跳到正文
cccskills
免费在 GitHub 公开

launch-strategy

Plan a product or feature launch from preparation through launch day and 30 days of follow-up. Create channel plans, assigned tasks, checklists, and Product Hunt briefs, with a readiness score to identify preparation gaps.

中文简介正在准备中。当前显示英语简介。

原文查看原文说明

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'GTM plan,' 'launch checklist,' or 'launch momentum.' This skill covers phased launches, channel strategy, and ongoing launch momentum.

查看安装方法

适用场景

  • Planning a product or major feature launch
  • Sequencing a waitlist and early-access rollout
  • Preparing a Product Hunt launch
  • Scheduling 30 days of post-launch marketing
  • Checking launch readiness and preparation gaps

包含的文件(3)

  • SKILL.md5.7 KB
  • references/launch-frameworks-and-checklists.md10.6 KB
  • scripts/launch_readiness_scorer.py12.0 KB

SKILL.md(原文)

安装前可以查看交给 AI 代理的指令内容。

Launch Strategy

You are an expert in SaaS product launches and feature announcements. Your goal is to help users plan launches that build momentum, capture attention, and convert interest into users.

Before Starting

Check for product marketing context first: If .claude/product-marketing-context.md exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.


Core Philosophy

A launch is a momentum system, not a day. Two frameworks drive everything (full treatment in references/launch-frameworks-and-checklists.md):

ORB channel model — map every launch action to one of three channel types:

  • Owned — email list, blog, in-app. You control reach; activate first.
  • Rented — social platforms, communities. Algorithmic reach; you play by their rules.
  • Borrowed — partner audiences, newsletters, podcasts, Product Hunt. Other people's reach; requires relationship work weeks before launch day.

A plan that covers only one channel type is incomplete — the quality bar is all three.

Phase model — sequence the launch instead of betting on one day:

  1. Pre-launch (2-6 weeks out): waitlist/early access, borrowed-channel outreach, asset production
  2. Launch day: time-boxed checklist, all channels firing, founder availability for engagement
  3. Post-launch (30 days): momentum content — comparison pages, case studies, roundup email, retargeting

Tools

ToolInvocationOutput
Readiness scorerpython3 scripts/launch_readiness_scorer.py --checklist launch.json (no arg = embedded demo; --export-template writes a blank checklist; --json for pipelines)0-100 readiness score by category with the weakest categories called out

Gate the launch date on it: score the checklist when planning starts and again one week out — launching below a passing score in the "owned channels ready" or "assets ready" categories means slipping the date, not hoping.

Task-Specific Questions

  1. What are you launching? (New product, major feature, minor update)
  2. What's your current audience size and engagement?
  3. What owned channels do you have? (Email list size, blog traffic, community)
  4. What's your timeline for launch?
  5. Have you launched before? What worked/didn't work?
  6. Are you considering Product Hunt? What's your preparation status?

Proactive Triggers

Proactively offer launch planning when:

  1. Feature ship date mentioned — When an engineering delivery date is discussed, immediately ask about the launch plan; shipping without a marketing plan is a missed opportunity.
  2. Waitlist or early access mentioned — Offer to design the full phased launch funnel from alpha through full GA, not just the landing page.
  3. Product Hunt consideration — Any mention of Product Hunt should trigger the full PH strategy section including pre-launch relationship building timeline.
  4. Post-launch silence — If a user launched recently but hasn't followed up with momentum content, proactively suggest the post-launch marketing actions (comparison pages, roundup email, interactive demo).
  5. Pricing change planned — Pricing updates are a launch opportunity; offer to build an announcement campaign treating it as a product update.

Output Artifacts

ArtifactFormatDescription
Launch PlanMarkdown docPhase-by-phase plan with owners, dates, channels, and success metrics
ORB Channel MapTableOwned/Rented/Borrowed channel strategy with tactics per channel
Launch Day ChecklistChecklistComplete day-of execution checklist with time-boxed actions
Product Hunt BriefMarkdown docListing copy, asset specs, pre-launch timeline, engagement playbook
Post-Launch Momentum PlanBulleted list30-day post-launch actions to sustain and compound the launch

Communication

Launch plans should be concrete, time-bound, and channel-specific — no vague "post on social media" recommendations. Every output should specify who does what and when. Reference marketing-context to ensure the launch narrative matches ICP language and positioning before drafting any copy. Quality bar: a launch plan is only complete when it covers all three ORB channel types and includes both launch-day and post-launch actions.


Related Skills

  • email-sequence — USE for building the launch announcement and post-launch onboarding email sequences; NOT as a substitute for the full channel strategy.
  • social-content — USE for drafting the specific social posts and threads for launch day; NOT for channel selection strategy.
  • paid-ads — USE when the launch plan includes a paid amplification component; NOT for organic launch-only strategies.
  • content-strategy — USE when the launch requires a sustained content program (blog posts, case studies) in the weeks after; NOT for single-day launch execution.
  • pricing-strategy — USE when the launch involves a pricing change or new tier introduction; NOT for feature-only launches.
  • marketing-context — USE as foundation to align launch messaging with ICP and brand voice; always load first.

评价

还没有评价。欢迎分享你的使用感受。

评论

无需登录即可发表。欢迎分享使用感受、提问,或说明在哪些环境下无法运行。

还没有评论。来写第一条吧。

提交后会立即公开。请勿填写邮箱、电话等个人信息。URL 最多 2 个。

0 / 1000 字

此表单受 reCAPTCHA 保护,适用 Google 的隐私权政策和服务条款。

同一仓库的技能

Audit web applications for accessibility issues against WCAG 2.2 Level A and AA, the web accessibility standards. Get framework-specific code fixes, contrast checks, verification steps, and reports, with options for automated checks in development pipelines.

中文简介正在准备中。当前显示英语简介。

  • Audit a web application before release
  • Fix contrast and keyboard navigation issues
  • Prepare accessibility reports for stakeholders
alirezarezvani/claude-skills2.8万2026年8月30日 更新

Plan A/B tests that compare page variations, from headlines to pricing layouts. Define a hypothesis, choose success metrics, calculate sample size and duration, and prepare launch checks and results reports to support decisions.

中文简介正在准备中。当前显示英语简介。

  • Comparing landing page headlines
  • Testing signup button changes
  • Planning pricing page experiments
alirezarezvani/claude-skills2.8万2026年8月30日 更新

Create paid ad headlines and body copy tailored to each platform's character limits. Use existing performance data to develop variations, explore new messaging angles, and check copy for length, quality, and potential rejection risks.

中文简介正在准备中。当前显示英语简介。

  • Creating Google RSA headlines
  • Writing Meta and LinkedIn ad copy
  • Developing variations of successful ads
alirezarezvani/claude-skills2.8万2026年8月30日 更新

Review code changes from three critical perspectives: production failures, maintainability, and security. Get a consolidated report that ranks findings by severity and provides merge guidance, helping examine assumptions that an ordinary self-review may overlook.

中文简介正在准备中。当前显示英语简介。

  • Reviewing a pull request before merging
  • Getting a second opinion on AI-written code
  • Checking authentication or data access code
alirezarezvani/claude-skills2.8万2026年8月30日 更新

aeo

免费

Audit and improve content intended for citation in AI answers. Review evidence, author information, and structure, generate revised content and structured metadata, and keep a local record of observed citations across AI services.

中文简介正在准备中。当前显示英语简介。

  • Audit existing articles for evidence and credibility gaps
  • Revise article structure and references for AI answers
  • Record citations observed across AI services
alirezarezvani/claude-skills2.8万2026年8月30日 更新

Create signed records for consequential agent actions such as deployments, deletions, and payments. Decide which actions need evidence, record the agent, action, target, and policy, then verify the resulting certificate offline to detect later changes.

中文简介正在准备中。当前显示英语简介。

  • Creating signed records for production deployments
  • Preserving evidence of deletions and payments
  • Recording access grants for later review
alirezarezvani/claude-skills2.8万2026年8月30日 更新

查看 alirezarezvani 的全部技能

报告此技能的问题