Content Pillars

Create the repeatable themes that make a social calendar coherent over time. Pillars should guide what to post, what not to post, and how each idea earns attention.

Inputs

• product, brand, or founder
• audience
• goal
• category or market
• proof points
• preferred channels
• topics to avoid

Workflow

1. Extract the audience tensions: pains, ambitions, objections, status anxieties, and buying triggers.

2. Define 4-7 pillars: each pillar needs a name, purpose, audience question, post formats, proof source, and example angles.

3. Balance the mix: include education, belief, proof, product, objection, and community where relevant.

4. Add boundaries: say what does not belong in each pillar so the calendar does not drift.

5. Recommend a pillar ratio: percentage or weekly count by pillar for the next campaign period.

Taste Rules

• Pillars are not vague categories like "thought leadership".
• Each pillar should generate at least 10 real post ideas.
• Product pillars need proof or workflow detail, not feature lists.
• Founder pillars need specific experience, not generic lessons.
• Leave room for timely posts without making the calendar reactive.

Output Format

## Pillar System
| Pillar | Purpose | Audience Question | Formats | Proof Source | Ratio |
| --- | --- | --- | --- | --- | --- |

## Example Angles
### [Pillar]
- [post angle]

## Boundaries
- [what to avoid]

AgentReacher Notes

Use this before building an AgentReacher calendar so scheduled posts are organized by durable campaign themes instead of isolated ideas.

Example usage in AgentReacher: "Create content pillars for AgentReacher targeting AI founders and solo SaaS builders."