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Use on any page build, redesign, or 'make it look better' request on a site that has (or needs) a saved Art Direction. Loads the direction before the first element is written, plans tokens in two passes against the direction's donts and the known AI-default aesthetics, builds with tokens preserved, checks the result with respira_check_design, and mints a live preview. Also the import lane for Claude Design output and other design-system documents.

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Use when the user says 'extract my brand voice', 'what is my writing style', or 'analyze my tone', or before any skill that writes copy for the site. Reads 5-10 published posts and persists tone, lexicon, sentence patterns, formality, signature phrases, and phrases the site never uses.

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Use when building or rebuilding a page, header, footer, or template on an Oxygen 6 (Jenga) site, or when a previous attempt produced a blank page, one raw HTML block, or 'Unknown element'. Hands the agent the Oxygen 6 element schemas and the Template Content Area rule. Not for Oxygen Classic.

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Use when the user says 'audit my conversion rate', 'cro check', 'find conversion leaks', or asks what is hurting conversion before a paid campaign or after a redesign. Scores six friction dimensions: above-the-fold clarity, CTA hierarchy, form length, social proof, speed, trust signals.

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Use when the user asks to create a custom post type, build a portfolio, set up case studies, add team members, events, or podcast episodes, or says 'scaffold a CPT'. Creates the post type plus supporting taxonomies, an ACF field group, sample entries, and a builder-specific single template suggestion.

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Use when the user says 'figma to gutenberg', 'figma to blocks', or hands over a Figma frame to rebuild on a WordPress site that uses the block editor. Maps the Figma node tree to core Gutenberg blocks, registers the frame's palette in Global Styles, and writes to a draft, so nothing live is touched.

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Use when the user says 'convert this html to breakdance' or 'paste html into breakdance', or has a Webflow, Framer, CodePen, or old static export to bring into a Breakdance site. Converts raw HTML and CSS into native EssentialElements nodes in _breakdance_data, mapping colors, type, and spacing to Breakdance Variables, and refusing element types Breakdance would skip-render.

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Use when the user says 'convert this html to bricks' or 'paste html into bricks', or has a Webflow, Framer, CodePen, or old static export to bring into a Bricks site. Converts raw HTML and CSS into native Bricks elements, mapping colors, type, and spacing to design tokens, plus ACSS classes when installed.

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Use when the user says 'migrate divi to breakdance', 'convert divi to breakdance', or 'rebuild divi pages in breakdance'. Parses Divi shortcodes, maps modules to Breakdance elements, and creates draft duplicates for review.

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Use when the user says 'migrate divi to bricks', 'convert divi to bricks', or 'rebuild divi pages in bricks'. Parses Divi shortcode content, maps modules to Bricks elements, and generates draft duplicates for review.

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Use when the user says 'migrate elementor to gutenberg', 'convert elementor to blocks', 'remove the elementor dependency', or 'go back to native wordpress'. Maps Elementor widgets to core blocks and creates draft duplicates for review.

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Use when the user says 'migrate oxygen to bricks', 'convert oxygen to bricks', or 'replace oxygen with bricks'. Maps Oxygen Builder component trees to Bricks JSON elements and creates draft duplicates for review.

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Use when the user says 'migrate wpbakery to gutenberg', 'remove wpbakery', 'get rid of visual composer', or 'decommission wpbakery'. Parses WPBakery shortcodes, maps elements to core blocks, and creates draft duplicates for review.

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Use when the user says 'save this as a template', 'create a playbook from this page', 'capture this layout', or has hand-built the same page type three times. Captures canonical page patterns as reusable playbooks that later page generation can spawn from in seconds.

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Use for any in-page content edit on a WordPress site with a page builder. Covers finding elements, applying surgical edits, duplicating before large changes, and verifying the result. Works across Elementor 3 + 4, Divi 4 + 5, Beaver Builder, Bricks, Oxygen Classic, Oxygen 6, Breakdance, WPBakery, Uncode, and Gutenberg.

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Use when the user says 'set up respira', 'respira not connecting', 'check my respira connection', or 'fix respira'. Walks through first-time setup and diagnoses connection failures: timeouts, 401s, 403s, and plugin or server version mismatches.

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Use when asked to audit, score, or health-check a WordPress site or page. Runs SEO, AEO, readability, accessibility, performance, RankMath, and Core Web Vitals analyzers and presents a unified report with prioritised fixes.

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Use when the user says 'get started with my site', 'connect to my wordpress site', 'what can you do on my site', or 'onboard'. Verifies connectivity, discovers the site architecture, maps the available MCP tools, and produces a site briefing.

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Use when the user says 'clean up my wordpress', 'what is bloating my wordpress', 'find orphaned shortcodes', or 'scan for unused plugins'. Audits orphaned shortcodes from deleted plugins, unused plugins, database bloat, unused media, and leftover data from inactive builders.

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Use when the user says 'make my store visible to chatgpt', 'set up product feeds', or 'make my store agent-ready', or asks about Google Merchant Center, a store llms.txt, or cart links for AI agents. Sets up product feeds in six formats and registers the catalog with the major platforms.

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Use when the user says 'run a sale', 'discount this category', 'set up a coupon', 'reprice these products', 'end the sale', or asks what a discount would cost them. Plans the price change, shows it as a preview before anything moves, writes it with a snapshot, and can put it back.

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Use when the user says 'why is my checkout broken', 'audit my woocommerce store', 'cart problems woocommerce', or 'losing sales woocommerce'. Diagnoses checkout and cart failures, AJAX mismatches, caching conflicts, payment gateway setup, and SSL enforcement.

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Use when the user says 'optimize my wordpress images with ai', 'compress and optimize all images', 'audit my media library', or 'improve image performance'. Downloads images, compresses, converts to WebP, resizes and renames locally, re-uploads, and updates every content reference.

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Research, implement, modify, and audit behavior inside Bricks Builder sites using the bundled Bricks Academy corpus, stable development workflows, and version-aware verification against an authorized active Bricks installation. Use when the requested outcome concerns Bricks elements, controls, schema, hooks, templates, styling, responsive settings, dynamic data, queries, forms, interactions, custom elements, or page JSON. Do not use merely because Bricks Builder is mentioned, for generic WordPress, PHP, CSS, or JavaScript work, or for maintaining, naming, versioning, documenting, or releasing this Skill repository.

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