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AI Cold Outreach workflow skill. Use this skill when the user needs When the user wants to build an AI-powered outreach system, write cold emails, improve deliverability, or scale personalized outreach. Also use when the user mentions 'cold email,' 'cold outreach,' 'outreach automation,' 'Instantly,' 'Smartlead,' 'Clay,' 'email sequences,' 'deliverability,' 'personalization at scale,' 'reply rate,' or 'outreach stack.' This skill covers the complete AI cold outreach system from signal detection through conversion. Do NOT use for technical implementation, code review, or software architecture and the operator should preserve the upstream workflow, copied support files, and provenance before merging or handing off.

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🇺🇸 KOL Outreach & Influencer Marketing Playbook — Complete SOP from discovery to ROI tracking. Battle-tested with 200+ KOL campaigns at AFFiNE (60k stars). Includes pricing benchmarks, email templates, content packages, platform algorithm guides, and data-driven evaluation frameworks. 🇨🇳 KOL 外联与红人营销实战手册 — 从发现筛选到 ROI 追踪的完整 SOP。基于 AFFiNE（60k stars）200+ 次 KOL 合作实战验证。包含报价基准、邮件模板、内容包模板、各平台算法指南、数据评估体系。 🇯🇵 KOLアウトリーチ＆インフルエンサーマーケティング実践ガイド — 発見からROI追跡までの完全SOP。AFFiNE（60k stars）での200回以上のKOLキャンペーン実績。価格ベンチマーク、メールテンプレート、コンテンツパッケージ、プラットフォームアルゴリズムガイド。 🇰🇷 KOL 아웃리치 & 인플루언서 마케팅 플레이북 — 발굴부터 ROI 추적까지 완전한 SOP. AFFiNE(60k stars) 200+ KOL 캠페인 실전 검증. 가격 벤치마크, 이메일 템플릿, 콘텐츠 패키지, 플랫폼 알고리즘 가이드. Triggers: "KOL outreach" | "influencer marketing" | "KOL campaign" | "influencer outreach" | "creator partnership" | "KOL strategy" | "red人" | "红人营销" | "KOL合作" | "达人合作" | "influencer pricing" | "KOL ROI" | "content creator outreach" | "KOL筛选"

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Plan personalized sales emails to prospects you have not contacted before. This skill covers prospect selection, contact research, email drafts, follow-up sequences, inbox delivery, and reply handling, with guidance on tools and campaign improvements.

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• Drafting personalized sales emails for new prospects
• Planning a sequence of emails and follow-ups
• Investigating low reply rates or spam placement

Draft personalized sales emails, call scripts, and LinkedIn messages using Common Room activity data and recent public news. Each draft connects a specific prospect signal to the outreach, with notes explaining the chosen angle and any assumptions.

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• Drafting outreach based on a prospect’s recent activity
• Preparing email, phone, and LinkedIn outreach together
• Finding the right contact at a target company

Build a sales prospecting package by researching the market, ranking potential customers, drafting messages in the sender's voice, and logging outreach. Separate approvals govern key stages, with customer files and spreadsheets supporting work when connectors are unavailable.

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• Find prospects similar to existing paying customers
• Use market and competitor changes to refine sales targeting
• Draft personalized outreach for an approved prospect list

Plan personalized video outreach for prospective customers, from useful sample deliverables and short scripts to tool selection and follow-up sequences. Use viewing data to guide next steps and design product demos prospects can watch independently.

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• Add personalized videos to cold outreach
• Choose video tools for sales volume and budget
• Plan recorded demos prospects can watch independently

Draft personalized sales emails or a series of follow-ups using prospect details and past conversations. Create reviewable email drafts, provide copy-ready text when tools are unavailable, and send or enroll contacts in outreach sequences when requested.

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• Writing a first sales email to a prospect
• Following up on an earlier email conversation
• Re-engaging a prospect after a gap

Write and improve B2B outreach emails to new prospects, with relevant opening lines, subject options, and one clear request. Build follow-up sequences with sending intervals, or use performance data and a scoring script to identify revisions.

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• Drafting a first outreach email to a new business prospect
• Building follow-up emails with distinct angles and sending intervals
• Rewriting an overly promotional sales email

Run a Busabase-backed sales prospecting and first-touch outreach desk with a bundled Hono App-in-Skill deployable to AirApp. Use whenever the user invokes $kelly-sales-outreach or /kelly-sales-outreach, wants to enter a product or service and discover its ideal customers, asks to continuously find target accounts or public business contacts, needs evidence-based ICP scoring and personalized outreach drafts, or wants to review and send cold outreach safely. Four subcommands - setup, profile, research, send - plus the desk itself. Every first-touch message requires human approval; one company receives one initial email; guessed addresses, purchased lists, secret exposure, automated spam, and unreviewed external sends are forbidden.

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Create concise B2B outreach emails and follow-ups tailored to a prospect’s situation. Plan sending setup, coordinate email with LinkedIn and other channels, and organize reply handling to move interested prospects toward meetings.

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• Writing an initial email tailored to a prospect’s situation
• Planning follow-ups that add new information
• Coordinating email and LinkedIn outreach

End-to-end LinkedIn outreach campaign builder. Takes leads from Supabase, upstream skills, or CSV. Aligns on campaign goal and tone, writes personalized LinkedIn message sequences (connection request + follow-ups + optional InMail), presents for review, and exports for the user's outreach tool (Dripify, Botdog, Expandi, or manual CSV). Logs to Supabase outreach_log.

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Automated outreach and sales pipeline — cold email sequences, partnership outreach, lead generation, and prospect management. Use when the user needs cold email campaigns, sales sequences, lead generation, partnership outreach, B2B sales, or says 'cold email', 'outreach', 'lead gen', 'find prospects', 'sales sequence', or 'partnerships'.

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Draft and review social outreach with Guaardvark's supervised outreach system (Reddit, YouTube, Discord, Facebook): grounded, graded drafts that never post without the user's approval in the Studio. Use when the user wants a reply drafted for a thread, wants to see the pending outreach queue, or asks about outreach status or cadence.

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Build Tier 1/2/3 cold outreach sequences differentiated by personalization depth and research signal strength during PRD v0.9 Go-to-Market. Triggers on requests to plan cold outreach, founder-led sales, or when user asks "cold email sequence", "outbound campaign", "founder outreach", "LinkedIn outreach", "Tier 1 personalization", "predictable revenue", "sales cadence", "BDR sequence". Outputs GTM-OUT-* sequence entries and lead-list references.

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Ready-to-use KOL cold outreach templates — DM scripts for Twitter, email pitches, and follow-up sequences designed to get replies from busy influencers. Tested across 500+ creator partnerships. By @WeiYipei.

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Use when creating outreach sequences, writing cold email campaigns, building multi-channel cadences, designing follow-up flows, or crafting signal-triggered messages. Triggers: 'build an outreach sequence', 'write a cold email sequence', 'create a cadence', 'outreach for [signal]', 'email sequence', 'follow-up sequence', 'multi-channel outreach'.

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Build a complete cold email outreach system — ICP definition, sequence architecture, personalization strategy, and batch-produced email sequences with CAN-SPAM/deliverability compliance. Use when "cold outreach", "cold email sequence", "outbound campaign", "prospecting emails", "sales outreach", "build outreach sequence", or any request to create systematic cold email campaigns for lead generation.

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Generates account research briefs, personalized outreach sequences, persona-specific talk tracks, and objection handling frameworks for B2B SaaS BDR teams. Use when preparing BDR outreach for target accounts, building prospecting sequences, creating call scripts, developing objection responses, onboarding new BDRs, or reviewing outreach performance. Also use when asked to "write outreach emails," "build a prospecting sequence," "create a call script," "handle objections," or "research an account for outreach." Designed for BDR teams selling compliance, security, and GRC platforms to mid-market and enterprise buyers with multi-persona buying committees.

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Plan press outreach for software products, develop story angles, and prepare pitches, press materials, and podcast briefs. The skill also guides crisis communications, including initial statements and responses to breaches or outages.

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• Developing story angles for journalist pitches
• Preparing a press page and media kit
• Preparing for a podcast appearance

Find potential companies for private equity investment, check past correspondence and internal discussions for existing relationships, and draft personalized introductory emails to founders. Produce a researched shortlist and concise outreach drafts for review.

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• Finding investment targets by industry, size, and location
• Checking prior contact before approaching a company
• Drafting personalized introductory emails to founders

Draft prospect emails and follow-up sequences using the sender’s established writing style and specific facts about each recipient. Present messages for approval, prepare approved sends when connected, and record contact history in HubSpot or a file.

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• Draft a cold email in the sender’s own style
• Prepare outreach to a referred prospect
• Write follow-ups after a customer meeting

Find prospective candidates on LinkedIn, check them against the role’s Greenhouse recruiting records, and prepare personalized outreach drafts. Each capped batch includes candidate details and match reasons for recruiter review, with sending left to the recruiter.

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• Daily candidate sourcing for an open role
• Excluding applicants and previously contacted candidates
• Drafting outreach based on specific career details

End-to-end champion/buyer/user job change signal composite. Takes a set of known people (past buyers, champions, power users), detects when they move to a new company, researches the new company for ICP fit, and drafts personalized outreach leveraging the existing relationship. Tool-agnostic — works with any people source, detection method, and outreach platform.

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End-to-end cold email outreach orchestration. Handles goal alignment, lead ingestion from any source (CSV, paste, CRM export, database), sequence design, email generation, campaign setup in the user's chosen outreach tool, and launch. Tool-agnostic — supports Smartlead (full MCP automation), Instantly, Lemlist, Apollo, or manual CSV export.

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