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Compare competing products using pricing pages, reviews, hiring information, and other market signals. Produce evidence-backed scores across 12 dimensions, pricing and usability analyses, and a prioritized action plan with a presentation outline for stakeholders.
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Review marketing pages to find obstacles to signups, purchases, or inquiries. Assess headlines, action buttons, trust signals, and usability, then provide prioritized fixes, alternative wording, and hypotheses for comparing page versions through A/B tests.
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Plan low-effort experiments to check assumptions about an existing product before building a feature. Compare prototypes, A/B tests, and other methods, with a clear assumption, procedure, metric, and success threshold for each experiment.
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Identify untested assumptions behind a new product idea across eight areas, including customer value, usability, business viability, technology, ethics, market launch, strategy, and team. Rate confidence in each assumption and suggest a test, producing a Markdown analysis.
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Audit paid-ad landing pages for message consistency, mobile usability, accessibility, performance, forms, consent, tracking, and destination safety. Get evidence-based findings and recommendations ready for experiments to address obstacles to completing the intended action.
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Implement and review Liquid Glass interfaces in macOS SwiftUI apps. The skill prioritizes standard layouts and controls, removes backgrounds that obscure system materials, and guides custom glass surfaces, toolbar grouping, search placement, and transitions.
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Design and refine web interfaces around their audience, tasks, and brand tone. Covers typography, color, layout, motion, accessibility, and performance, with guided techniques for reviewing existing screens and preparing them for release.
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Evaluate pages and components for usability, visual hierarchy, clarity, and emotional tone. Produce a score out of 40, examine tasks from relevant user perspectives, and prioritize concrete improvements around the user's goals and constraints.
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Review an interface and add purposeful motion to buttons, forms, navigation, and state changes. Plan and implement animations that clarify actions and provide feedback, while checking performance and supporting users who prefer reduced motion.
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Give bland interfaces more visual character through typography, color, layout, spacing, and motion. Shape a clear focal point around the brand and audience while checking readability, accessibility, performance, and ease of use.
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Align existing pages and components with a design system by reviewing colors, typography, spacing, and interaction patterns. Replace inconsistent styles and custom implementations with shared standards, then check code quality and usability.
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Build MCP servers, which connect AI agents to external services, using TypeScript or Python. Plan API access, design understandable tools and structured responses, implement authentication and error handling, and check behavior with the intended client.
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Review a landing page from a URL or screenshot to assess headlines, action buttons, trust signals, and mobile usability. Get specific copy suggestions and a prioritized plan for addressing barriers to signups or purchases.
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Guide site integration work from capability discovery and authentication choices through implementation and validation. Cover account features, administrative resources, check-ins, or native editor usability, while documenting evidence, supported behavior, and paths that remain unverified.
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Review pull requests, branches, or uncommitted changes across eight areas, including security, correctness, and tests. Verify findings against the code, group problems by type, and assess whether the change needs redesign or smaller fixes.
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Search Experience Optimization (SXO), the bridge between SEO and UX/CRO. Audits the journey from the SERP click to the on-page goal: click-through factors (title, meta, rich results), then post-click signals that keep users and drive conversions: above-the-fold relevance and intent match, page speed / Core Web Vitals, readability, clear CTAs, mobile usability, and what causes pogo-sticking back to Google. Use when the user has decent rankings but poor CTR or poor on-page conversion, wants better dwell time / engagement, less bounce, or a page experience aligned with search intent. Trigger on: "SXO", "search experience optimization", "good rankings but low CTR", "high bounce rate from search", "pogo-sticking", "improve dwell time", "SEO and conversion", "ranking but not converting", "engagement signals", "make this page convert search traffic". For pure landing-page conversion in ads use /google-ads-landing; for content quality use /seo-page.
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UX research and design toolkit for Senior UX Designer/Researcher including data-driven persona generation, journey mapping, usability testing frameworks, and research synthesis. Use for user research, persona creation, journey mapping, and design validation.
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Comprehensive UX audit using IxDF's 7 factors, 5 usability characteristics, and 5 interaction dimensions. Holistic evaluation with redesign proposals based on user-centered design principles.
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Apply an emotional resonance lens to a UI that is technically correct but flat, prescribing changes at the copy, motion, and interaction layer. Use when a design tests fine but lands cold. For the polish-perception argument, use `aesthetic-usability` (ui-design).
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Design a diary study — prompts, cadence, duration, participant criteria, and analysis frame. Use when behaviour unfolds over days or weeks. For a single-session study, use `usability-test-plan`.
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Audit and fix visual hierarchy, spacing, color, and depth in web UIs. Use when the user mentions "my UI looks off" (or amateur/unprofessional), "fix the design", "Tailwind styling", "color palette", "visual hierarchy", "design system", "spacing scale", or "component styling". Also trigger when building consistent design tokens, creating dark mode themes, improving data-visualization clarity, or polishing UI details before launch. Covers grayscale-first workflow, constrained design scales, shadows, and component styling. For typeface selection, see web-typography. For usability audits, see ux-heuristics.
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Review designs, products, and features with Steve Jobs' standards: ruthless simplicity, focus, and end-to-end excellence. Use when the user mentions "Steve Jobs review", "design review", "product review", "what would Steve do", "insanely great", "this feels too complicated", "too many features", "product taste", "saying no", or "is this good enough to ship". Also trigger when critiquing a UI, feature, or roadmap for focus and simplicity, cutting scope to the essential, or pressure-testing the whole experience from first run to daily use. Covers the simplicity audit, the no list, design-is-how-it-works, end-to-end ownership, demo culture, and a Jobs-style review protocol with binary verdicts. For visual design fundamentals, see refactoring-ui. For usability audits, see ux-heuristics. For detail polish, see microinteractions.
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Audit websites and landing pages for conversion issues and design evidence-based A/B tests. Use when the user mentions "landing page isnt converting", "conversion rate", "A/B test", "why visitors leave", "objection handling", "bounce rate", "conversion funnel", "increase signups", or "people add to cart but dont buy". Also trigger when diagnosing why signups are low, designing experiment hypotheses, or auditing checkout flows for friction points. Covers funnel mapping, persuasion assets, and objection/counter-objection frameworks. For overall marketing strategy, see one-page-marketing. For usability issues, see ux-heuristics.
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Guided journey from a website with traffic it under-converts to a research-driven growth engine that captures more leads, persuades more buyers, sells a sharper offer, and earns referrals. Orchestrates eight skills phase by phase - cro-methodology, scorecard-marketing, storybrand-messaging, made-to-stick, influence-psychology, hundred-million-offers, contagious, one-page-marketing - asking the user questions at every decision point and recording results in the project docs/ folder (WEBSITE.md, OFFER.md, MARKETING.md, GROW-WEBSITE-PLAN.md) so the journey resumes across sessions. Use when the user wants to raise conversion on a site that already has traffic, capture more leads, sharpen a weak offer, add referral loops, or says 'my site gets visitors but nobody buys'. If a broken funnel or usability friction is the real blocker, run improve-website first; if there is no site yet, use create-website; for one leaking flow, conversion-optimization. For one framework in isolation, invoke that skill directly.
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