Ultralytics Branding

Apply these rules to every Ultralytics-branded deliverable. Source of truth: https://www.ultralytics.com/brand

Colors

Primary palette:

Name	Hex	Use
Dark Blue	#111F68	Primary brand color, headings, dark logo, dark backgrounds
Bright Blue	#042AFF	Accents, links, CTAs, highlights
Neon Yellow	#E1FF25	High-energy accent, callouts on dark
Neon Pink	#FF64DA	Secondary accent, sparingly
Light Grey	#F3F3F3	Light backgrounds, cards
White	#FFFFFF	Backgrounds, text on dark

Secondary palette (supporting accents only, never dominant): Aqua Blue #00FFFF, Light Blue #ACF9FF, Neon Green #76FFD6, Grey #CCCCCC, Dark Grey #9E9E9E.

Rules:

• Default scheme: white or Light Grey background, Dark Blue text, Bright Blue accents. Dark scheme: Dark Blue background, white text, Neon Yellow or Aqua accents.
• Neon colors are accents, not fills for large areas or body text.
• Keep text and logos at a 3.5:1 contrast ratio minimum against their background.

Bounding box palette (detection or annotation visuals, one color per class, labels in Arial): Bright Blue #042AFF, Vivid Sky Blue #0BDBEB, Bleached Silk #F3F3F3, Robin Egg Blue #00DFB7, Pure Midnight #111F68, Candy Pink #FF6FDD, Sunburnt Cyclops #FF444F, Electric Lime #CCED00, Malachite #00F344, Electric Purple #BD00FF, Blue Bolt #00B4FF, Deep Magenta #DD00BA, Aqua #00FFFF, Yellow-Green #26C000, Medium Spring Green #01FFB3, Blue-Violet #7D24FF, Philippine Violet #7B0068, Electric Pink #FF1B6C, Smashed Pumpkin #FC6D2F, Spring Bud #A2FF0B.

Typography

• Official typeface: Archivo (Google Fonts, free). Fallback stack: Archivo, Helvetica, Arial, sans-serif. In PPTX/DOCX where Archivo is unavailable, use Arial.
• Headings: Archivo Bold, tight scale from 72px hero down, 116% line-height.
• Body: Archivo Regular at 24px (large), 18px (medium), 16px (regular), 14px (small).
• Never use serif or decorative fonts. Bounding box labels use Arial.

Logo

• Assets: logo pack at https://cdn.ul.run/f/4bf3c9729ff9eb1affc29e2dcab72bfc.zip, more on the brand page (Ultralytics, YOLO, YOLOv5, YOLOv8, YOLO11, YOLO26, YOLO Vision, Platform logotypes and logomarks).
• Dark Blue logo on light backgrounds, white logo on dark backgrounds.
• Keep clear space around the logo, never stretch, recolor, rotate, add effects, or redraw it.
• Co-branding: Ultralytics logo first and largest, separate partner logos with a simple dividing line, official assets only.

Naming

• First mention: "Ultralytics YOLO26", after that "YOLO26".
• YOLO is always all caps, no space before the version: YOLO26, never YOLO 26 or Yolo26.
• Lowercase "v" only in YOLOv5 and YOLOv8. Newer models drop the "v": YOLO11, YOLO26, never YOLOv26.
• Never shorten, restyle, or alter product names.
• Non-partners describe usage as "leveraged Ultralytics solutions", never "partnered with" or "collaborated with" without an actual agreement.

Tone of Voice

Knowledgeable, approachable, confident, energetic. Brand claim: "Simpler. Smarter. Further."

• Positive and straightforward, conversational except in technical content.
• Lighthearted with personality, grounded, never boastful.
• American English, inclusive language, no all caps, no excessive punctuation.

Social Media

Post structure: intro sentence ending with one emoji, then body details, then CTA with a ➡️ arrow and shortened link.

• One emoji after the intro sentence only, never mid-sentence or replacing words.
• Concise copy, clear CTA, branded hashtags: #Ultralytics, #YOLO11, #YOLO26, #VisionAI.
• No off-topic memes, no posting during breaking news.

Per-Format Defaults

• Slides (PPTX, Canva, PDF): title slides Dark Blue background with white Archivo Bold and a neon accent, content slides white with Dark Blue headings, Bright Blue for links and highlights, generous whitespace, logo small in a corner.
• Documents (DOCX, PDF): white background, Dark Blue headings, black or Dark Blue body, Bright Blue links, Archivo or Arial.
• Marketing email HTML: table-based layout, web-safe fallback stack, Dark Blue header band with white logo, Bright Blue CTA button with white text, Light Grey section dividers, 600px max width.
• Web and social visuals: pick one scheme (light or dark) per asset, one neon accent max, banner sizes 1920x960 for platform headers.