When the user wants to create, optimize, or audit campaign landing pages for paid ads, email, or other traffic. Also use when the user mentions "landing page," "PPC landing page," "SEM landing page," "conversion page," "campaign page," "lead capture page," "landing page optimization," "LP conversion," "single-page funnel," or "squeeze page." Not for the main site homepage; use homepage-generator.
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Guides campaign landing page structure, conversion flow, and optimization. Primary use: Paid ads (PPC/SEM) — landing pages are typically built to receive paid traffic; ad-to-page alignment is critical for conversion. See paid-ads-strategy for when to use paid ads and ad-to-page alignment principles. Also applies to affiliate signup, product launch, lead capture, webinar registration, and other single-goal conversion pages. Scale: When building many landing pages (city-specific, product-specific, integration-specific), use programmatic-seo (template + data) and template-page-generator for template design. Differs from homepage (multi-purpose) and product pages (catalog).
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
When LP receives paid traffic: ad promise on page immediately; mobile-first (CTA above fold, fast load); minimal form (fewer fields); trust above fold. See paid-ads-strategy for full ad-to-page alignment and Quality Score.
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, audience, and value proposition.
Identify:
| Step | Purpose | Elements |
|---|---|---|
| 1. Stop the scroll | Capture attention in ~2.6 seconds | Headline, subheadline, hero image or video |
| 2. Earn trust | Social proof before the ask | Logos, testimonials, ratings, customer count |
| 3. Explain value | Benefits, features, use cases | Clear copy; who it's for, what it does |
| 4. Remove doubt | Objection handling | FAQ, guarantees, comparison |
| 5. Make the ask | Single primary CTA | One clear action; repeat at logical points |
Every element should serve one of these five functions. Pages with multiple competing offers get ~266% fewer leads.
[Who it's for] + [Specific outcome] + [Time/qualifier]
When you need many landing pages (e.g., city-specific, product-specific, integration-specific), use programmatic-seo: one template + data = hundreds or thousands of LPs. Apply landing page structure (5-step flow, CTA, trust) to the template; see template-page-generator for template design. Example: "[Product] for [City]" LPs with local data; "[App A] + [App B]" integration signup pages.
| Type | Use | CTA Destination |
|---|---|---|
| Click-through | Warm audience before sending to offer; best for SaaS, subscriptions | pricing-page, products-page, signup |
| Lead capture | Collect email for nurture; forms 5 fields or fewer (longer forms cause ~81% abandonment) | newsletter-signup, contact-page |
| Product-focused | Deep-dive features and benefits; product launch | products-page, features-page |
| Comparison | X vs Y; competitor brand keyword ads; commercial intent | alternatives-page, features-page, pricing-page |
| Use cases / Solutions | For integrated products hard to split into tools | features-page, services-page |
| Free tools | Standalone utilities; lead gen; same ICP; excerpt from product | tools-page-generator; tool page as LP when gated |
| Bridge/bonus | Extra incentive to purchase through your link | pricing-page, products-page |
| Webinar/event | Event registration; collect signups before live | resources-page (webinar as resource) |
Pull content from (step 2–4):
CTA sends to:
Internal linking:
Before shipping a landing page, verify:
| Category | Check |
|---|---|
| Visual | No emojis as icons (use SVG); icons from consistent set (Heroicons/Lucide); hover states don't cause layout shift |
| Interaction | All clickable elements have cursor-pointer; hover provides clear feedback; transitions 150–300ms |
| Accessibility | Images have alt text; form inputs have labels; color not sole indicator; prefers-reduced-motion respected |
| Layout | No horizontal scroll on mobile; content not hidden behind fixed nav; responsive at 375px, 768px, 1024px |
| Performance | Load time under 2.5s; LCP optimized; images use WebP/lazy loading where appropriate |
| Images | See image-optimization for alt, format, responsive, lazy loading |
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When the user wants to create, optimize, or audit 404 error pages. Also use when the user mentions "404 page," "404 error," "error page," "page not found," "broken link page," "404 design," "custom 404," "404 redirect," "404 page UX," or "404 recovery." For sitewide page planning, use website-structure.
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When the user wants to create, optimize, or audit About page content. Also use when the user mentions "about page," "about us," "company story," "our team," "about section," "company overview," "brand story," "team page," or "who we are." For sitewide page planning, use website-structure.
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When the user wants to plan, implement, or optimize affiliate marketing strategy. Also use when the user mentions "affiliate marketing," "affiliate program strategy," "CPS model," "affiliate recruitment," "commission structure," "affiliate partners," "affiliate network," "affiliate tracking," "affiliate commission," or "partner marketing." For affiliate page, use affiliate-page-generator.
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When the user wants to create, optimize, or audit affiliate program page content. Also use when the user mentions "affiliate program," "affiliate page," "partner program," "referral program page," "affiliate landing," "partner landing," "commission page," or "affiliate signup." For affiliate program strategy, use affiliate-marketing.
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When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to track AI traffic." For AI SEO strategy, use generative-engine-optimization.
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When the user wants to create, optimize, or audit alternatives or comparison content (page or blog article). Also use when the user mentions "alternatives page," "alternatives listicle," "X alternatives," "competitor comparison," "vs page," "compare page," "best alternatives to X," "switch from X," "competitor brand traffic," "brand keyword ads," or "intercept competitor search." For competitor research, use competitor-research.
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