Keep customer records and sales deals current using emails, meetings, and call transcripts. Prepare activity summaries, follow-up drafts for quiet deals, cleanup proposals, and a next-step queue with owners and dates.
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Keeps the CRM current without the owner ever opening it. Creates and updates contacts and deals from email, calendar, and call transcripts; logs activity automatically; drafts follow-ups on deals that have gone quiet; and maintains a next-step queue so nothing sits unowned. Runs on demand or on a schedule, includes a hygiene sweep for duplicates and stale records, and builds a lightweight CRM in a spreadsheet for owners who don't have one. Use this whenever CRM data or pipeline hygiene comes up — including phrasings like "update my CRM," "log this call," "clean up HubSpot," "clean up Salesforce," "add this to the deal," "turn my meeting into a deal note," "which deals have gone quiet," "I hate data entry," or "my pipeline is out of date." Reach for it when the owner describes a call or meeting worth recording, even without naming the CRM.
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Stop doing data entry.
CRM and pipeline is a common growth ask from owners, and the specific request underneath it is almost always automatic logging: update the CRM from my meetings, log my calls, turn every sales call into a structured deal note. Owners do not want a better CRM interface. They want to stop opening one.
Four paths. Pick from the message and context.
If the owner says "update the CRM" with nothing referenced, ask which record. One question.
Which CRM. HubSpot, Monday.com, Salesforce, and Zoho CRM are peers (../../shared/crm-of-record.md); whichever is connected is the CRM of record, and with two connected the owner names one. The steps below name the HubSpot call first, then the Salesforce equivalent. Salesforce has no per-object tools: every step runs discover → describe → dispatch_readonly for reads and dispatch only for an approved write, with the object and field names in reference/salesforce-fields.md and the flow in ../../shared/connector-call-shapes.md.
Log path. Read the referenced email thread, calendar event, or call transcript. For a meeting with no event named, use the most recent completed one in the last 24 hours and confirm before writing.
Zoom transcripts are the highest-value input here. A recorded sales call contains the next step, the objection, the budget signal, and the timeline — all the fields the owner would otherwise type from memory three days later. Read reference/standing_mode.md for what to extract.
Zoom is read-only and scoped to meetings the owner hosted or attended — a call they were not on is not reachable, and that is correct rather than a gap. Its recordings list is also capped to a one-month range per call, so a standing sweep asks for one month at a time and walks back if more history is needed. Never widen the window and never report a range you did not actually pull.
RingEx Chat, when connected, adds what the team said — not what the customer said. Team Chat posts are where deal news actually lands first: someone writes "just got off with Dana, they want the bigger unit" in a channel and it never reaches the CRM. Read the channels the owner names, pull out the customer- and deal-relevant posts, and log those as activity with a link back to the post. The company directory resolves a name, email, or extension to a person, so a post can be attributed to whoever wrote it. What it is not: there are no call logs, no call metadata, and no transcripts here — never state that a call happened on the strength of a chat message about one. Log the post as the post, quoting it rather than paraphrasing, and let the owner decide whether it counts as a touch.
Standing path. Pull everything since the last run: sent and received mail with external contacts, completed calendar events, new call transcripts.
Follow-up path. Pull deals with no activity in 14+ days, or a close date in the past and still open.
Hygiene path. Pull the deal or the segment named, plus 14 days of surrounding activity. Walk reference/cleanup-checklist.md.
Check the portal is populated first. One count each of contacts and deals (HubSpot: search_crm_objects, limit 1. Salesforce: discover a SOQL query operation, describe it, then dispatch_readonly it with SELECT COUNT() FROM Contact, again with Lead WHERE IsConverted = false, and again with Opportunity — an org early in its life often holds its whole pipeline in unconverted leads. Before any resolution.) Zero across every count means an empty or brand-new portal. (The count decides, not HubSpot's onboarded flag from get_user_details — a portal with hundreds of contacts can still report onboarded: false.) Say so in one line, offer the built-in spreadsheet CRM — and on HubSpot only, its own setup as well (manage_onboarding, action SET_GOAL; no other CRM connector has an equivalent) — and stop before any deal lookup. Resolving a deal in an empty portal produces only the auto-create temptation in reference/gotchas.md.
Search contacts by email address. If one is missing, create it from the signature or the calendar invite — announce that before writing so a typo or duplicate gets caught.
Find the right deal in this order: an explicit match the owner named, the contact's only open deal, a fuzzy match across their open deals against the subject or meeting title, then ask. Never auto-create a deal.
Read reference/hubspot-fields.md or reference/salesforce-fields.md before writing anything. reference/gotchas.md covers the resolution failures that actually happen.
Log an email, call, or meeting activity with a concise summary — not the full thread or transcript. Timestamp it to the real event, not to now.
From a call transcript, also extract the structured fields worth having: the agreed next step and its date, any budget or timeline signal, the objection raised, and who else was named. That is what turns a logged call into a deal that is actually current.
Propose those field updates rather than writing them. Stage and amount are the owner's call, always.
Find them with search_crm_objects on deals: open pipeline stages only, filtered on the last-activity or last-modified date older than the quiet threshold, sorted oldest first. On Salesforce, the same query through the SOQL operation already described in Step 3, run with dispatch_readonly: Opportunity where IsClosed = false and LastActivityDate is older than the threshold or null, ordered by LastActivityDate ascending, nulls first — a null there is a deal nothing was ever logged against, which is the quietest kind. query_crm_data is not a natural-language tool: its one required parameter is sql, a HubSpot-dialect query (one object type, no JOINs), and any other input fails with a raw "Missing required field" error before a single draft — nothing in the error says which field. If you use it, call HubSpot's tool_guidance first as its description requires, confirm property names with search_properties, and pass something like SELECT hs_object_id, dealname, amount, hs_lastmodifieddate FROM DEAL WHERE hs_lastmodifieddate < '2026-08-01'. For this step search_crm_objects returns the same deals with their stage, amount, owner, and dates, with less to get wrong.
For deals that have gone quiet, draft the next touch rather than just flagging it. A flag creates work; a draft removes it.
Write in the owner's voice per the shared voice profile — if it has no profile yet, follow its "When there is no sample" instruction, ask for three emails the owner was happy with, and if they decline write plain and neutral and say the drafts are un-voiced. Never invent a personality. Ground every draft in what actually happened last — the last exchange, the last commitment, what was promised. Every draft waits for approval before sending.
Maintain the next-step queue: every open deal should have an owner, a next action, and a date. Deals with none are the ones that quietly die, and surfacing them is most of the value here.
On demand, or as part of a standing run. Walk reference/cleanup-checklist.md: duplicate contacts and companies, deals past their close date, missing required fields, contacts with no associated company, deals with no next step.
Show current and proposed side by side. Write only what is approved, item by item.
Say what was written, what is proposed, and what needs the owner. Keep it short and link the affected records.
For a standing run, lead with what needs them — not with a list of everything logged.
A large share of owners in this segment have no CRM at all, and telling them to get one is not an answer.
Build a lightweight CRM in a spreadsheet or Notion and maintain it the same way: contacts, deals, activity log, next-step queue. Read reference/lightweight_crm.md for the structure.
Trello, when connected, can carry the next-step queue as a board — a list per stage, a card per deal or follow-up with its date. It suits an owner who already lives in Trello and thinks in cards. Same gates as every CRM home: card creation is announced, nothing is deleted, and moves between lists are proposed, not silently made.
If they already run Monday.com, use it instead of building anything. It carries board items as CRM records with per-column updates, contact timelines that already hold emails, calls, meetings and notes, contact journeys, sequence enrolment, and activity insights — full read and write. For an owner living in Monday.com, that is a real CRM they already maintain, and it sits alongside Notion and Zoho as an alternate home for this skill rather than below them.
Every gate in this skill holds there unchanged: nothing deleted, no item created unprompted, stage and value proposed rather than written, and every write approved.
Confluence is not an option here. It has no structured-record tools — pages and search only — so it cannot substitute for Notion, Monday.com, or a spreadsheet as the CRM. Jira as a CRM is ruled out for the same reason.
It is genuinely useful and it does not lock them in — everything exports cleanly if they later adopt a CRM.
../../shared/untrusted-content.md).dispatch a read, and do not dispatch anything you did not describe first. On Salesforce the read tool is dispatch_readonly; dispatch is the write, and it runs as the signed-in user.query_crm_data. It takes a sql string only, and the "Missing required field" error does not say so; search_crm_objects with date and stage filters is the working path.Deliver the sweep report and next-step queue per the owner's stored output preference — never default to a markdown file. Check the ## Business context block's Output preference (shared style guide rule, ../../shared/artifact-style.md):
The CRM is current and the next-step queue has an owner and a date on every open deal. If quiet deals surfaced, the natural next step is "write this outreach" — outreach-composer turns each flag into a drafted touch. Also nearby: "leads are going cold" (speed-to-lead) to make sure new inbound never joins the quiet list, and "fill my funnel" (/grow-pipeline) when the pipeline itself is thin. Offer at most three, and skip any offer the owner already declined this session.
reference/standing_mode.md — scheduled sweeps, transcript extraction, the next-step queuereference/lightweight_crm.md — the spreadsheet CRM for owners without onereference/hubspot-fields.md — activity types, field names, association rulesreference/salesforce-fields.md — the same for Salesforce, through the Headless 360 four-tool flowreference/cleanup-checklist.md — what the hygiene sweep checks and the evidence each flag needsreference/gotchas.md — contact resolution, activity summaries, and cleanup failuresreference/examples/ — worked examples for email, call, and cleanup pathsThe connectors named in this skill are the tested paths, not a wall. If the owner wants this flow to use a tool that isn't connected or listed, offer build-connector — it checks the connector directory first and connects through Zapier otherwise, never hand-building against a raw API. Once the connection exists, the tool joins this skill like any other optional connector, under the same approval gates.
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Review a design or web page against WCAG 2.1 AA, an accessibility standard. Organize findings on contrast, keyboard access, forms, and screen reader behavior, with severity levels and practical recommendations for fixes.
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Build a single brief on an existing customer using available sales records, emails, documents, call notes, and internal chat. Understand the current situation, key contacts, recent discussions, and gaps that may need attention.
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Build or refresh a strategic customer account plan from sales records, emails, and meeting transcripts. Organize goals, stakeholders, growth opportunities, risks, and dated actions into a document, then sync approved highlights to the customer relationship management system.
中文简介正在准备中。当前显示英语简介。
Research prospective companies and contacts, check existing customer records, and assess fit against your ideal customer profile. Receive a sourced brief covering recent developments, likely priorities, outreach talking points, and a suggested next step.
中文简介正在准备中。当前显示英语简介。
Research sales accounts using Common Room data to summarize company details, buying signals, ownership, and key contacts. Answer specific questions directly or prepare a broader briefing with evidence-based next steps, clearly identifying missing information.
中文简介正在准备中。当前显示英语简介。
Score and group accounts by customer fit and engagement, such as recent contact and open sales opportunities. Identify where to focus sales effort, choose next actions, and spot promising accounts with neglected outreach or missing information.
中文简介正在准备中。当前显示英语简介。