when repurposing is happening but the derivatives feel mass-produced, or when AI-assisted repurposing is producing slop variants of strong source pieces.

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Create a 30-day social media content calendar for affiliate marketing. Triggers on: "create a social media calendar", "30-day content plan", "social media schedule", "content calendar for [product]", "plan my social posts", "social media strategy", "schedule my affiliate posts", "content plan for LinkedIn", "30 days of content", "social posting schedule", "what should I post this month", "write my social content", "create posts for LinkedIn X Facebook", "affiliate content calendar", "social media plan for my affiliate program".

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Plan and schedule social media and content marketing calendars. Monthly and weekly planning, content mix ratios, theme days, platform-specific timing, and batch creation workflows. Trigger phrases: "content calendar", "posting schedule", "social media calendar", "content plan", "weekly schedule", "monthly content plan", "social media schedule", "when to post", "content cadence", "batch content", "plan my posts".

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Comprehensive content marketing toolkit with brand voice analysis, SEO optimization scripts, content frameworks, social media strategy, and content calendar planning. Use when writing blog posts, creating social media content, analyzing brand voice, optimizing SEO, planning content calendars, or developing content strategy. For deep SEO writing optimization, see the seo-content-writer skill.

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Builds a content strategy a small team can execute: audience needs backed by counted evidence, an audit of what is already published, a topic map with one page per search intent, a scored backlog, a 90-day calendar sized to real capacity, and the numbers that will show whether it worked. Use when someone asks "what should we write about", "plan our blog", "content strategy", "content plan for next quarter", "topic clusters", "content audit", "our blog traffic is falling", or wants a pile of content ideas turned into a prioritised plan.

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Optimize existing blog posts and web content for GEO (Generative Engine Optimization) — AI search visibility on ChatGPT, Perplexity, Claude, and Google AI Overviews. Use whenever a user provides a blog URL or pastes existing content and asks to optimize it for AI search, rewrite for LLM visibility, improve GEO score, make content answer-first, add FAQ sections, restructure headings for AI retrieval, improve citation potential, or audit content for AI readiness. Also triggers on "GEO optimize this", "make this AI-search ready", "rewrite for Perplexity", "optimize for ChatGPT", "optimize for Google AI Overviews", "improve AI visibility", "reformat for AI search", "make this content citation-worthy", "content isn't showing up in AI search", "why isn't my blog cited by AI", "GEO audit", "answer-first rewrite", "restructure for AI", "make my blog AI-friendly", "improve LLM citability". Do NOT trigger for writing new content from scratch — use geo-content for that.

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🇺🇸 UGC Matrix Growth Playbook — Scale user-generated content with AI + real creators. Complete SOP for UGC flywheel, creator recruitment, incentive design, multi-platform publishing. Proven at CPM $0.5, $10M ARR in 60 days with 70M impressions. Includes a full anonymized client case study. 🇨🇳 UGC矩阵号增长实操手册 — AI+真人创作者规模化用户生成内容。完整的UGC飞轮SOP、创作者招募、激励机制设计、多平台分发策略。已验证CPM $0.5，60天$1000万ARR，7000万曝光。含完整客户案例拆解（已脱敏）。 🇯🇵 UGCマトリックス成長プレイブック — AI＋リアルクリエイターでUGCをスケール。フライホイールSOP、クリエイター採用、インセンティブ設計、マルチプラットフォーム配信。CPM $0.5、60日で$10M ARR、7000万インプレッション実証済み。匿名化クライアント事例付き。 🇰🇷 UGC 매트릭스 성장 플레이북 — AI + 실제 크리에이터로 UGC 스케일링. 플라이휠 SOP, 크리에이터 모집, 인센티브 설계, 멀티플랫폼 배포. CPM $0.5, 60일 $10M ARR, 7000만 노출 검증 완료. 익명화된 클라이언트 사례 포함. Triggers: "UGC" | "UGC matrix" | "user generated content" | "creator program" | "creator economy" | "AI UGC" | "matrix accounts" | "矩阵号" | "UGC运营" | "创作者招募" | "UGC Program" | "content matrix" | "TikTok UGC" | "Instagram UGC"

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Content marketing reconnaissance — audit current content, SEO health, competitor content gaps, and content distribution. Use when asked to "audit our content", "what's our SEO state", "where are the content gaps", or before designing a content strategy.

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Self-configuring content creation pipeline with geo-lint validation. On first use, scans your project to learn its framework, content schema, categories, and authors, then creates SEO & GEO-optimized content matched to your brand voice. Validates every piece with geo-lint's 92 rules until zero violations. Triggers on: "content-creator", "create content", "write blog", "new post", "content calendar", "brand voice", "content strategy".

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End-to-end social content campaign pipeline. Takes a marketing goal and produces scheduled, on-brand social posts with visuals across postiz-supported platforms, while keeping Typefully for X/thread specialist flows and fallback coverage. Chains: CMO strategy, content writing with voice calibration, AI slop audit, selective Paper MCP visual design, and routed scheduling via postiz or Typefully. Each phase has a human gate. Use this skill whenever someone wants to plan and execute a batch of social posts — not just one-off tweets. Triggers include: "social campaign", "schedule posts", "pre-launch content", "content calendar", "social content pipeline", "build up content", "I need social media content for my launch", "help me build social presence", "plan a week of posts", "batch social content", "social media strategy", or any request involving multiple scheduled posts with optional visuals.

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Take one piece of long-form content and atomize it into 10-20 platform-specific posts across 8 platforms (Twitter/X, LinkedIn, Instagram, Reddit, TikTok, YouTube, Threads, Bluesky). Turns blog posts, podcasts, videos, and newsletters into native social content for each platform. Use this skill whenever someone has existing content they want to distribute — even if they don't say 'atomize' explicitly. Triggers include: 'repurpose this', 'turn this into posts', 'social content from my blog', 'I wrote an article and want to promote it', 'cross-post this', 'content distribution', 'break this down for social', 'I have a podcast episode', 'turn this video into clips', 'make social posts from this', 'content calendar from this article', or any request to get more mileage from existing content.

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Produces structured content calendars with platform-specific posting schedules, content pillars, and batch publishing plans. Use when the task asks to "plan content", "schedule posts", "create a content calendar", "editorial calendar", "posting schedule", or "content strategy". Covers content pillars, posting cadence, multi-site calendars, seasonal hooks, and content repurposing matrices.

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When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' or 'grow my following.' Use this for any social media content creation, repurposing, or scheduling task. For broader content strategy, see content-strategy.

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