When the user wants to create, optimize, or audit free tools pages. Also use when the user mentions "free tools," "tools page," "toolkit," "free [X] tool," "free [X] calculator," "free [X] checker," "lead magnet tool," "programmatic tools," or "tools hub." For content strategy, use content-strategy.
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Guides free tools pages that drive traffic and lead generation for the main product. Tools are free, standalone utilities — not the primary monetization. They serve the same ICP as the paid product, are often extracted mini-features from the full product (low dev effort), and typically scale via programmatic SEO. Distinct from features (paid capabilities) and resources (content hub).
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, ICP, and conversion goals.
Identify:
| Dimension | Tools | Features |
|---|---|---|
| Monetization | Free; not primary revenue | Paid product capabilities |
| Purpose | Lead gen, traffic, trust | Conversion, evaluation |
| Content | Standalone utility; excerpt from product | Full product capability list |
| Scale | Many tools; programmatic keywords | Fewer, curated |
| Format | Often SPA; toolkit hub | Benefit-led grid/list |
| User intent | "I need to do X now" (task) | "What can this product do?" (evaluation) |
| Section | Purpose |
|---|---|
| Headline | Task-focused; "Free [X] Checker" or "Calculate [Y] in Seconds" |
| Tool UI | Input → process → output; minimal friction |
| Instructions | 1–3 steps; "Enter URL → Click Analyze → Get Results" |
| Tool description | What it does, who it's for; SEO content |
| FAQ | Tool-specific: "What is [X]?", "How is [Y] calculated?" |
| CTA | "Get full access" / "Try [Product] free" — link to main product |
| Related tools | Internal links to other tools in toolkit |
| Section | Purpose |
|---|---|
| Headline | "Free [Category] Tools" or "Free Tools to [Outcome]" |
| Category tabs/sections | e.g., SEO Tools, AI Writing Tools, Local SEO (Semrush pattern) |
| Tool cards | Name, one-line benefit, CTA to tool page |
| How to use | Short ordered procedure (often 3 steps for hubs); e.g. Choose tool → Enter info → Get results. Section H2 per howto-section-generator—prefer outcome/tool-led (“How to use these tools”) or “In N steps …” only when N matches the visible steps |
| CTA | "Access 50+ tools with free account" |
| Social proof | Logos, "Trusted by X brands" |
| Type | Examples | Programmatic potential |
|---|---|---|
| Calculators | ROI, LTV, loan, salary, carbon footprint | "[X] calculator" keywords |
| Checkers | SEO, backlink, plagiarism, grammar, keyword rank | "[X] checker" keywords |
| Converters | Unit, currency, file format, encoding | "[X] to [Y] converter" |
| Generators | Sitemap, meta tags, FAQ schema, titles | "[X] generator" keywords |
| Analyzers | Content, readability, sentiment | "[X] analyzer" keywords |
| Pattern | Example |
|---|---|
| Hub | /tools, /free-tools |
| Category | /free-tools/seo, /tools/calculators |
| Per tool | /free-tools/seo-checker, /tools/roi-calculator |
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When the user wants to create, optimize, or audit 404 error pages. Also use when the user mentions "404 page," "404 error," "error page," "page not found," "broken link page," "404 design," "custom 404," "404 redirect," "404 page UX," or "404 recovery." For sitewide page planning, use website-structure.
中文简介正在准备中。当前显示原文说明。
When the user wants to create, optimize, or audit About page content. Also use when the user mentions "about page," "about us," "company story," "our team," "about section," "company overview," "brand story," "team page," or "who we are." For sitewide page planning, use website-structure.
中文简介正在准备中。当前显示原文说明。
When the user wants to plan, implement, or optimize affiliate marketing strategy. Also use when the user mentions "affiliate marketing," "affiliate program strategy," "CPS model," "affiliate recruitment," "commission structure," "affiliate partners," "affiliate network," "affiliate tracking," "affiliate commission," or "partner marketing." For affiliate page, use affiliate-page-generator.
中文简介正在准备中。当前显示原文说明。
When the user wants to create, optimize, or audit affiliate program page content. Also use when the user mentions "affiliate program," "affiliate page," "partner program," "referral program page," "affiliate landing," "partner landing," "commission page," or "affiliate signup." For affiliate program strategy, use affiliate-marketing.
中文简介正在准备中。当前显示原文说明。
When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to track AI traffic." For AI SEO strategy, use generative-engine-optimization.
中文简介正在准备中。当前显示原文说明。
When the user wants to create, optimize, or audit alternatives or comparison content (page or blog article). Also use when the user mentions "alternatives page," "alternatives listicle," "X alternatives," "competitor comparison," "vs page," "compare page," "best alternatives to X," "switch from X," "competitor brand traffic," "brand keyword ads," or "intercept competitor search." For competitor research, use competitor-research.
中文简介正在准备中。当前显示原文说明。