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When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my traffic dropped," "lost rankings," "not showing up in Google," "site isn't ranking," "Google update hit me," "page speed," "core web vitals," "crawl errors," or "indexing issues." Use this even if the user just says something vague like "my SEO is bad" or "help with SEO" — start with an audit. For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema. For AI search optimization, see ai-seo.

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Use and read this skill immediately if the user request is in any way related to SEO or a site's organic search or AI search presence. That includes site audits, rankings, keyword research, competitors, backlinks, click or traffic changes, indexing problems, crawling, redirects, sitemaps, metadata, structured data, Core Web Vitals, internal links, content opportunities, programmatic SEO, local search, Search Console or Google Analytics questions, Google update impact, llms.txt, AI search visibility in ChatGPT, Claude, Perplexity, or Google AI Overviews, and client SEO reporting. Routes to evidence-backed local reports through the SEO CLI and MCP server.

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When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' 'optimize for Claude/Gemini,' 'llms.txt,' 'OKF,' 'Open Knowledge Format,' 'knowledge bundle,' or 'agent-readable site.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema.

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Interpret Google Search Console, Analytics, PageSpeed or CrUX evidence from exports or authorized read tools. Use for Google SEO metrics.

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When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," or "breadcrumb schema." For broader SEO issues, see seo-audit.

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When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," or "SEO health check." For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup.

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Define KPIs, metrics, and tracking systems to measure brand health, awareness, perception, and equity over time. Use when the user says "brand measurement", "brand metrics", "how do we measure the brand", "brand KPIs", "brand health tracking", "brand awareness metrics", "brand equity measurement", "is our brand working", "brand ROI", "brand performance", "brand tracking", "brand health score", "prove brand value", "brand dashboard", or needs to show stakeholders whether brand investment is delivering results.

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Analyze site's internal link structure and optimize for hub-and-spoke SEO architecture. Triggers on: "optimize internal links", "internal linking", "link structure", "hub and spoke links", "orphan pages", "link equity", "internal link audit", "fix my internal links", "link architecture", "site structure optimization", "internal linking strategy", "link flow", "improve site structure", "find orphan pages", "maximize link equity", "internal link map".

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Pull Google Search Console data and perform search performance analysis. Use when asked about search rankings, clicks, impressions, CTR, index coverage, Core Web Vitals, or sitemap status. Trigger phrases: "search console", "GSC", "search performance", "clicks and impressions", "CTR analysis", "index coverage", "core web vitals", "URL inspection", "sitemap status", "ranking data", "search queries", "keyword positions".

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Publish an article to a site you own — with a searched-for title, a real author, a licensed cover image, linked sources, and (optionally) one planned backlink. Use when the user says "publish an article", "put this on our blog", "publish this draft", "add a backlink", or hands over finished copy to ship. Covers the pre-publish gates that decide whether a published page earns anything.

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Create SEO-optimized pages at scale using programmatic/template-based approaches. Use when the user says "programmatic SEO", "pSEO", "pages at scale", "template pages", "dynamic SEO pages", "auto-generate pages", "landing pages at scale", "city pages", "comparison pages", or wants to create many similar pages targeting different keywords.

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Audit a domain's backlink profile using the SemRush API. Use when the user says "audit backlinks", "check my backlinks", "backlink analysis", "link profile", "toxic links", "disavow", "link building opportunities", "referring domains", "anchor text", or asks about a site's link authority.

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Audit EVERY Google Search Console property at once — rank all sites by clicks and impressions with period-over-period deltas, then diff keywords per site to surface what is newly ranking, rising, dropping, lost, or ranking well without earning clicks. Built for agencies and multi-site owners. Use when asked to compare all sites, rank properties by traffic, find new keywords across a portfolio, or spot which site is down. Trigger phrases: "audit GSC", "all my sites", "rank my properties", "portfolio search performance", "which sites are down", "what new keywords are we ranking for", "client site performance", "GSC report across accounts". For ONE site's queries, pages, or index coverage, use the search-console skill instead.

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Weekly, on a Friday, read only everywhere. Scores the week from the ledgers with a source beside every number, replays the browser flows the other routines depend on, names one thing to kill and one thing to scale, and files both as cards. It sends only where you released the channel, spends only where you released it, never touches a credential, and never writes a number it did not measure.

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Weekly. Audits the paid and measurement setup the member already has by reading it, then assembles the parts that are missing as local files: campaign structure, ad copy, negative keyword seeds, and conversion tracking specifications, each one complete and ready to paste. It creates nothing in an account, saves nothing, activates nothing, and spends nothing, unless you released the channel. This is where the spend stop lives.

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Weekly, on a Friday, read only everywhere. Scores the week from the daily metrics ledger alone, with the screen and the date range beside every number, then writes the ranked paste ready list of what to change in the account next week. Each line names one change, the exact screen, the current value, the proposed value, and the evidence row it came from. It proposes no change it cannot source, it names no action it took because it takes none, and it spends only where you released it.

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Weekdays. The only routine in this kit that opens a screen inside an account that can spend, and everything it does there is read. It confirms the primary conversion event still fired inside the read window before it trusts any other figure, then reads yesterday's spend, delivery, and result rows at account, campaign, ad set, and creative level and appends one row per object per day to the daily metrics ledger with the screen, the date range, and the read date beside every figure. It creates nothing, saves nothing, activates nothing, and spends nothing, unless you released the channel.

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Weekly, on a Friday, read only everywhere. Scores the week from the ledgers with a source path beside every number, replays the browser flows the other routines depend on, names one thing to kill and one thing to scale, and files both as cards. It sends only where you released the channel, spends only where you released it, never touches a credential, and never writes a number it did not count out of a named file this run.

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Weekly, browser heavy, read only on every screen. Fixes a scoring window that neither double counts nor loses an hour, reads the member's search performance console and analytics property, verifies each range actually applied before reading a figure, reconciles every number against what this Employee published, writes the week's scoreboard and the short rolling state file every other routine reads, and files what it found as cards rather than doing the work itself. It types nothing on any screen, changes no setting, publishes nothing, and never touches a credential.

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Khi nguoi dung muon tang traffic tu SEO, AI SEO, GEO/AEO, Google, ChatGPT, Perplexity, schema, structured data, llms.txt, programmatic SEO, local SEO, directory submissions, Product Hunt, G2/Capterra, backlinks, hoac audit website khong len top. Dung cho 'SEO audit', 'AI search visibility', 'duoc AI trich dan', 'schema markup', 'pSEO', 'local SEO', 'submit directory', 'backlink plan'. Khong dung cho setup Google Business Profile lan dau — dung skill 11-thiet-lap-kenh; khong dung cho viet noi dung bai — dung 36-content-brief.

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Use when the user wants SEO growth, AI SEO, GEO/AEO, Google visibility, ChatGPT or Perplexity citations, schema, structured data, llms.txt, programmatic SEO, local SEO, comparison and alternative pages, directory submissions, Product Hunt, G2/Capterra, backlinks, or a site audit. Trigger on 'SEO audit', 'AI search visibility', 'AI citations', 'schema markup', 'pSEO', 'alternative page', 'submit to directories', or 'backlink plan'. Not for first-time Google Business Profile setup, see `11-channel-setup-global`; not for writing the articles themselves, see `36-content-brief-global`.

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Marketing analytics - UTM, attribution, CAC, ROAS, conversion tracking.

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Discover, analyze, and prioritize keywords for SEO and GEO content strategies. Identifies high-value opportunities based on search volume, competition, intent, and business relevance. Generates topic clusters and content calendars. Use when asked to "find keywords", "keyword research", "what should I write about", "keyword analysis", "find me topics to write", "search volume", "keyword difficulty", "content ideas", or any keyword discovery task.

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Optimize title tags, meta descriptions, Open Graph, and Twitter cards for maximum click-through rate. Generates multiple A/B test variations with character counting and SERP preview. Use when asked to "optimize title tag", "write meta description", "improve CTR", "Open Graph tags", "fix my meta tags", "social media preview", "my click rate is low", "title optimization", or any meta tag task.

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