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This skill should be used when analyzing sector and industry performance charts to assess market positioning and rotation patterns. Use this skill when the user provides performance chart images (1-week or 1-month timeframes) for sectors or industries and requests market cycle assessment, sector rotation analysis, or strategic positioning recommendations based on performance data. All analysis and output are conducted in English.
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Framework for competitive landscape analysis across any industry. Use when creating competitor analysis, market positioning assessments, investment memos, strategic reviews, or any analysis requiring systematic evaluation of competitive dynamics. Triggers include requests for competitive landscape decks, peer comparisons, market structure analysis, strategic positioning assessments, and investment recommendations.
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Competitive intelligence and market positioning analysis. Researches competitors, compares features, pricing, and tech stacks, then produces a prioritized gap analysis with actionable roadmap. Trigger on: competitors, competitive analysis, gap analysis, feature comparison, market research, what are we missing, who are our competitors, pricing comparison, market positioning.
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Competitive landscape analysis, competitor comparison, peer positioning, market share dynamics, competitive moat assessment, Porter five forces, industry competition, competitive advantage analysis, market positioning, strategic group mapping, compare competitors
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Extract and analyze pricing information from competitor websites. Identifies pricing tiers, features per tier, billing models, and positioning relative to market alternatives. Ideal for competitive pricing strategy and market positioning research.
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Monitor competitor websites, content changes, social activity, and market positioning through SandBase. Use when asked for competitive intelligence, competitor tracking, market positioning research, or competitive content monitoring.
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CesiumJS models, glTF, and particle effects - Model, KHR_meshopt_compression, CAD glTF extensions, EdgeDisplayMode, ModelAnimation, ModelNode, ParticleSystem, emitters, GPM extensions. Use when loading compressed or CAD-style glTF/GLB models, controlling edge rendering, playing model animations, positioning particles, or working with geospatial positioning metadata.
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Map the competitive landscape before positioning your product for PRD v0.2 Market Definition. Triggers on completing v0.1 Spark, analyzing competitors, researching market, or requests like "competitive analysis", "who else solves this", "market landscape", "what alternatives exist", "competitor research", "feature comparison". Outputs CFD- entries for competitive intelligence and BR- entries for positioning rules.
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Use when the user wants to start or reposition a Xiaohongshu account but is asking "what should I post" before clarifying monetization, timing, personal IP direction, or trust path. Trigger phrases: "小红书定位", "不知道做什么赛道", "怎么变现", "个人IP", "账号方向", "XHS positioning", "monetization first". Do not use for drafting a specific post; use topic or copy skills after positioning is clear.
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Use when the user has positioning and wants a reusable Xiaohongshu topic/title bank instead of asking AI to freely brainstorm, especially to map topics to user needs such as emotional resonance, growth proof, new insight, learning value, or identity expression. Trigger phrases: "选题库", "标题公式", "每天发什么", "批量选题", "爆款需求", "XHS topic bank", "title formulas". Do not use before account positioning and target audience are known.
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Use when the user wants a Xiaohongshu posting calendar, weekly review board, first-10-post launch plan, 10-20-post positioning test, or data-based next-step plan. Trigger phrases: "排期", "复盘", "30 天计划", "前10条", "10-20条测试", "发了没数据", "weekly review", "content calendar", "XHS schedule". Do not use for first-draft editing or initial account positioning.
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Core marketing principles for startups. Covers positioning, messaging, channels, and growth. Focus on what works for resource-constrained teams. Battle scars included: I've watched startups burn $1M on Instagram ads because "that's where competitors are", seen "growth hacks" destroy brand trust overnight, and advised founders who scaled marketing before finding product-market fit. Contrarian take: Most startup marketing advice is backwards. The best marketing doesn't feel like marketing. Distribution comes before product features. And your first 100 customers should never come from paid ads. Use when "marketing strategy, positioning, messaging, customer acquisition, growth channels, brand, go-to-market, " mentioned.
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Expert in competitive intelligence - systematic gathering, analysis, and application of information about competitors. Covers competitive research, win/loss analysis, competitive positioning, and building competitive advantage. Knows when to compete and when to differentiate. Use when "competitive intelligence, competitor analysis, win loss, battlecard, competitive positioning, market landscape, competitor, " mentioned.
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Use when the user wants to start or reposition a Xiaohongshu account but is asking "what should I post" before clarifying monetization, timing, personal IP direction, or trust path. Trigger phrases: "小红书定位", "不知道做什么赛道", "怎么变现", "个人IP", "账号方向", "XHS positioning", "monetization first". Do not use for drafting a specific post; use topic or copy skills after positioning is clear.
中文简介正在准备中。当前显示原文说明。
Use when the user has positioning and wants a reusable Xiaohongshu topic/title bank instead of asking AI to freely brainstorm, especially to map topics to user needs such as emotional resonance, growth proof, new insight, learning value, or identity expression. Trigger phrases: "选题库", "标题公式", "每天发什么", "批量选题", "爆款需求", "XHS topic bank", "title formulas". Do not use before account positioning and target audience are known.
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Use when the user wants a Xiaohongshu posting calendar, weekly review board, first-10-post launch plan, 10-20-post positioning test, or data-based next-step plan. Trigger phrases: "排期", "复盘", "30 天计划", "前10条", "10-20条测试", "发了没数据", "weekly review", "content calendar", "XHS schedule". Do not use for first-draft editing or initial account positioning.
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Expert copywriter and copy editor combining David Ogilvy's clarity, Ann Handley's warmth, and modern conversion science. Full copy lifecycle: writing new copy and editing existing copy. Grounded in positioning-first thinking, voice-of-customer research, and the Seven Sweeps editing framework. Use when writing or editing any copy: copywriting, write copy, headlines, taglines, email copy, ad copy, landing page copy, product copy, UX writing, CTAs, value proposition, microcopy, sales copy, conversion copy, SaaS copy, startup copy, positioning, messaging, voice-of-customer, landing page, copy editing, edit copy, review copy, proofread, polish copy, tighten copy, copy sweep, copy feedback, sharpen messaging.
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Comprehensive competitor analysis, competitive intelligence, and comparison page creation. Use when analyzing competitive landscape, creating competitor comparison pages (alternative pages, vs pages, competitor A vs B pages), performing market research, building SWOT analysis, creating feature matrices, pricing comparisons, competitor teardowns, battle cards, or positioning maps. Covers research workflows, SEO-optimized comparison content, data-grounded reports with citations, 7-layer analysis framework, review mining, and sales enablement. Triggers include competitor analysis, competitive analysis, competitor teardown, vs page, alternative page, competitor comparison, market research, competitive intelligence, SWOT analysis, battle card, competitor pricing, market landscape, feature comparison, positioning map.
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Product marketing strategy, positioning, and competitive intelligence for B2B SaaS. Use when defining ICP, developing positioning (April Dunford method), creating messaging hierarchy, building competitive battlecards, planning sales enablement, sizing market opportunity (TAM/SAM/SOM), mapping PMF spectrum, designing growth loops, writing PR/FAQ working backwards docs, or creating a product marketing context document.
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Unified skill for content strategy and marketing content strategy: content pillars, editorial calendars, keyword research by buyer stage, positioning, messaging hierarchy, trust-building, GEO/AI search optimization, and ROI measurement. Also handles content briefs, SEO briefs, content outlines for writers, on-page SEO optimization, meta descriptions, title tags, keyword density, content research, source discovery, expert sourcing, and information gathering. Use when planning content strategy, creating content briefs for writers, optimizing existing content for SEO, researching topics and sources, or managing editorial operations. Triggers: content strategy, marketing content strategy, content marketing strategy, content planning, editorial calendar, content pillars, messaging hierarchy, content brief, SEO brief, content outline, keyword research, buyer journey content, GEO optimization, AI search optimization, content ROI, content operations, content roadmap, brand messaging, positioning
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When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.
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🇺🇸 AI Product / SaaS Go-Global Complete SOP — From competitor research to launch to monetization. A full-cycle playbook covering Phase 0-5 (market validation, positioning, first 100 users, user interviews, beta-to-growth) plus open-source launch, Product Hunt, Reddit, SEO/GEO, conversion, and org principles. **Defaults to dev tools / OSS / B2B SaaS; for 2C products (education, apps, games) the launch channels & metrics differ — see gingiris-seo-geo/references/2c-adaptation.md.** 🇨🇳 AI 产品 / SaaS 企业出海完整 SOP — 从竞品调研到 Launch 到商业化的全流程操作手册。覆盖 Phase 0-5（市场验证、定位、前100用户、用户访谈、Beta转增长）+ 开源发布、Product Hunt、Reddit、SEO/GEO、转化与组织原则。**默认面向开发者工具/开源/B2B SaaS；2C 产品（教育/应用/游戏）的启动渠道与指标不同，见 gingiris-seo-geo/references/2c-adaptation.md。** 🇯🇵 AI製品/SaaS海外展開フルサイクルSOP — 競合調査からローンチ、マネタイズまで。Phase 0-5（市場検証、ポジショニング、最初の100ユーザー、ユーザーインタビュー、ベータから成長）＋オープンソース、Product Hunt、Reddit、SEO/GEO、コンバージョン、組織原則。 🇰🇷 AI 제품/SaaS 글로벌 진출 완전 SOP — 경쟁사 조사부터 런칭, 수익화까지 전 주기 플레이북. Phase 0-5(시장 검증, 포지셔닝, 첫 100명 사용자, 사용자 인터뷰, 베타→성장) + 오픈소스 런칭, Product Hunt, Reddit, SEO/GEO, 전환, 조직 원칙. Triggers: "go global" | "出海" | "overseas expansion" | "GTM" | "cold start" | "launch strategy" | "international expansion" | "海外增长" | "出海SOP" | "product launch overseas" | "海外进出" | "グローバル展開" | "글로벌 진출" | "go-to-market" | "出海打法"
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A reusable Go-to-Market strategy template for both B2B and B2C launches. Covers positioning, messaging, ICP definition, channel selection, and competitive analysis frameworks. By @WeiYipei.
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Competitive analysis ending in a clear positioning call — where to play, how to win. Use when asked to "analyze competitors", "competitive landscape", "how do we compare to X", "competitive positioning", "where should we play", "find our white space", or "who else does this".
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