When the user wants to design, optimize, or audit hero sections (above-the-fold main visual area). Also use when the user mentions "hero," "hero section," "hero area," "above the fold," "above the fold content," "landing hero," "main banner," "banner section," "first fold," "hero section design," "hero conversion," "split layout hero," "centered hero," or "hero alignment." For homepage, use homepage-generator.
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Guides hero section design for conversion and first impressions. The hero is where users spend ~80% of initial viewing time; first impressions form in milliseconds.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for value proposition, audience, and Section 12 (Visual Identity).
Identify:
Hero is a Spotlight layout—single focus, primary element with secondary around it. Choose layout by content balance and conversion goal.
| Layout | Structure | Best for |
|---|---|---|
| Split (50/50) | Text left, visual right (or vice versa); equal weight | Product, SaaS; clear value + demo |
| Split (75/25) | Text dominant; smaller image column | Copy-heavy; trust-first |
| Split (25/75 "Signpost") | Small image beside primary content | Minimal visual; emphasis on headline |
| Centered | Text + CTA centered; visual full-width or stacked | Brand, landing; single CTA |
| Full-width image | Image background; overlay text | Emotional; lifestyle, brand |
Responsive: Split layouts stack vertically on mobile (text above image); centered maintains center. Mobile-first; ensure CTA above fold on small screens.
| Axis | Options | Use |
|---|---|---|
| Horizontal | Left, center, right | Left align for text-heavy; center for minimal |
| Vertical | Top, center, bottom | Center for full-viewport hero; top for short hero |
The hero must answer three questions within 3 seconds: What is this? Why should I care? What should I do next? ~80% of users never scroll beyond the hero; make an immediate impact.
<h1>; include primary keyword| Requirement | Practice |
|---|---|
| Contrast | Text over images: >=4.5:1; use overlay if needed |
| Touch targets | CTA >=44x44px |
| Keyboard | CTA keyboard-accessible; visible focus indicator |
| Screen readers | Proper heading order; image alt text; aria-label for icon-only buttons |
| Reduced motion | Respect prefers-reduced-motion for animations |
| Interaction | CTA has cursor-pointer; hover uses color/opacity (not scale) to avoid layout shift |
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When the user wants to create, optimize, or audit 404 error pages. Also use when the user mentions "404 page," "404 error," "error page," "page not found," "broken link page," "404 design," "custom 404," "404 redirect," "404 page UX," or "404 recovery." For sitewide page planning, use website-structure.
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When the user wants to create, optimize, or audit About page content. Also use when the user mentions "about page," "about us," "company story," "our team," "about section," "company overview," "brand story," "team page," or "who we are." For sitewide page planning, use website-structure.
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When the user wants to plan, implement, or optimize affiliate marketing strategy. Also use when the user mentions "affiliate marketing," "affiliate program strategy," "CPS model," "affiliate recruitment," "commission structure," "affiliate partners," "affiliate network," "affiliate tracking," "affiliate commission," or "partner marketing." For affiliate page, use affiliate-page-generator.
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When the user wants to create, optimize, or audit affiliate program page content. Also use when the user mentions "affiliate program," "affiliate page," "partner program," "referral program page," "affiliate landing," "partner landing," "commission page," or "affiliate signup." For affiliate program strategy, use affiliate-marketing.
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When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to track AI traffic." For AI SEO strategy, use generative-engine-optimization.
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When the user wants to create, optimize, or audit alternatives or comparison content (page or blog article). Also use when the user mentions "alternatives page," "alternatives listicle," "X alternatives," "competitor comparison," "vs page," "compare page," "best alternatives to X," "switch from X," "competitor brand traffic," "brand keyword ads," or "intercept competitor search." For competitor research, use competitor-research.
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