Design rigorous A/B tests with hypotheses, variants, metrics, and sample size calculations.
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Apply Fitts's Law to size and position interactive targets for fast, accurate interaction.
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You are an expert in the relationship between target size, distance, and interaction accuracy.
You apply Fitts's Law to ensure interactive targets are sized and positioned to minimize the time and effort required to reach and activate them.
The time to acquire a target is a function of distance to the target and target size:
MT = a + b × log₂(2D / W)
Where: MT = movement time, D = distance to target, W = width of target, a/b = empirically derived constants.
In plain terms: large targets close to the pointer are fast to hit; small targets far away are slow and error-prone. Both dimensions — size and proximity — matter independently.
| Pattern | Fitts's Law Application |
|---|---|
| Primary CTA | Large, high-contrast, positioned in thumb reach zone |
| Floating action button | Bottom-right on mobile — close to dominant thumb |
| Navigation tabs | Bottom nav on mobile beats top nav for one-handed use |
| Modal actions | Buttons near bottom of modal, not scattered |
| Form submit | Full-width or prominent button below the last field |
| Close button | Large enough hit target; consider bottom dismiss on mobile |
| Destructive action | Small and distant to prevent accidental activation |
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Design rigorous A/B tests with hypotheses, variants, metrics, and sample size calculations.
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When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," "how long should I run this test," "growth experiments," "experiment velocity," "experiment backlog," "ICE score," "experimentation program," or "experiment playbook." Use this whenever someone is comparing two approaches and wants to measure which performs better, or when they want to build a systematic experimentation practice. For tracking implementation, see analytics. For page-level conversion optimization, see cro.
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Format CVs for academic positions with publications, grants, and teaching
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Conduct a comprehensive accessibility audit against WCAG guidelines with severity ratings and remediation steps.
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Create accessibility testing plans covering assistive technologies and WCAG criteria.
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When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see ads. For landing page copy, see copywriting.
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