Compare current and previous Google and Meta campaign data to investigate rising cost per acquisition, the cost of each conversion. Receive contributing factors ranked by impact, affected campaigns or audiences, and prioritized fixes.
中文简介正在准备中。当前显示英语简介。
When your CPA spikes, Claude breaks down exactly what caused it. It looks across your campaign data and isolates the contributing factors — audience fatigue, bid landscape shifts, creative decay, landing page conversion drops, budget distribution changes, or new competitor activity. Platform: Google and Meta.
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When your CPA spikes, Claude breaks down exactly what caused it. It looks across your campaign data and isolates the contributing factors — audience fatigue, bid landscape shifts, creative decay, landing page conversion drops, budget distribution changes, or new competitor activity.
Feed Claude your campaign data for the current period vs the previous period. It compares metrics at every level — campaign, ad set, ad, keyword, audience, placement — and identifies where the variance is coming from. Results are ranked by impact so you know what to fix first.
CPA went from $42 to $67 overnight. Claude identifies that 73% of the increase came from one ad set where frequency hit 4.2 and CTR dropped 31%. Another 18% came from a search campaign where a broad match keyword started matching irrelevant queries. The remaining 9% was a landing page with slower load time after a site update.
This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:
https://connector.get-ryze.ai/mcpclaude mcp add ryze --transport http https://connector.get-ryze.ai/mcpSetup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp
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Analyze A/B test results to assess whether observed differences are likely due to chance. Check test duration and sample size, compare audience segments, distinguish statistical findings from practical value, and generate hypotheses for follow-up tests.
中文简介正在准备中。当前显示英语简介。
Plan and analyze A/B tests for Google and Meta advertising. Estimate required traffic and duration, track results, and assess whether observed differences are statistically significant, meaning unlikely to be explained by chance alone.
中文简介正在准备中。当前显示英语简介。
Review Google and Meta campaign structures against goals, budgets, and conversion data. Identify excessive segmentation, overlapping targeting, and fragmented budgets, then get consolidation recommendations, an explained account structure, and a migration plan.
中文简介正在准备中。当前显示英语简介。
Analyze successful Google and Meta ads to find useful patterns in headlines, body text, and calls to action. Generate new copy variants that preserve those patterns, with platform formatting, test priorities, and suggested pairings for comparison.
中文简介正在准备中。当前显示英语简介。
Review Google Ads extensions, the extra links and details shown with ads, across campaigns. Find missing coverage, weak performance, and outdated information, then get replacement copy based on successful ads and landing pages, plus rollout priorities.
中文简介正在准备中。当前显示英语简介。
Analyze spending, revenue, and conversions across advertising channels to recommend budget shifts. Compare overall efficiency with the revenue gained from additional spending, identify saturation, and produce a gradual reallocation plan with monitoring priorities.
中文简介正在准备中。当前显示英语简介。