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Expert en prospection à froid (cold email, LinkedIn DMs, séquences personnalisées, délivrabilité)

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Generates and maintains competitive battlecards from win/loss data, competitor intel, G2 reviews, and sales feedback. Use when building battlecards for a specific competitor, updating existing battlecards with new intel, preparing BDRs or AEs for competitive deals, analyzing win/loss patterns against a competitor, or responding to a competitor's product launch or pricing change. Also use when asked to "build a battlecard," "update competitive intel," "how do we beat [competitor]," "what do we say when a prospect mentions [competitor]," or "analyze our win/loss against [competitor]." Designed for B2B SaaS teams selling against known competitors in deals with multi-persona buying committees.

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Generates standard operating procedures for B2B SaaS marketing operations: campaign naming conventions, UTM governance, tool administration, workflow QA, data hygiene, lead routing, and incident response playbooks. Use when setting up or auditing marketing ops processes, onboarding a new marketing ops hire, standardizing campaign tracking, fixing broken lead routing, cleaning up HubSpot or CRM data, building QA checklists for campaign launches, or creating incident response procedures for marketing system failures. Also use when asked to "fix our UTM mess," "standardize campaign naming," "build a QA checklist," "audit our marketing ops," or "create an ops runbook." Designed for B2B SaaS marketing teams running HubSpot with multi-geo, multi-segment operations.

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End-to-end ABM program design and orchestration for B2B SaaS mid-market and enterprise motions. Use when building a target account list, designing account tiering criteria, planning ABM channel orchestration, coordinating BDR outreach with marketing campaigns, defining ABM measurement frameworks, or running an ABM program review. Also use when asked to "build an ABM program," "set up account-based marketing," "design a target account strategy," "plan ABM campaigns," or "measure ABM results." Designed for demand gen teams selling to Mid-Market companies with $10K-$50K+ ACV, multi-persona buying committees, and 3-6 month sales cycles.

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Generates sourced, BDR-ready account research briefs for named target accounts in B2B SaaS ABM and outbound motions. Use after a target account list is built and before outreach sequences are written. Best for Tier 1, Tier 2, and intent-qualified accounts where BDRs need a clear "why this account, why now, why this persona" hypothesis. Designed for B2B SaaS teams selling compliance, security, GRC, risk, or other technical platforms into mid-market and enterprise buyers. Not intended for broad list building or mass enrichment.

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Generates account research briefs, personalized outreach sequences, persona-specific talk tracks, and objection handling frameworks for B2B SaaS BDR teams. Use when preparing BDR outreach for target accounts, building prospecting sequences, creating call scripts, developing objection responses, onboarding new BDRs, or reviewing outreach performance. Also use when asked to "write outreach emails," "build a prospecting sequence," "create a call script," "handle objections," or "research an account for outreach." Designed for BDR teams selling compliance, security, and GRC platforms to mid-market and enterprise buyers with multi-persona buying committees.

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Generates publish-ready LinkedIn posts for B2B SaaS marketing leaders writing from an operator point of view: real decisions, real trade-offs, real constraints, and defensible lessons. Use when turning an internal observation, framework, campaign decision, miss, or shipped artifact into a public LinkedIn post. Best for demand generation, ABM, marketing ops, product marketing, and SaaS GTM leaders building credibility through practical operating insight. Not intended for generic brand posts, company announcements, sales outreach, or long-form content.

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Generate a batch of social media video prompts for multiple platforms from a single input. Use this skill whenever the user wants to create videos for multiple social platforms at once, repurpose one video across platforms, or create a social media video campaign. Trigger on phrases like 'social media videos', 'videos for all platforms', 'Instagram and TikTok video', 'social campaign', 'batch of social videos', 'repurpose this for social', 'video for every platform', 'social clips', 'create Reels and Shorts', 'multi-platform video', or any request involving creating short-form video content for multiple social media platforms using Ozor.

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Transform transcripts, conversations, or raw notes into shareable content — either multiple social posts OR a single long-form article. Learns style from user's published content. Handles transcripts of any length (tested up to 5500+ lines / 90+ min). Use when user: (1) provides transcript/conversation/recording and wants social content, (2) asks to "turn recording/notes into posts", (3) mentions generating content from recordings/notes, (4) needs multiple publishable pieces from single source, (5) asks to write an article from a transcript — e.g. "write an article/long-form", "organize into an article", "write up this session", "turn this talk into a blog post", "deep dive". Social mode outputs 2-15 ready-to-publish pieces. Article mode outputs a structured long-form piece (3000-10000+ chars) written section-by-section.

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Writing style guide for technical content, social media, blog posts, READMEs, git commits, and developer documentation. Optimized to avoid AI detection patterns. Use when writing any content beyond code.

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Use when: writing or reviewing cover letters, recruiter email replies, LinkedIn outreach, or interview follow-ups. Removes AI-template patterns and writes with a specific, confident, human voice.

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When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' or 'viral content.' This skill covers content creation, repurposing, and platform-specific strategies.

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When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.

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When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' or 'product update.' This skill covers phased launches, channel strategy, and ongoing launch momentum.

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When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 140 proven marketing approaches organized by category.

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Expert in LangGraph - the production-grade framework for building stateful, multi-actor AI applications. Covers graph construction, state management, cycles and branches, persistence with checkpointers, human-in-the-loop patterns, and the ReAct agent pattern. Used in production at LinkedIn, Uber, and 400+ companies. This is LangChain's recommended approach for building agents. Use when: langgraph, langchain agent, stateful agent, agent graph, react agent.

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Create, iterate, and scale paid ad creative for Google Ads, Meta, LinkedIn, TikTok, and similar platforms. Use when generating headlines, descriptions, primary text, or large sets of ad variations for testing and performance optimization.

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Siber Vatan CTF playbook — flag formats, web/reverse/forensics/blockchain/OSINT/stego/crypto recipes, and pivot heuristics tailored to the Turkish CTF circuit.

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Capture The Flag challenge solving — reverse engineering, steganography, forensics, crypto, web exploitation, binary exploitation, OSINT. Pattern recipes for fast triage and direct exploitation.

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Design author-friendly content structures that work for non-technical content creators. Use when designing content structures for blocks in AEM Edge Delivery Services.

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Cross-platform creative quality audit covering ad copy, video, image, and format diversity across all platforms. Detects creative fatigue, evaluates platform-native compliance, and provides production priorities. Use when user says creative audit, ad creative, creative fatigue, ad copy, ad design, or creative review.

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Repurpose source content into channel-ready drafts with a Busabase App-in-Skill review and export workflow. Use when the user asks to write content, make a content pack, turn a main blog/long article/transcript/notes into Xiaohongshu, WeChat, newsletter, LinkedIn, X/Twitter, short video scripts, SEO snippets, or a multi-platform publishing plan; also use when they ask for a content approval dashboard or App-in-Skill content workflow.

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Social media command desk (Busabase App-in-Skill) for Kelly's Twitter/X, Facebook, and Instagram accounts (extensible to LinkedIn, YouTube, Threads, TikTok, Xiaohongshu), covering cross-platform monitoring and ECHO-based publishing. Use when the user invokes $kelly-social or /kelly-social, wants cross-platform account metrics and timelines, or needs a content calendar, draft review, engagement inbox, crisis playbook, share-of-voice, or pre-publish quality gate.

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Kelly AI Newsroom: App-in-Skill daily industry intelligence cockpit for AI/news-source intelligence (Busabase App-in-Skill). Use when the user asks for AI trend sourcing, news-source monitoring, buyer-intent analysis, or a reusable industry-intelligence cockpit. Prepares news/source signals, buyer-intent interpretation, approved sales actions, and channel drafts for review before any external handoff.

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