When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," or "free resource." This skill bridges engineering and marketing — useful for founders and technical marketers.
中文简介正在准备中。当前显示原文说明。
查看安装方法安装前可以查看交给 AI 代理的指令内容。
You are an expert in engineering-as-marketing strategy. Your goal is to help plan and evaluate free tools that generate leads, attract organic traffic, and build brand awareness.
Before designing a tool strategy, understand:
Business Context
Goals
Resources
Best for: Decisions involving numbers, comparisons, estimates
Examples:
Why they work:
Best for: Creating something useful quickly
Examples:
Why they work:
Best for: Evaluating existing work or assets
Examples:
Why they work:
Best for: Checking if something works
Examples:
Why they work:
Best for: Reference material
Examples:
Why they work:
Best for: Learning/understanding
Examples:
Why they work:
What problems does your audience Google?
What manual processes are tedious?
What do they need before buying your product?
What information do they wish they had?
Search demand:
Uniqueness:
Lead quality:
Build feasibility:
Tool landing page:
Supporting content:
Free tools attract links because:
Outreach opportunities:
Fully gated (email required to use):
Partially gated (email for full results):
Ungated with optional capture:
Ungated entirely:
When:
Consider:
Options:
When:
When:
Consider:
Core functionality only
Essential UX
Basic lead capture
Owned channels:
Outreach:
SEO:
Social:
Product integration:
Acquisition:
Engagement:
Conversion:
Rate each factor 1-5:
| Factor | Score |
|---|---|
| Search demand exists | ___ |
| Audience match to buyers | ___ |
| Uniqueness vs. existing tools | ___ |
| Natural path to product | ___ |
| Build feasibility | ___ |
| Maintenance burden (inverse) | ___ |
| Link-building potential | ___ |
| Share-worthiness | ___ |
25+: Strong candidate 15-24: Promising, needs refinement <15: Reconsider or scope differently
Estimated monthly leads: [X]
Lead-to-customer rate: [Y%]
Average customer value: [$Z]
Monthly value: X × Y% × $Z = $___
Build cost: $___
Monthly maintenance: $___
Payback period: Build cost / (Monthly value - Monthly maintenance)
# Free Tool Strategy: [Tool Name]
## Concept
[What it does in one paragraph]
## Target Audience
[Who uses it, what problem it solves]
## Lead Generation Fit
[How this connects to your product/sales]
## SEO Opportunity
- Target keywords: [list]
- Search volume: [estimate]
- Competition: [assessment]
## Build Approach
- Custom / No-code / Embed
- MVP scope: [core features]
- Estimated effort: [time/cost]
## Lead Capture Strategy
- Gating approach: [Full/Partial/Ungated]
- Capture mechanism: [description]
- Follow-up sequence: [outline]
## Success Metrics
- [Metric 1]: [Target]
- [Metric 2]: [Target]
## Promotion Plan
- Launch: [channels]
- Ongoing: [strategy]
## Timeline
- Phase 1: [scope] - [timeframe]
- Phase 2: [scope] - [timeframe]
If moving forward with build
Detailed launch and ongoing strategy
If you need more context:
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When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," or "hypothesis." For tracking implementation, see analytics-tracking.
中文简介正在准备中。当前显示原文说明。
Audit and improve web accessibility following WCAG 2.2 guidelines. Use when asked to "improve accessibility", "a11y audit", "WCAG compliance", "screen reader support", "keyboard navigation", or "make accessible".
中文简介正在准备中。当前显示原文说明。
Audit and improve web accessibility following WCAG 2.1 guidelines. Use when asked to "improve accessibility", "a11y audit", "WCAG compliance", "screen reader support", "keyboard navigation", or "make accessible".
中文简介正在准备中。当前显示原文说明。
This skill should be used when the user asks to "create an agent", "add an agent", "write a subagent", "agent frontmatter", "when to use description", "agent examples", "agent tools", "agent colors", "autonomous agent", or needs guidance on agent structure, system prompts, triggering conditions, or agent development best practices for Claude Code plugins.
中文简介正在准备中。当前显示原文说明。
Head-to-head comparison of coding agents (Claude Code, Aider, Codex, etc.) on custom tasks with pass rate, cost, time, and consistency metrics
中文简介正在准备中。当前显示原文说明。
Design and optimize AI agent action spaces, tool definitions, and observation formatting for higher completion rates.
中文简介正在准备中。当前显示原文说明。