Audit Google Ads exports or pasted campaign data to find wasted spend, missing negative keywords, account structure problems, and bidding issues. Receive a health score, specific fixes, and a prioritized action plan with confidence levels.
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Comprehensive Google Ads account health analysis detecting wasted spend, search term leaks, negative keyword gaps, bid strategy issues, and Quality Score problems. Use when analyzing campaign data, pasting Google Ads exports, reviewing account performance, or requesting a full diagnostic of advertising spend efficiency. Platform: Google.
实测评分 未实测
查看安装方法安装前可以查看交给 AI 代理的指令内容。
Perform systematic account analysis to identify optimization opportunities and wasted spend.
| Metric | Target | Red Flag |
|---|---|---|
| Non-brand QS | ≥7 | <5 |
| Brand QS | 10 | <8 |
| CTR | ≥1.5% | <1% |
| Conversion Rate | ≥8% | <3% |
| Search Impression Share | >80% (priority) | <50% |
## Google Ads Audit Summary
**Account Health Score**: [X/100]
**Analysis Period**: [Date Range]
**Total Spend Analyzed**: $[Amount]
### 🔴 Critical Issues (Immediate Action)
1. [Issue] - Est. Wasted Spend: $[X]/month
- Action: [Specific fix]
### 🟡 Optimization Opportunities
1. [Opportunity] - Potential Impact: [X]%
- Action: [Specific fix]
### 🟢 What's Working Well
- [Positive finding]
### Priority Action Plan
| Priority | Action | Impact | Effort | Est. Savings |
|----------|--------|--------|--------|--------------|
| 1 | | High | Low | |
### Confidence Level: [HIGH/MEDIUM/LOW]
[Reasoning for confidence assessment]
Input: "Here's my campaign data: Brand campaign $5K/month, 3.2% CTR, QS 9. Non-brand: $15K/month, 0.8% CTR, QS 4, 500 search terms with 0 conversions spending $3K"
Output:
## Google Ads Audit Summary
**Account Health Score**: 45/100
**Total Spend Analyzed**: $20,000/month
### 🔴 Critical Issues
1. **Non-brand Quality Score critically low (4)** - Est. Wasted Spend: $4,500/month
- Action: Improve ad relevance, tighten keyword-ad group themes, review landing pages
2. **Search term waste ($3K on zero-conversion terms)** - Est. Wasted Spend: $3,000/month
- Action: Add negative keywords, pause low-performing exact matches
### Priority Action Plan
| Priority | Action | Impact | Effort | Est. Savings |
|----------|--------|--------|--------|--------------|
| 1 | Add negative keywords for 0-conv terms | High | Low | $3,000/mo |
| 2 | Restructure ad groups (SKAG/STAG) | High | High | $2,000/mo |
### Confidence Level: HIGH
Complete data provided for key metrics.
This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:
https://connector.get-ryze.ai/mcpclaude mcp add ryze --transport http https://connector.get-ryze.ai/mcpSetup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp
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Analyze A/B test results to assess whether observed differences are likely due to chance. Check test duration and sample size, compare audience segments, distinguish statistical findings from practical value, and generate hypotheses for follow-up tests.
中文简介正在准备中。当前显示英语简介。
Plan and analyze A/B tests for Google and Meta advertising. Estimate required traffic and duration, track results, and assess whether observed differences are statistically significant, meaning unlikely to be explained by chance alone.
中文简介正在准备中。当前显示英语简介。
Review Google and Meta campaign structures against goals, budgets, and conversion data. Identify excessive segmentation, overlapping targeting, and fragmented budgets, then get consolidation recommendations, an explained account structure, and a migration plan.
中文简介正在准备中。当前显示英语简介。
Analyze successful Google and Meta ads to find useful patterns in headlines, body text, and calls to action. Generate new copy variants that preserve those patterns, with platform formatting, test priorities, and suggested pairings for comparison.
中文简介正在准备中。当前显示英语简介。
Review Google Ads extensions, the extra links and details shown with ads, across campaigns. Find missing coverage, weak performance, and outdated information, then get replacement copy based on successful ads and landing pages, plus rollout priorities.
中文简介正在准备中。当前显示英语简介。
Analyze spending, revenue, and conversions across advertising channels to recommend budget shifts. Compare overall efficiency with the revenue gained from additional spending, identify saturation, and produce a gradual reallocation plan with monitoring priorities.
中文简介正在准备中。当前显示英语简介。