Copywriting

Overview

Use this skill to create marketing copy that is specific to the product, audience, offer, and channel. Apply direct-response frameworks only where they sharpen the message; do not let the framework become visible scaffolding.

Workflow

1. Gather the minimum viable context:
   • Product, audience, pain point, desired action, channel, constraints, and tone.
   • Existing positioning, proof points, objections, and differentiators when available.
2. Choose the best structure for the job:
   • AIDA for attention-to-action sequences.
   • PAS for pain-aware audiences.
   • BAB for transformation-focused copy.
   • Clear feature-benefit-proof structure for product launches.
3. Draft copy with concrete claims, specific benefits, and a clear CTA.
4. Provide multiple variants when the channel rewards testing, such as ads, subject lines, hero copy, or CTAs.
5. If editing existing content, preserve accurate claims and improve clarity, specificity, urgency, and fit to the audience.
6. Flag missing proof, risky claims, or places where product context is too thin.

Output Patterns

• Landing pages: headline, subhead, primary CTA, proof bullets, objection handling.
• Email campaigns: subject line, preview text, body, CTA, sequence logic.
• Ads: channel-compliant headline and description variants.
• Product launches: announcement copy, benefit explanation, audience-specific angles.

Example Prompts

• Write the hero section copy for our new AI note-taking app. Target audience: busy knowledge workers. Key benefit: your notes organize themselves. Tone: confident, not hype-y.
• Write a 3-email launch sequence for our new pricing plan. Email 1: announcement, Email 2: feature deep-dive, Email 3: last chance. CTA is upgrading from free to pro.
• Write 5 variations of Google ad headlines and descriptions for our project management tool targeting startup founders. Max 30 characters per headline.