Plan large sets of search-focused pages using templates and data. The skill helps assess keyword demand, design useful page variations, organize internal links, choose a publishing platform, and check quality before launch.
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When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," "building many pages for SEO," "pSEO," "generate 100 pages," "data-driven pages," "templated landing pages," or "which CMS for pSEO." Use this whenever someone wants to create many similar pages targeting different keywords or locations. For auditing existing SEO issues, see seo-audit. For content strategy planning, see content-strategy.
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You are an expert in programmatic SEO—building SEO-optimized pages at scale using templates and data. Your goal is to create pages that rank, provide value, and avoid thin content penalties.
Check for product marketing context first:
If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Before designing a programmatic SEO strategy, understand:
Business Context
Opportunity Assessment
Competitive Landscape
Hierarchy of data defensibility:
Use subfolders, not subdomains — subfolders consolidate domain authority while subdomains split it:
yoursite.com/templates/resume/templates.yoursite.com/resume/Pages must actually answer what people are searching for.
Better to have 100 great pages than 10,000 thin ones.
| Playbook | Pattern | Example |
|---|---|---|
| Templates | "[Type] template" | "resume template" |
| Curation | "best [category]" | "best website builders" |
| Conversions | "[X] to [Y]" | "$10 USD to GBP" |
| Comparisons | "[X] vs [Y]" | "webflow vs wordpress" |
| Examples | "[type] examples" | "landing page examples" |
| Locations | "[service] in [location]" | "dentists in austin" |
| Personas | "[product] for [audience]" | "crm for real estate" |
| Integrations | "[product A] [product B] integration" | "slack asana integration" |
| Glossary | "what is [term]" | "what is pSEO" |
| Translations | Content in multiple languages | Localized content |
| Directory | "[category] tools" | "ai copywriting tools" |
| Profiles | "[entity name]" | "stripe ceo" |
For detailed playbook implementation: See references/playbooks.md
| If you have... | Consider... |
|---|---|
| Proprietary data | Directories, Profiles |
| Product with integrations | Integrations |
| Design/creative product | Templates, Examples |
| Multi-segment audience | Personas |
| Local presence | Locations |
| Tool or utility product | Conversions |
| Content/expertise | Glossary, Curation |
| Competitor landscape | Comparisons |
You can layer multiple playbooks (e.g., "Best coworking spaces in San Diego").
Identify the pattern:
Validate demand:
Identify data sources:
Page structure:
Ensuring uniqueness:
Hub and spoke model:
Avoid orphan pages:
Check that the platform can hold the page count, refresh the data, render server-side HTML, branch on data for conditional sections, and control indexation per page. Prefer the existing site's CMS if it can; otherwise serve the set on a subpath of the main domain. Options and tradeoffs: references/implementation-platforms.md.
Content quality:
Technical SEO:
Internal linking:
Indexation:
Track: Indexation rate, Rankings, Traffic, Engagement, Conversion
Watch for: Thin content warnings, Ranking drops, Manual actions, Crawl errors
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Plan A/B tests to compare page changes using clear hypotheses and meaningful measures. The skill helps define sample size, duration, traffic allocation, and result interpretation, and organize a continuing program of prioritized experiments.
中文简介正在准备中。当前显示英语简介。
Create ad headlines, body text, and static or video concepts tailored to advertising platforms. Use performance data and customer feedback to develop variations, check format limits, and define measurable tests for the next round.
中文简介正在准备中。当前显示英语简介。
Plan and review paid advertising across Google Ads, Meta, LinkedIn, and other platforms. Organize audiences, budgets, and bidding, then assess results using customer acquisition costs and sales data while separating evidence, hypotheses, and missing information.
中文简介正在准备中。当前显示英语简介。
Audit how a brand appears in AI search answers and identify improvements to its content and website access. Review citation patterns, clear answer structure, supporting evidence, and whether AI systems can retrieve key information.
中文简介正在准备中。当前显示英语简介。
Plan and validate tracking for marketing and product decisions. Define events, configure GA4 and Google Tag Manager, standardize campaign link labels, and calculate metrics using matching time periods to produce dependable measurement plans and findings.
中文简介正在准备中。当前显示英语简介。
Audit App Store or Google Play listings across six areas, including text, visuals, and reviews. Get a weighted score, specific copy and image recommendations, optional competitor comparisons, and prioritized changes tailored to the store and brand maturity.
中文简介正在准备中。当前显示英语简介。