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Compare current competitor evidence with a previous research snapshot and report only meaningful changes, with sources and dates. Flag sales comparison materials, positioning, pricing analysis, or roadmap assumptions that need updating during recurring monitoring.
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Extract YouTube transcripts and analyze messaging, structure, intended viewers, emotional appeal, credibility, and calls to action—requests for viewers to act. Analyze one video or compare several keyword-selected videos to identify recurring strategies and content gaps.
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Analyze an Amazon competitor by ASIN, its product identifier, using listing text, keywords, images, and reviews. Identify competitor strengths and unmet buyer needs, then turn those findings into positioning and product opportunities for your brand.
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Collect Amazon product data from ASINs, unique product identifiers, and compare prices, specifications, reviews, and product images. Produce comparison tables and reports that highlight competitive strengths, weaknesses, and potential market opportunities.
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Analyze competitor landing pages from URLs or screenshots to understand their audience, promises, and messaging. Receive a structured score, concrete strengths and weaknesses, and recommendations for differentiating your own positioning and calls to action.
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Prepare market research reports covering market size, competitors, entry opportunities, and risks. Organize cited evidence, distinguish assumptions from facts, and present charts and strategic recommendations with implementation plans to support business and investment decisions.
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Discover competitors based on a company's business, then research their pricing, features, public feedback, and published performance comparisons. Compile findings into an HTML report with company profiles, comparison tables, and a dated mentions feed.
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Analyze a startup from three perspectives — VC investor, job applicant, and CEO/founder — covering market, traction, unit economics, team, defensibility, runway, equity value, culture, and competitive position, with a verdict for each. Use this skill whenever the user wants to evaluate a startup or private tech company: due diligence, whether to invest in it or join it, weighing a startup job offer, company health, outlook, or competitive position, or open-ended asks such as "what do you think of [company]" or "research [company] for me".
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Use when the user asks to "map our positioning", "name our competitive alternatives", or "pick a beachhead segment for the launch"; produces a Dunford-style positioning canvas — named competitive alternatives (including spreadsheet and status quo), unique attributes (verifiable, or routed to the claims ledger), value themes (attribute→benefit→value chains), a target beachhead segment scored on serviceability / pain intensity / reachability, and a one-sentence onlyness statement — the sole upstream of the message house and the entity-signal source for the canonical entity profile. Not for the message house or per-channel launch copy — use message-house-builder; not for audience/persona profiling itself — use audience-mapper; not for SEO keyword positioning — use keyword-research. 定位画布/竞争替代品/独特价值/滩头细分
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Define product positioning by mapping competitive alternatives, unique attributes, and best-fit customers to the right market category. Use when the user mentions "positioning", "competitive alternatives", "how to position", "market category", "positioning canvas", "repositioning", "category creation", "what category are we in", or "why prospects dont get what we do". Also trigger when launching a new product, entering a crowded market, or diagnosing why prospects dont grasp the product's value. Covers the positioning canvas and team workshops. For customer jobs analysis, see jobs-to-be-done. For go-to-market, see crossing-the-chasm.
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When the user wants to analyze competitors' App Store strategy, find keyword gaps, or understand competitive positioning. Also use when the user mentions "competitor analysis", "competitive research", "keyword gap", "what are my competitors doing", or "compare my app to". For keyword-specific research, see keyword-research. For metadata writing, see metadata-optimization.
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When the user wants to monitor competitor apps on an ongoing basis — tracking metadata changes, keyword shifts, screenshot updates, rating trends, or new features. Use when the user mentions "competitor monitoring", "track competitors", "competitor alert", "competitor changed their title", "watch a competitor app", "competitor weekly report", "competitive intelligence", or "what changed in competitor's listing". For a one-time deep competitive analysis, see competitor-analysis. For market-wide chart movements, see market-movers.
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Builds what a sales team needs to sell — pitch decks, one-pagers, objection handling, competitive battlecards, demo scripts, and case studies. Use this to create or fix sales collateral, prepare for a competitive deal, build a demo flow, document objection responses, or diagnose why a pitch is not converting.
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Expert startup business analyst specializing in market sizing, financial modeling, competitive analysis, and strategic planning for early-stage companies. Use PROACTIVELY when the user asks about market opportunity, TAM/SAM/SOM, financial projections, unit economics, competitive landscape, team planning, startup metrics, or business strategy for pre-seed through Series A startups.
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Execute tasks through competitive multi-agent generation, meta-judge evaluation specification, multi-judge evaluation, and evidence-based synthesis
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Analyse competitor moves and translate them into strategic implications for your product roadmap. Use when a competitor announces a new feature, pricing change, partnership, or strategic shift, or when producing a periodic competitive intelligence report. Produces a categorised signal analysis with reactive-vs-proactive assessment, threat ratings, specific roadmap implications, and recommended responses with owners. For a recurring whole-market briefing use competitive-intelligence-monitor instead.
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Help users identify sources of durable competitive power, evaluate market threats, and design products that are uniquely differentiated rather than just better versions of existing tools.
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End-to-end website audit through ICP eyes. Builds synthetic personas (if they don't already exist), runs a structured scorecard review of the client's site, then runs a head-to-head competitive comparison against top competitors. Produces a single consolidated report with persona feedback, competitive positioning, and prioritized recommendations. The complete "how do our buyers actually experience our site vs the competition?" workflow.
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Research a specific competitor across their website, reviews, ads, social presence, and pricing — then produce a structured sales battlecard with positioning traps, objection handlers, landmine questions, and win/loss themes. Chains web research, review mining, and ad intelligence. Use when sales needs competitive ammo or when entering a new market with established incumbents.
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Design, validate, and plan a startup from scratch. Covers market research, competitive analysis, business model, brand identity, product definition, financial projections, and validation experiments. Trigger when the user has a startup idea to explore, wants to validate a business concept, needs a business plan or lean canvas, asks for market sizing or competitive landscape, wants brand positioning or go-to-market strategy, or says anything like "I have an idea for..." or "is this idea worth pursuing". Also handles resuming from a previous checkpoint.
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Market positioning strategy using the April Dunford framework, enriched with JTBD discovery, Moore positioning statement, and Neumeier's Onliness Test. Produces a complete positioning document, positioning statement, competitive alternatives map, and market category analysis. Use when the user wants to define or refine their market positioning, find their unique position, differentiate from competitors, craft a positioning statement, choose a market category, or figure out "how should we position this product." Triggers for "positioning", "how to position", "market position", "differentiation strategy", "positioning statement", "competitive positioning", "category strategy", "where do we fit in the market", "how are we different", "unique value proposition", or any request to define, sharpen, or rethink positioning. Works standalone — no prior startup-design or startup-competitors session needed, but leverages their output if available.
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Build an evidence-based competitive pricing strategy for ecommerce products. Use when a seller asks how to position a price against competitors, set regular and promotional prices, protect contribution margin, design bundles or price tiers, respond to competitor moves, or coordinate prices across Amazon, Shopify, TikTok Shop, Walmart, eBay, or other channels. Do not use for automated repricing implementation or claims of a mathematically proven optimal price without sufficient data.
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Run a competitive SEO analysis comparing the user's site to chosen competitors across SERP overlap, content depth, backlink profiles, technical posture, and brand presence. Use this skill whenever the user wants to analyze competitors, find content gaps, identify backlink opportunities, understand why competitors outrank them, or benchmark against the rest of their category. Triggers on competitor analysis, competitive analysis, SERP analysis, content gap, backlink gap, why is X ranking, who is winning the SERP, beat my competitor, benchmark, market positioning. Also triggers when planning a content strategy and the question 'what are competitors doing' is implicit.
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Audit the brand, UX, and site design of the leading sites in a vertical as a set of observable cross-site patterns, producing the experience bar a new build must meet or beat. Use this skill whenever the user wants to assess the competitive design field, capture vertical conventions, identify the design and UX bar of a category, or set the experience standard before a build. Triggers on competitor experience audit, UX audit, site design audit, brand audit, design conventions, what makes these sites good, vertical conventions, storefront patterns, merchandising patterns, layout density, primary task, design bar, category conventions, retail vs marketing register, what does the field do. Also triggers when an audit of the competitive field has captured technical signals (SEO, accessibility) but never named the brand, UX, or design conventions, and the build downstream will read as off-vertical without that bar.
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