Build and refine web UI—component structure, responsive layout, design tokens, state, and accessibility. Use for feature UI work beyond WCAG checks alone.
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End-to-end UI implementation: structure, styling, responsive behavior, state, and accessibility. Extends frontend-ui-accessibility with architecture and design-system discipline.
frontend-ui-accessibility)frontend-ui-accessibility)| Area | Check |
|---|---|
| Components | Single responsibility; reusable primitives |
| Responsive | Works at 320px and desktop; touch targets adequate |
| Loading/empty/error | All three states designed |
| Performance | Avoid unnecessary re-renders; lazy-load heavy assets |
| A11y | Focus order, ARIA only when needed, form labels |
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"Implement and select ad bidding strategies from manual CPC to automated target-CPA and target-ROAS. Use this skill when the user needs to choose a bidding strategy, set up automated bidding, or optimize bid parameters — even if they say 'what bidding strategy should I use', 'target CPA setup', or 'smart bidding configuration'.".
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"Optimize advertising budget allocation across campaigns using marginal returns analysis. Use this skill when the user needs to distribute budget across multiple campaigns, optimize spend pacing, or maximize overall ROAS under budget constraints — even if they say 'how to split my ad budget', 'campaign budget optimization', or 'diminishing returns on ad spend'.".
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"Build CTR prediction models for estimating ad click-through rates from features. Use this skill when the user needs to predict click probability, build an ad ranking model, or evaluate ad creative performance — even if they say 'predict click rate', 'ad relevance scoring', or 'which ad will get more clicks'.".
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"Implement Generalized Second Price auction for ad slot allocation and pricing. Use this skill when the user needs to understand search ad auctions, compute ad positions and costs-per-click, or analyze bidding dynamics — even if they say 'how does Google Ads auction work', 'ad rank calculation', or 'second price auction for ads'.".
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"Implement VCG mechanism for incentive-compatible ad slot allocation with truthful bidding. Use this skill when the user needs to design a truthful auction mechanism, compute externality-based payments, or understand why platforms may prefer GSP over VCG — even if they say 'truthful auction design', 'VCG payments', or 'incentive-compatible mechanism'.".
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"Explain blockchain fundamentals including distributed ledger architecture, consensus mechanisms, and block structure. Use this skill when the user needs to understand blockchain concepts, evaluate whether blockchain fits a use case, or design a blockchain-based solution — even if they say 'how does blockchain work', 'do I need blockchain', or 'distributed ledger'.".
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