CraftedWell brand guidelines for presentations and documents. Use this skill whenever creating or styling documents (docx, pdf) or presentations (pptx) for CraftedWell. Apply warm, artisanal aesthetic with chocolate/caramel color palette, Georgia headings, and Arial body text.
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Apply CraftedWell's warm, artisanal brand to documents and presentations.
Colors:
#3D2314#5A2C10#8B4A24#C07F43, Soft Gold #D4A45A#FDF8F3, White #FFFFFF#E5D5C5Typography:
Logos: See assets/ — use logo-primary.png on light backgrounds, logo-reversed.png on Dark Chocolate backgrounds only.
For complete specifications, read references/brand-guide.md.
Use with the docx skill. Apply these styles:
// CraftedWell document styles for docx-js
const BRAND = {
colors: {
darkChocolate: "3D2314",
chocolate: "5A2C10",
cocoa: "8B4A24",
caramel: "C07F43",
cream: "FDF8F3",
border: "E5D5C5"
}
};
// Heading styles
paragraphStyles: [
{ id: "Heading1", name: "Heading 1", basedOn: "Normal", next: "Normal", quickFormat: true,
run: { size: 36, bold: true, font: "Georgia", color: BRAND.colors.chocolate },
paragraph: { spacing: { before: 240, after: 120 }, outlineLevel: 0 } },
{ id: "Heading2", name: "Heading 2", basedOn: "Normal", next: "Normal", quickFormat: true,
run: { size: 28, bold: true, font: "Georgia", color: BRAND.colors.cocoa },
paragraph: { spacing: { before: 200, after: 100 }, outlineLevel: 1 } },
{ id: "Heading3", name: "Heading 3", basedOn: "Normal", next: "Normal", quickFormat: true,
run: { size: 24, bold: true, font: "Arial", color: BRAND.colors.darkChocolate },
paragraph: { spacing: { before: 160, after: 80 }, outlineLevel: 2 } }
]
// Default body style
default: { document: { run: { font: "Arial", size: 22, color: BRAND.colors.darkChocolate } } }
// Table header
shading: { fill: BRAND.colors.chocolate, type: ShadingType.CLEAR }
// with white text: color: "FFFFFF"
// Table body rows: alternate White and Cream
shading: { fill: BRAND.colors.cream, type: ShadingType.CLEAR }
Page setup: Letter size (12240 × 15840 DXA), 1" margins (1440 DXA), 1.15 line spacing.
Use with the pptx skill and html2pptx workflow. Apply these CSS variables:
/* CraftedWell brand variables for html2pptx */
:root {
/* Primary palette */
--dark-chocolate: #3D2314;
--chocolate: #5A2C10;
--cocoa: #8B4A24;
--caramel: #C07F43;
--soft-gold: #D4A45A;
--cream: #FDF8F3;
--border: #E5D5C5;
/* Semantic */
--forest: #5A7A4A;
--terracotta: #B85C38;
--slate: #6B6B6B;
/* Typography */
--font-display: Georgia, serif;
--font-body: Arial, sans-serif;
/* Text colors */
--text-primary: var(--dark-chocolate);
--text-heading: var(--chocolate);
--text-secondary: var(--cocoa);
/* Backgrounds */
--bg-primary: #FFFFFF;
--bg-secondary: var(--cream);
--bg-dark: var(--dark-chocolate);
}
/* Base styles */
body { font-family: var(--font-body); color: var(--text-primary); background: var(--bg-primary); }
h1, h2, h3 { font-family: var(--font-display); color: var(--text-heading); font-weight: bold; }
/* Slide titles: 32-44pt Georgia Bold in Chocolate */
.slide-title { font-size: 36px; font-family: var(--font-display); color: var(--chocolate); font-weight: bold; }
/* Section divider: Dark Chocolate background, white text */
.section-divider { background: var(--bg-dark); color: white; }
/* Accent bar: 8px Chocolate bar on left of content slides */
.accent-bar { width: 8px; background: var(--chocolate); }
/* Cards: Cream background, 6-8px rounded corners */
.card { background: var(--cream); border-radius: 6px; }
/* Quote slides: Cream background, Caramel quote mark */
.quote-mark { color: var(--caramel); font-size: 72px; font-family: var(--font-display); }
.quote-text { font-family: var(--font-display); font-style: italic; color: var(--text-primary); }
| Slide Type | Background | Key Styling |
|---|---|---|
| Title | White | Centered title (Georgia Bold 44pt), horizontal logo at bottom |
| Section | Dark Chocolate (#3D2314) | White text, centered |
| Content | White | 8px Chocolate accent bar left, title top-left |
| Quote | Cream | Large Caramel quote mark, italic Georgia text |
| Closing | Dark Chocolate | "Thank You" white, reversed logo |
Use brand colors in order: Chocolate, Cocoa, Caramel, Soft Gold, Dark Chocolate. For positive/negative: Forest (#5A7A4A) / Terracotta (#B85C38).
| Part | Style |
|---|---|
| Header | Chocolate (#5A2C10) background, white bold Arial text |
| Body | Alternating White / Cream (#FDF8F3) rows |
| Borders | 1pt #E5D5C5, horizontal only |
| Alignment | Text left, numbers right |
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