Design rigorous A/B tests with hypotheses, variants, metrics, and sample size calculations.
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Optimize resumes for Applicant Tracking Systems, check ATS compatibility, and analyze keyword match
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Use this skill when the user wants to:
Also use when the user provides a resume file and mentions they're applying to jobs.
75% of resumes are rejected by Applicant Tracking Systems before a human ever sees them. Companies use ATS to:
Common reasons resumes fail ATS:
Use standard, recognizable headers:
John Smith
email@example.com | (555) 123-4567 | LinkedIn: linkedin.com/in/johnsmith
San Francisco, CA
NOT in header/footer, and avoid:
Identify three types of keywords:
Hard Skills (Technical)
Soft Skills
Industry Terms
For each keyword in job description:
Match Score = (Keywords Matched / Total Required Keywords) × 100
Example:
Job has 20 required keywords
Your resume has 15 of them
Match Score = 75%
Target: 80%+ for strong match
Priority 1: Professional Summary (Top of Resume)
Priority 2: Skills Section
Priority 3: Experience Bullets
Keyword Density Guidelines:
When analyzing a resume, provide this structured report:
# ATS COMPATIBILITY REPORT
## Overall Score: [X]/100
### File Format Check ✅/❌
- Format: [DOCX/PDF]
- Text extraction: [Success/Failed]
- File size: [X KB/MB]
### Formatting Issues
✅ No tables or columns detected
❌ Contact info in header (move to body)
⚠️ Two different font sizes in skills section
### Keyword Analysis
JOB REQUIREMENTS vs YOUR RESUME:
**Critical Keywords (Must Have):**
✅ Project Management - Found 3x
✅ Agile/Scrum - Found 2x
❌ Stakeholder Management - MISSING (mentioned 5x in JD)
❌ Budget Management - MISSING (mentioned 3x in JD)
**Important Keywords:**
✅ Cross-functional teams - Found 1x
⚠️ "Risk management" - You have "risk mitigation" (close but not exact match)
✅ Process improvement - Found 2x
**Match Score: 65%**
Target: 80%+ recommended
### Recommended Changes
**1. Add Missing Keywords:**
In Professional Summary, change:
"Experienced project manager with proven track record..."
To:
"Experienced project manager with proven track record in stakeholder management and budget oversight..."
In Experience section, add bullet:
"Managed stakeholder communication across 3 departments and executive leadership team"
"Directed budget management for $2.5M project portfolio"
**2. Fix Formatting:**
- Move contact information from header to body of resume
- Make all skill section items same font size (currently 10pt and 11pt mixed)
**3. Strengthen Existing Keywords:**
Change "risk mitigation" to "risk management" for exact match
### Estimated New Match Score: 85%
❌ PROBLEM:
[Two-column layout with graphics]
[Skill bars and proficiency charts]
[Text in colored boxes]
✅ SOLUTION:
- Single column layout
- Text-only skills list
- Simple bullet points
❌ PROBLEM:
"My Journey" (instead of Experience)
"What I Bring to the Table" (instead of Skills)
"Academic Pursuits" (instead of Education)
✅ SOLUTION:
Use standard headers ATS recognizes
❌ PROBLEM:
Job requires: "Python, SQL, Data Visualization"
Resume says: "Programming, databases, making charts"
✅ SOLUTION:
Use exact terminology from job description
❌ PROBLEM:
Skills: Python, Python programming, Python developer, Python expert, Python specialist, Advanced Python...
✅ SOLUTION:
Skills: Python, SQL, JavaScript, React, Node.js
(Then incorporate naturally in bullets)
When helping user optimize for ATS:
After optimization, the resume should:
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Design rigorous A/B tests with hypotheses, variants, metrics, and sample size calculations.
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When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," "how long should I run this test," "growth experiments," "experiment velocity," "experiment backlog," "ICE score," "experimentation program," or "experiment playbook." Use this whenever someone is comparing two approaches and wants to measure which performs better, or when they want to build a systematic experimentation practice. For tracking implementation, see analytics. For page-level conversion optimization, see cro.
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Format CVs for academic positions with publications, grants, and teaching
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Conduct a comprehensive accessibility audit against WCAG guidelines with severity ratings and remediation steps.
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Create accessibility testing plans covering assistive technologies and WCAG criteria.
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When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see ads. For landing page copy, see copywriting.
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