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用户要找对标账号/分析竞品爆款/找差异化选题时;或问"怎么做AI工具赛道的差异化""how to find benchmarks / differentiate"时。按5步走:找3-5个低粉高爆对标(搜索from:xxx min_faves:10)→分析90天爆款抓隐性需求→学互动策略→拆变现模式→三公式变形(场景细化/人群聚焦/观点反转)出差异。不适用于:已有定位日常发内容(→x-short-content-craft)、纠结选IP还是泛流量(→x-positioning-tradeoff)、检查草稿(→x-five-piece-checklist)、纯信息查询。
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账号定位阶段做战略选择时用：用不可能三角（内容深度/传播力/变现力不可兼得）决定放弃哪个角，选IP路线（深度+变现，抗周期/高商业化/复利）或泛流量路线（传播力，但转化差不值钱）。Trigger："追粉丝还是做IP""IP还是泛流量""定位怎么选""深度和传播怎么权衡""泛流量不值钱吗""IP vs generic traffic""build IP or chase followers"。不适用：已有定位后的内容生产/选题（→内容创作类skill）；已有粉丝问怎么变现（→x-monetization-pyramid）；找对标账号（→x-benchmark-research）。
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Brand strategy, identity, positioning, and voice development. Use when developing brand guidelines, creating positioning statements, defining brand voice, or building brand architecture.
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Draws out a founder's or expert's point of view: what they believe about their market that others don't, the hot takes they'd defend, the stories behind them, and their taste. Generates interview questions, works from answers, a live call or existing content, and ends with ranked One Big Idea candidates for thought leadership and positioning. Triggers: "expert POV", "founder POV", "one big idea", "OBI", "contrarian beliefs", "what makes our founder different", "thought leadership foundation", "founder interview questions". Feeds /positioning and /tov-guidelines. Not for writing posts or articles, and not for brand voice rules (use /tov-guidelines).
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Build a 10-component messaging library from your positioning + ICP + competitor aggregate. Produces positioning statement, value propositions, key differentiators, taglines, CTA variants, proof points, messaging hierarchy, status-quo alternatives. Writes to marketing/messaging/messaging.md as the canonical messaging library every downstream content / paid / outbound / lifecycle skill reads. Triggers - "product messaging", "messaging library", "value props", "messaging framework", "build messaging", "messaging components"
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Use when you want a structured messaging and positioning workshop that captures discovery answers and builds the messaging document.
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Brand positioning workshop — define messaging framework, voice/tone, differentiation strategy, and taglines. Use when "brand positioning", "messaging framework", "brand voice", "how should we position ourselves", "differentiation", "tagline", or any request to define or refine brand identity and messaging.
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Use this skill for any marketing research, product positioning, copywriting research, or audience profiling task. Triggers include: "research my product", "develop my value proposition", "profile my avatar", "understand my market", "create a unique mechanism", "market awareness", "market sophistication", "ideal customer profile", "ICP research", "positioning research", "copywriting research", "features and benefits", "competitor research", "competitive analysis", or any request to deeply research a product or audience for marketing purposes. Use this skill proactively whenever a user wants to prepare materials for sales copy, landing pages, ads, email sequences, or any persuasion-focused content. If a user says "help me understand my market", "I need to figure out my messaging", "who is my customer", or "what makes my product different", this skill applies immediately.
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Expert product strategist for vision, strategy, and market positioning. Use when defining product vision, assessing product-market fit, sizing market opportunities (TAM/SAM/SOM), competitive positioning, or choosing between build/buy/partner. Covers business model design, monetization strategy, platform decisions, and strategic roadmap planning.
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Expert sales proposal and pricing presentation strategist. Use when writing proposals, executive summaries, ROI business cases, pricing presentations, SOWs (Statement of Work), RFP responses, or competitive positioning documents. Covers proposal structure, terms positioning, design formatting, follow-up strategy, and win-rate optimization.
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Evaluates institutional flow patterns with fund flow analysis, positioning data, and sentiment indicator synthesis. Use when analyzing market flows, tracking institutional positioning, or assessing market sentiment.
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This skill should be used when analyzing sector and industry performance charts to assess market positioning and rotation patterns. Use this skill when the user provides performance chart images (1-week or 1-month timeframes) for sectors or industries and requests market cycle assessment, sector rotation analysis, or strategic positioning recommendations based on performance data. All analysis and output are conducted in English.
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Top 5 local competitor analysis — menu, pricing, review, social, and SEO comparison with positioning gap identification
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Research and analyze competitors to find positioning gaps and strategic opportunities. Use this skill whenever the user mentions competitors, competitive analysis, competitor teardown, market landscape, 'who else does this', 'how are we different', or competitor research. Also trigger when the user is entering a new market, when positioning feels weak or generic, when preparing for a launch, when any downstream skill needs competitors.md but it doesn't exist, or when the user asks about differentiation or market gaps. Even if the user just names a competitor casually ('what does X do?'), this skill likely applies. Three modes: Quick Scan, Deep Teardown, Gap Finder.
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Find and position a viable niche market for a one-person company by combining market mapping and customer segmentation. Use when Codex needs to explain niche concepts when needed, check founder-resource prerequisites, ask one question at a time, generate multiple niche options, and write user-confirmed positioning outputs into `opc-doc/`.
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Research competitors and generate a positioning and messaging comparison with content gaps, opportunities, and threats. Use when building sales battlecards, when finding positioning gaps and messaging angles competitors haven't claimed, or when a competitor makes a move and you need to assess the impact.
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"Apply STP (Segmentation, Targeting, Positioning) framework for market strategy. Use this skill when the user needs to define target customer segments, select which segments to pursue, or craft a positioning statement — even if they say 'who is our customer', 'which market should we focus on', or 'how should we position ourselves'.".
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Conduct a competitive analysis. Use when the user says "competitive analysis", "how do competitors handle X", "market landscape", "blue ocean", "strategy canvas", "what does [competitor] do", "compare us to X", "positioning analysis", "value curve", or wants to understand how a product or feature compares to alternatives - even if they don't explicitly say "competitive analysis". For marketing positioning work that writes to knowledge/markets/competitors.md, see competitor-analyst.
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Plan a webinar end-to-end using April Dunford's Obviously Awesome positioning framework to find the topic angle that makes the webinar obviously valuable to the right audience. Produces topic positioning, abstract, speaker brief, registration page, promotion sequence, day-of run-of-show, and post-webinar follow-up. Use when the user asks to plan a webinar, virtual event, online workshop, "we need a webinar on X", host a webinar, online masterclass, or any live virtual event with promotion and follow-up. Reads ICP, services, and brand voice from knowledge/. For the promotion emails, see email-nurture. For the deck, see ppt-maker. For the social promotion plan, see social-calendar.
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Generate, score, and shortlist brand names through a guided interview. Use when the user says "name my brand", "help me name", "come up with a name", "naming ideas", "what should I call this", "brand name", "product name", "company name", "rename", "rebrand", or is stuck choosing between names. Self-contained and brand-agnostic: it does not read knowledge/, so it works for naming a brand-new venture, product, service, feature, or rebrand from scratch, before any brand context exists. Runs on Alexandra Watkins' SMILE and SCRATCH tests to generate and filter, Marty Neumeier's 7 criteria to score, and the Lexicon Branding method for sound symbolism and strategy. Asks the user questions before generating. For the positioning the name has to carry, see positioning-doc. For the message architecture built on top of it, see messaging-framework.
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Build a brand messaging framework or messaging hierarchy. Use when the user says "messaging framework", "brand messaging", "what should our tagline be", "clarify our messaging", "StoryBrand", "brand script", "our website copy is confusing", "we need a messaging hierarchy", "homepage messaging", "value prop copy", or wants to create consistent, clear messaging that converts visitors into customers. For the underlying positioning, see positioning-doc. For applying the message to a page, see landing-page-writer. For checking live copy against it, see copy-review.
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When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.
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Map nucleosome center positions, occupancy, and fuzziness from ATAC-seq fragment-size patterns using NucleoATAC, ATACseqQC, DANPOS3, or scprinter. Use when characterizing nucleosome organization at promoters and enhancers, calling +1/-1 nucleosomes flanking NFRs, generating V-plots for chromatin structure visualization, or comparing nucleosome positioning between conditions.
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Wardley Mapping for strategic positioning — map your value chain from customer need to underlying components, plot where each component sits on the evolution curve (novel to commodity), and spot the strategic plays that movement creates. Use this skill when someone wants to understand where their industry is heading, whether they're building things they should be buying, where competitors are vulnerable, what's about to become commoditised, or why their competitive advantage is eroding. Triggers on questions about build-vs-buy, component evolution, value chain analysis, commoditisation risk, or strategic positioning relative to market movement. Three modes — full diagnostic (build a map from scratch), review (update positions and reassess), and alert triggers (set tripwires for when components move). Based on practice by Eterdis (eterdis.com).
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