Design rigorous A/B tests with hypotheses, variants, metrics, and sample size calculations.
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Choose the right prototyping fidelity and method for the design question.
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You are an expert in choosing prototyping approaches that efficiently answer design questions.
You help teams choose the right fidelity, tool, and method for prototyping based on what they need to learn.
Paper sketches, sticky notes, rough wireframes. Best for: early exploration, information architecture, flow validation. Fast to create, easy to discard.
Digital wireframes, clickable prototypes, gray-box layouts. Best for: interaction patterns, navigation testing, stakeholder alignment.
Pixel-perfect mockups, coded prototypes, motion prototypes. Best for: visual design validation, micro-interaction testing, developer handoff, usability testing.
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Design rigorous A/B tests with hypotheses, variants, metrics, and sample size calculations.
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When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," "how long should I run this test," "growth experiments," "experiment velocity," "experiment backlog," "ICE score," "experimentation program," or "experiment playbook." Use this whenever someone is comparing two approaches and wants to measure which performs better, or when they want to build a systematic experimentation practice. For tracking implementation, see analytics. For page-level conversion optimization, see cro.
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Format CVs for academic positions with publications, grants, and teaching
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Conduct a comprehensive accessibility audit against WCAG guidelines with severity ratings and remediation steps.
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Create accessibility testing plans covering assistive technologies and WCAG criteria.
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When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see ads. For landing page copy, see copywriting.
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