Apply a named behavioral science framework to any task — persuasion, nudge design, habit formation, conversion, influence, negotiation, cognitive bias, choice architecture, decision framing. The framework backbone every other Maxim skill loops into for psychological validation.
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Office: CEO (influence/negotiation agents) + CMO (persuasion agents) | Lead: behavioral-designer Sub-skills: 8 | Frameworks: Fogg Behavior Model, COM-B, EAST, Hook Model, Cialdini's 6 Principles, Elaboration Likelihood Model, Nudge Theory
The behavioral science backbone of Maxim -- every other skill proactively loops here for psychological validation of outputs. This domain applies behavioral economics, cognitive bias application, decision architecture, and ethical persuasion frameworks to every task that touches human motivation, decision-making, or behavior change. All persuasion outputs are gated by documents/governance/ETHICAL_GUIDELINES.md to prohibit dark patterns and manipulation.
| Task Signal | Routes To | SKILL.md Path |
|---|---|---|
| behavior change, friction reduction, motivation mapping | behavioral-designer | behavioral-designer/SKILL.md |
| conversion rate, funnel psychology, CRO | conversion-optimizer | conversion-optimizer/SKILL.md |
| choice architecture, cognitive bias mitigation, System 1/2 | decision-architect | decision-architect/SKILL.md |
| habit loop, cue-routine-reward, engagement loop | habit-formation-coach | habit-formation-coach/SKILL.md |
| strategic influence, coalition building, stakeholder mapping | influence-strategist | influence-strategist/SKILL.md |
| BATNA, principled negotiation, deal structuring | negotiation-specialist | negotiation-specialist/SKILL.md |
| default options, opt-in/opt-out, choice environment | nudge-architect | nudge-architect/SKILL.md |
| persuasive copy, social proof, scarcity, sales messaging | persuasion-specialist | persuasion-specialist/SKILL.md |
This domain activates when:
/mxm-behaviorethics_required: true on ALL 8 agents -- no dark patterns, no manipulation bypassing informed consentCopyright (c) 2026 iSystematic Inc. Maxim product. BSL 1.1.
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AI video and image prompt engineering — video generation, image generation, product video, social media video, cinematic direction, animation, Seedance, Higgsfield, GPT-Image-2. Applies 15 Maxim-authored cinematic styles and the atomic prompt schema.
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Founder and CEO automation — morning standup, overnight cycle, burn rate, runway, pipeline review, investor and fundraising prep, executive summary, daily digest. Operates on the .mxm-executive-summary context.
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Tear down a company on request — "do a teardown of", "break down this company", "analyze this competitor's business". Fixed-template output: business model, how they make money, positioning, and where they are exposed.
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Track what a competitor actually shipped — "watch this competitor", "track what they ship", "what changed at". Compares against the last snapshot and reports only real moves: launches, pricing changes, positioning shifts.
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Regulatory review across 14 frameworks — compliance review, privacy impact assessment, regulatory gap analysis, data subject rights, consent mechanisms, audit trail, AI ethics review, data flow mapping. Covers GDPR, PIPEDA, HIPAA, PCI-DSS, SOC2, UAE-PDPL, EU AI Act and more.
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Write long-form and channel content — articles, blog posts, documentation, newsletters, whitepapers, books, copywriting. The CMO office's primary execution skill for anything written.
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