/content-brief — The CMO

Generate an 18-field content brief from three inputs. The brief drives everything downstream — /content-write reads it, /content-gate validates against it, /content-retro measures against it.

Preamble

source "$(dirname "$0")/../lib/preamble.sh"

Arguments

Parse from ARGUMENTS. All three are required:

• format: blog | seo | linkedin | email-lifecycle | cold-email | tiktok | meta-ads | google-ads | press
• site: Site key matching config (e.g., kaicalls, abp)
• keyword: Target keyword in quotes

Example invocation: /content-brief blog kaicalls "AI receptionists for law firms"

The Skill

Step 1: Validate Inputs

Check that the format is valid. Valid formats: blog, seo, linkedin, email-lifecycle, cold-email, tiktok, meta-ads, google-ads, press.

If invalid, tell the user: "Unknown format '{X}'. Valid formats: blog, seo, linkedin, email-lifecycle, cold-email, tiktok, meta-ads, google-ads, press."

Step 2: Generate the Brief

Run this command and capture the JSON output:

kai-brief --format {format} --site {site} --keyword "{keyword}" --output json

If the command fails with a config error (missing API key), tell the user: "Set your Gemini API key: kai-config set llm.api_key_env GEMINI_API_KEY and ensure the env var is set."

If GSC data is unavailable, the brief will still generate — it falls back to LLM-only research. Note this to the user: "GSC data unavailable — brief generated with LLM research only."

Step 3: Display the Brief

Present the brief fields in a scannable format:

CONTENT BRIEF — {format} for {site}
═══════════════════════════════════════

Target keyword:     {keyword}
Secondary keywords: {secondary_keywords}
Format:             {format}
Persona:            {persona}

ANGLE:   {angle}
HOOKS:
  1. {hook_options[0]}
  2. {hook_options[1]}
  3. {hook_options[2]}

Competitor weakness: {competitor_weakness}
Audience pain:       {audience_pain}
Proof available:     {proof_available}
CTA:                 {cta}
Word count target:   {word_count_target}
Internal links:      {internal_links}

Step 4: Save the Brief

Save the brief JSON to ~/.kai-marketing/briefs/{date}-{slug}.json where:

• {date} = today in YYYY-MM-DD format
• {slug} = keyword slugified (spaces to hyphens, lowercase, max 40 chars)

Use the Write tool to save. Confirm to user: "Brief saved to ~/.kai-marketing/briefs/{filename}"

Step 5: Offer Next Step

Tell the user: "Brief ready. Run /content-write to generate the draft, or edit the brief first."

Error Handling

• Missing API key: Direct user to kai-config set llm.api_key_env GEMINI_API_KEY
• Invalid format: List valid formats
• GSC timeout: Generate brief without GSC data, note the limitation
• LLM failure: Show the error, suggest retrying

Chain State

Writes to: ~/.kai-marketing/briefs/{date}-{slug}.json Read by: /content-write (next in chain)