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Find and qualify prospective customers for B2B, SaaS, local businesses, or early-stage products. Define target criteria, gather supporting sources, verify email contacts, and prioritize prospects in a lead sheet or an evidence report for first-customer discovery.
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Plan press outreach for software products, develop story angles, and prepare pitches, press materials, and podcast briefs. The skill also guides crisis communications, including initial statements and responses to breaches or outages.
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Suede-owned B2B cold-email discipline for evidence-based personalization, subject lines, opening lines, concise bodies, one clear CTA, and bounded follow-up sequences. Use when writing or repairing outbound email to qualified prospects. NOT FOR: building or qualifying the prospect list (use suede-prospecting), lifecycle or nurture email (use suede-emails), or broader sales collateral (use suede-sales-enablement).
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When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests). Also use when the user mentions 'PR,' 'public relations,' 'press,' 'press release,' 'press coverage,' 'media outreach,' 'pitch a journalist,' 'get featured,' 'media list,' 'media kit,' 'press kit,' 'newsjacking,' 'news hijack,' 'HARO,' 'Qwoted,' 'Featured,' 'Help A Reporter,' 'reporter request,' 'tech press,' 'TechCrunch,' 'earned media,' 'thought leadership placement,' 'op-ed,' 'guest article,' 'press contacts,' or 'how do I get press.' Use this for earned media work — finding journalists, pitching stories, newsjacking, and responding to press requests. For startup/SaaS/AI directory submissions, see directory-submissions. For product launches, see launch. For social-media engagement, see social. For cold-email outreach to prospects, see cold-email.
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When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests). Also use when the user mentions 'PR,' 'public relations,' 'press,' 'press release,' 'press coverage,' 'media outreach,' 'pitch a journalist,' 'get featured,' 'media list,' 'media kit,' 'press kit,' 'newsjacking,' 'news hijack,' 'HARO,' 'Qwoted,' 'Featured,' 'Help A Reporter,' 'reporter request,' 'tech press,' 'TechCrunch,' 'earned media,' 'thought leadership placement,' 'op-ed,' 'guest article,' 'press contacts,' or 'how do I get press.' Use this for earned media work — finding journalists, pitching stories, newsjacking, and responding to press requests. For startup/SaaS/AI directory submissions, see directory-submissions. For product launches, see launch. For social-media engagement, see social. For cold-email outreach to prospects, see cold-email.
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Create concise B2B outreach emails and follow-ups tailored to a prospect’s situation. Plan sending setup, coordinate email with LinkedIn and other channels, and organize reply handling to move interested prospects toward meetings.
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Design automated email sequences for new subscribers, prospective buyers, product users, and inactive customers. Get a flow with entry triggers, timing, exit conditions, subject lines, full email copy, clear next steps, and a measurement plan.
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Plan and review paid advertising across Google Ads, Meta, LinkedIn, and other platforms. Organize audiences, budgets, and bidding, then assess results using customer acquisition costs and sales data while separating evidence, hypotheses, and missing information.
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Create sales materials tailored to the buyer and deal stage, including pitch outlines, one-page summaries, objection responses, and demo scripts. Use evidence from won and lost deals to improve the materials sales teams rely on.
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Design the processes connecting marketing, sales, and customer success. Produce documents for lead scoring, meaning prospect prioritization, along with assignment rules, handoff deadlines, deal stages, CRM workflows, and dashboards that show where prospects stall.
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Write and improve B2B outreach emails to new prospects, with relevant opening lines, subject options, and one clear request. Build follow-up sequences with sending intervals, or use performance data and a scoring script to identify revisions.
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Generate personalized cold email sequences (7-14 emails) with A/B test subject lines, follow-up timing recommendations, and integrated social proof. Creates multi-touch campaigns optimized for response rates. Use when users need outbound email campaigns, sales sequences, or lead generation emails.
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Write personalized cold outreach emails to hiring managers and founders — specific, human, not a pitch deck
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Write a cold sales/B2B outreach email that earns a reply. Use when asked to write a cold email, a sales outreach email, a prospecting email, or a cold email sequence to a business prospect. Produces a short, personalised email — subject, a relevant opener, one clear value-led ask, and a low-friction CTA — plus 2 follow-ups, written to be replied to, not deleted.
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Send cold email and run outbound email campaigns from an agent with Sendsets. Connect or check sending mailboxes, turn a lead list (CSV or inline) into a multi-step email sequence with follow-ups, validate merge fields, send a test, launch, and read and answer replies. Use when the user asks to send cold emails, email a list of prospects or leads, run an outreach or outbound sequence, or follow up with contacts by email.
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End-to-end cold email outreach orchestration. Handles goal alignment, lead ingestion from any source (CSV, paste, CRM export, database), sequence design, email generation, campaign setup in the user's chosen outreach tool, and launch. Tool-agnostic — supports Smartlead (full MCP automation), Instantly, Lemlist, Apollo, or manual CSV export.
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Codify a successful workflow from the current conversation into a permanent project-local skill. After you discover (e.g.) a cold-email sequence that converts, an ad-creative format that beats baseline, or a content-pipeline cadence that compounds — /money-skillify writes it as a SKILL.md under the project's local skills directory so future sessions can re-invoke it without re-discovery. Use when the user says: 'this worked, save it', 'codify this', 'turn this into a skill', '把这个固化下来', '存成 skill'.
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Write and optimize B2B cold email outreach sequences that get replies, covering personalization, follow-up cadence, deliverability, and compliance. Use when writing cold outreach, prospecting/SDR emails, or building outbound sequences.
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When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' or 'data hygiene.' For cold outreach emails, see cold-email. For email drip campaigns, see email-sequence. For pricing decisions, see pricing-strategy.
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When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'ROI calculator,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' or 'buyer persona card.' For competitor battle cards and comparison pages, see competitor-alternatives. For marketing website copy, see copywriting. For cold outreach emails, see cold-email.
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Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Covers subject lines, opening lines, body copy, CTAs, personalization, and multi-touch follow-up sequences.
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Single "start here" orchestrator for new cold email operators. Asks infrastructure-status questions first, then runs /icp-onboarding → /lead-magnet-brainstorm → /campaign-strategy in sequence, producing a consolidated campaign-plan.md. Ends with an interactive menu of next skills branched on whether the user already has domains/inboxes. Use as the very first invocation on any new repo checkout or when onboarding someone to cold email from zero.
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Operational playbook for running cold email continuously. Prescribes what to do on Monday / Wednesday / Friday / biweekly / monthly / quarterly. Use this as your ongoing cadence once your first campaign is live. What separates hobbyist from top 1% operators isn't tooling — it's consistency. This skill is the schedule.
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Always-on spam and deliverability guardrails for cold email copy. Apply these rules whenever writing, reviewing, or QA-ing subject lines, openers, follow-ups, CTAs, or any cold outreach copy. Trigger on phrases like "check this for spam", "spam word check", "deliverability review", "QA this copy", "flag banned words", "check subject line", "is this safe to send", "scan for spam triggers", or any time cold email copy is being generated or reviewed. Also trigger automatically as a background rule whenever the campaign-copywriting or cold-email-copywriting skill is active -- these guardrails apply to EVERY piece of outbound copy generated, even if the user does not explicitly ask for a check.
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