Morning Standup

The daily team standup. Run this at 9 AM every morning. It orchestrates all 6 verticals of Plasho's AI team, collects their reports, and presents a unified standup summary.

This playbook replaces the need for manually triggering each vertical separately.

Prerequisites

• agency.config.json fully populated (run /agency-setup first)
• CRM initialized with all vertical tabs (run /crm-setup first)
• All 5 agent definitions installed: sales-team-lead, social-media-lead, content-lead, seo-lead, creative-lead
• Agent memory directories initialized for all verticals

Composites & Capabilities Used

1. signal-to-lead composite -- find and score new leads (via sales vertical)
2. lead-enrichment-pipeline composite -- research, find contacts, validate (via sales vertical)
3. outreach-draft-pipeline composite -- generate personalized outreach (via sales vertical)
4. social-content-writer capability -- generate social posts (via social media vertical)
5. social-engagement-responder capability -- process engagement (via social media vertical)
6. social-calendar composite -- manage content calendar (via social media vertical)
7. social-creative-brief capability -- generate creative briefs (via creative vertical)
8. blog-researcher capability -- research content topics (via content vertical)
9. content-brief composite -- create content briefs (via content vertical)
10. long-form-writer capability -- draft content pieces (via content vertical)
11. content-repurposer composite -- repurpose content (via content vertical)
12. programmatic-seo composite -- scale content (via content vertical)
13. seo-auditor composite -- site SEO audits (via SEO vertical)
14. technical-seo-audit capability -- technical health checks (via SEO vertical)
15. keyword-miner composite -- keyword research (via SEO vertical)
16. backlink-miner capability -- backlink analysis (via SEO vertical)
17. content-seo-optimizer capability -- on-page optimization (via SEO vertical)
18. schema-generator capability -- structured data (via SEO vertical)
19. video-production-brief capability -- video briefs (via creative vertical)
20. ad-creative-brief capability -- ad creative briefs (via creative vertical)
21. brand-voice capability -- brand consistency (via creative vertical)

Phase 0: Overnight Briefing

Before spawning any vertical agents, compile a quick executive summary by reading the CRM:

OVERNIGHT BRIEFING -- [Date]
---
- New inbound leads: [count]
- Email responses received: [count]
- Social mentions/signals: [count]
- Urgent items: [list or "none"]
- Tool credit status: Apollo [X%], ZeroBounce [X%]

Read CRM tabs for overnight changes:

• "Outreach CRM" for new responses
• "Inbound Leads" for new inbound
• "Social Media" for overnight engagement
• "Dashboard" for yesterday's summary

Phase 1: Sales Standup

Spawn sales-team-lead agent. This internally coordinates:

• inbound-lead-generator -- find new qualified leads
• plasho-lead-generator -- research and enrich leads
• plasho-sales-outreach -- draft and queue outreach

Expected report format:

SALES STANDUP
  Yesterday: [leads generated], [demos booked], [follow-ups sent]
  Today: [lead target], [follow-ups due], [calls scheduled]
  Blockers: [any issues]

Phase 2: Social Media Standup

Spawn social-media-lead agent. It executes:

• Generate today's posts (LinkedIn, Instagram, Twitter)
• Process overnight engagement and replies
• Detect and flag lead signals from social interactions
• Update the social content calendar

Expected report format:

SOCIAL MEDIA STANDUP
  Yesterday: [posts published], [engagement metrics], [lead signals]
  Today: [posts scheduled by platform]
  Blockers: [any issues]

Phase 3: Content Standup

Spawn content-lead agent. It executes:

• Check content calendar and pipeline status
• Research trending topics in the Shopify/D2C space
• Draft the next content piece (blog post, case study, or pillar page)
• Update the editorial pipeline

Expected report format:

CONTENT STANDUP
  Yesterday: [published/drafted/researched]
  Today: [drafting target + keyword]
  Blockers: [any issues]

Phase 4: SEO Standup

Spawn seo-lead agent. It executes:

• Monitor keyword rankings and flag changes
• Check indexation status and technical health
• Audit one prospect site (sales tool)
• Optimize one existing page for SEO

Expected report format:

SEO STANDUP
  Yesterday: [keywords tracked], [prospect audited], [pages optimized]
  Today: [audit target], [optimization target]
  Blockers: [any issues]

Phase 5: Creative Standup

Spawn creative-lead agent. It executes:

• Generate creative briefs for today's social posts
• Plan upcoming video content
• Review brand consistency across recent outputs

Expected report format:

CREATIVE STANDUP
  Yesterday: [briefs completed], [assets delivered]
  Today: [briefs to generate by type]
  Blockers: [any issues]

Phase 6: Strategy Check

Conditional execution based on day of week:

• Monday: Run weekly-report playbook (full pipeline review with metrics and forecast)
• 1st Monday of month: Also run strategic-review playbook
• Other days: Skip, just note: "Next weekly report: [next Monday date]"

Phase 7: Combined Standup Report

Compile all vertical reports into a unified standup:

MORNING STANDUP -- [Date]
================================

SALES (lead: sales-team-lead)
  Yesterday: [summary]
  Today: [plan]
  Blockers: [any]

SOCIAL MEDIA (lead: social-media-lead)
  Yesterday: [summary]
  Today: [plan]
  Blockers: [any]

CONTENT (lead: content-lead)
  Yesterday: [summary]
  Today: [plan]
  Blockers: [any]

SEO (lead: seo-lead)
  Yesterday: [summary]
  Today: [plan]
  Blockers: [any]

CREATIVE (lead: creative-lead)
  Yesterday: [summary]
  Today: [plan]
  Blockers: [any]

STRATEGY
  [Weekly/monthly status or next review date]
================================

Cross-vertical synergies:
- [Coordination needs between verticals]

Approve all? [Y] or adjust specific verticals?

Phase 8: CRM Dashboard Logging

Log each vertical's summary to the "Dashboard" CRM tab via webhook:

• One row per vertical, all with today's date
• Include: Date, Vertical, Yesterday Summary, Today Plan, Blockers, Key Metrics

Automation

This playbook is designed to be triggered daily at 9 AM. Options:

1. Cron: Automatic 9 AM trigger via standup-orchestrator agent
2. Manual: Run /morning-standup in Claude Code
3. Interactive: Say "Morning standup" to Claude Code

Key Design Decisions

• Parallel execution: All 5 verticals spawn concurrently for speed
• Fail-safe: If any vertical fails, others continue; failures are reported
• Approval gate: Combined report is presented before any external actions execute
• Strategy is conditional: Weekly/monthly reviews only on relevant days
• Cross-vertical coordination: The orchestrator identifies synergy opportunities

Example Usage

Trigger phrases:

• "Morning standup"
• "Run the standup"
• "Run /morning-standup"
• "Team standup"
• "9 AM standup"
• "Daily standup"