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Designing Campaign Hierarchy for program-level ROI tracking, configuring Customizable Campaign Influence (CCI) attribution models, and interpreting multi-touch attribution from MCAE B2B Marketing Analytics. Trigger keywords: campaign ROI, attribution model, campaign hierarchy, first-touch, last-touch, multi-touch, CCI, campaign influence, revenue attribution, campaign member status. NOT for deciding which attribution model and KPIs to adopt before any config - use admin/marketing-reporting-requirements. NOT for MCAE connector setup or the campaign sync that writes Campaign Member records - use admin/mcae-pardot-setup. Also covers: CampaignSettings, enableCampaignInfluence2, enableAutoCampInfluenceDisabled, enableB2bmaCampaignInfluence2, enableAccountsAsCM, CampaignInfluenceModel metadata, isDefaultModel, isModelLocked, recordPreference, AllRecords, RecordsWithAttribution, CampaignInfluence.RevenueShare, ModelType, CampaignMemberStatus IsDefault HasResponded SortOrder, HierarchyActualCost, HierarchyAmountWonOpportunities, TotalNumberofResponses, Opportunity.CampaignId primary campaign source.

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Automate Campaign Cleaner operations through Rube MCP and Composio. The skill discovers available tools, checks the service connection, and uses current input requirements to carry out the requested workflow.

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• Finding tools for a Campaign Cleaner task
• Checking the service connection before execution
• Automating a workflow with multiple operations

Automate ActiveCampaign operations through Rube MCP and Composio. The skill finds available tools, checks their current input requirements, verifies the service connection, and follows a consistent workflow to execute supported tasks.

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• Find tools for an ActiveCampaign task
• Check the service connection before running tasks
• Run supported operations in bulk

Automate Campaign Cleaner operations through Rube MCP and Composio. The skill discovers available tools, checks the service connection, and uses current input requirements to carry out the requested workflow.

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• Finding tools for a Campaign Cleaner task
• Checking the service connection before execution
• Automating a workflow with multiple operations

Automate ActiveCampaign operations through Rube MCP and Composio. The skill finds available tools, checks their current input requirements, verifies the service connection, and follows a consistent workflow to execute supported tasks.

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• Find tools for an ActiveCampaign task
• Check the service connection before running tasks
• Run supported operations in bulk

Help embed Zoom Virtual Agent chat in a website using its web SDK, a developer toolkit. Cover campaign or entry ID launch, event-based controls, user context updates, readiness checks, and browser content security policy requirements.

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• Embedding Zoom Virtual Agent chat in a website
• Choosing campaign or entry ID chat launch
• Controlling chat through events and updating user context

Drive the ENTIRE tdmcp roadmap-to-1.0 to completion as a resumable, wave-by-wave campaign — Milestone 4 (generative-AI bridge wave), Milestone 5 (mixer scene arming), and the v1.0 consolidation gates G1–G6 — routing each class of work to the right existing sub-harness. Use whenever the user wants to "implement everything / all the milestones / the whole roadmap / finish the road to 1.0", run the next milestone, close the consolidation gates, or build a long autonomous campaign across M4/M5/G1–G6. ALSO use for every follow-up: continue/resume the roadmap campaign, run the next wave, re-run a failed wave, fold in QA results, check campaign status, re-prioritize, or scope to one milestone/gate. This is the CAMPAIGN layer ABOVE tdmcp-pipeline / tdmcp-feature-lead / tdmcp-backlog-campaign — it sequences across MULTIPLE sub-harnesses (tools, mixer, coverage, docs, bridge, recipes, submission), which the generic backlog-campaign does not. For a SINGLE feature use tdmcp-pipeline; for one tool-shaped backlog file use tdmcp-backlog-campaign. Simple questions can be answered directly.

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Plan a marketing campaign end-to-end using Allan Dib's Before/During/After framework (The 1-Page Marketing Plan). Produces a phase-specific campaign brief with goal, audience, message, channels, assets, timeline, budget, and success metrics. Use when the user asks to plan a campaign, brief a campaign, "we need a campaign for X", launch plan, GTM plan, marketing plan for <product>, demand gen plan, or any multi-channel marketing initiative. Reads ICP, services, and KPIs from knowledge/. For a full quarterly strategy rather than one campaign, see marketing-plan scope in positioning-doc and kpi-review. For the content schedule inside the campaign, see social-calendar. For the post-campaign review, see retro.

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Manage ActiveCampaign contacts through Rube MCP, a connection for agent tools. Find or create contacts, update tags and mailing list subscriptions, enroll contacts in existing automations, and create follow-up tasks with checks for consent and existing records.

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• Find or register contacts
• Organize contacts with tags
• Update mailing list subscriptions

Connect security incidents across organizations by comparing attack indicators, techniques, and timelines. Build relationship graphs and campaign reports that document shared evidence, attribution confidence, and indicators useful for detection.

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• Linking incidents that share attack indicators
• Analyzing attacks across partner organizations
• Preparing reports on sustained attack campaigns

Turn an approved campaign brief into a posting calendar, Canva social designs, captions, and plain-text emails. With owner approval at each stage, schedule social posts in HubSpot and hand over email drafts for sending through the owner's chosen tool.

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• Turning an approved brief into a campaign
• Preparing social designs and captions together
• Drafting campaign emails alongside social posts

Turn a marketing goal into a campaign brief covering audience, messages, channels, required content, and success measures. Build a weekly content calendar with dependencies, plus budget allocation when provided, risks, and immediate next steps.

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• Plan a product launch campaign
• Design a lead generation campaign
• Build a weekly content calendar with dependencies

Amazon PPC campaign builder and optimizer for sellers. Two modes: (A) Build — design a complete campaign structure from scratch with keyword groupings, bid calculations, and negative keyword lists, (B) Optimize — audit existing campaigns using search term reports, identify keyword funnel opportunities, calculate bid adjustments, and generate a week-by-week action plan. Integrates with amazon-keyword-research for keyword input. No API key required. Use when: (1) setting up Amazon PPC campaigns for a new product, (2) auditing existing campaign performance and ACoS, (3) optimizing keyword bids and negative keywords, (4) building Auto/Manual/Exact campaign structures, (5) analyzing search term reports for opportunities, (6) calculating break-even ACoS and target ACoS, (7) scaling profitable campaigns to Sponsored Brands or Display.

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Create distinct paid advertising concepts, headlines, copy, and production briefs from validated brand information and campaign goals. Each concept connects its message to evidence, audience needs, platform requirements, and a hypothesis to test.

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• Develop campaign concepts with distinct strategic angles
• Draft ad headlines and descriptions
• Prepare creative briefs and production plans

Use when a campaign has ENDED and the team needs a structured retrospective — a scorecard against target, what worked, what did not, and why with evidence, surprises, process review, lessons written back into the playbook and Brand Hub, and action items with owners. Trigger on 'campaign retrospective', 'campaign retro', 'post-mortem', 'campaign debrief', 'what worked and what did not', 'the campaign is over, what did we learn'. Also use when a campaign underdelivered and the team is arguing about why. Not for — a periodic performance report, see `07-marketing-report-global`; diagnosing live numbers mid-flight, see `03-performance-eval-global`; the next period ads plan, see `57-next-ads-plan-global`.

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Plan and review paid advertising across Google Ads, Meta, LinkedIn, and other platforms. Organize audiences, budgets, and bidding, then assess results using customer acquisition costs and sales data while separating evidence, hypotheses, and missing information.

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• Choose advertising platforms and budget allocations
• Review campaign results and decide next steps
• Find wasted spend in search advertising

Analyze supplied ad performance data to identify wasted spend, strong campaigns, and next tests. Compare channels, assess whether test differences are meaningful, and produce budget reallocation recommendations with a prioritized action plan.

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• Identify ads and keywords to pause
• Find campaigns and audiences worth scaling
• Assess whether A/B test results are meaningful

Helps plan and improve marketing campaigns across social media, email, and landing pages. Guides audience selection, messaging, content creation, schedules, budgets, and performance measurement so teams can organize execution and identify improvements from results.

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• Planning a campaign for a product launch
• Coordinating messaging across social media, email, and landing pages
• Setting campaign goals and performance metrics

Find the right specialist skill for a marketing question, coordinate content, SEO, advertising, and analytics tasks, or review gaps across current activities. Get recommended next steps or a campaign plan with a sequence and timeline.

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• Choosing a marketing skill for a specific question
• Coordinating a product launch campaign
• Reviewing gaps and priorities across marketing activities

Analyzes marketing campaign data to compare channel contributions, find drop-offs before purchase, and calculate returns and acquisition costs. Uses five attribution models, which assign credit to customer interactions, with results available as readable summaries or JSON.

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• Compare channel contributions across attribution models
• Find where prospects drop out before purchase
• Compare campaign returns and acquisition costs

Prepare paid advertising launches by checking campaign settings, assets, tracking, and policy eligibility. Produce a detailed change plan, then apply supported, tested operations only with explicit approval, remote verification, and a rollback record.

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• Draft a campaign launch plan
• Check settings and assets before publishing
• Apply an explicitly approved launch plan

Organize authorized phishing exercises from sending infrastructure and email scenarios to landing pages and reporting. Uses GoPhish campaign tracking to review opens, clicks, and submissions while assessing employee awareness and email security controls.

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• Planning an authorized phishing exercise
• Preparing sending infrastructure and landing pages
• Reviewing email, QR code, and callback scenarios

Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`.

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World-class creative strategy expertise combining the conceptual brilliance of agencies like Wieden+Kennedy, the data-informed creativity of modern brands, and the artistic vision that makes campaigns unforgettable. Creative strategy is the bridge between business objectives and creative execution. Great creative isn't just pretty pictures - it's strategic thinking made visible. The best creative strategists understand that breakthrough ideas come from deep insight, that constraints breed creativity, and that the most memorable campaigns are the ones that tell true stories in unexpected ways. Use when "creative strategy, campaign concept, creative direction, art direction, video production, photo shoot, brand campaign, advertising, ad creative, visual identity, campaign idea, creative brief, storyboard, motion design, commercial, brand video, creative, campaigns, art-direction, video, advertising, visual, storytelling, production" mentioned.

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