跳到正文
cccskills
免费在 GitHub 公开

landing-page-audit

Review landing pages alongside Google and Meta ads to identify mismatched promises, unclear calls to action, and burdensome forms. Get specific recommendations for headlines, offers, and the content visitors see before scrolling.

中文简介正在准备中。当前显示英语简介。

原文查看原文说明

Reviews your landing pages against the ads driving traffic to them. Checks for message match between ad copy and page content, CTA clarity, above-the-fold alignment, form friction, and flags any disconnects between what the ad promises and what the page delivers. Platform: Google and Meta.

实测评分 未实测

查看安装方法

适用场景

  • Investigating falling conversion rates with stable ad metrics
  • Reviewing landing pages before a campaign launch
  • Developing hypotheses for landing page A/B tests
  • Auditing landing pages across active campaigns

包含的文件(1)

  • SKILL.md2.7 KB

SKILL.md(原文)

安装前可以查看交给 AI 代理的指令内容。

10/ Landing Page Audit — Google + Meta

What it does

Reviews your landing pages against the ads driving traffic to them. Checks for message match between ad copy and page content, CTA clarity, above-the-fold alignment, form friction, and flags any disconnects between what the ad promises and what the page delivers.

How it works

Claude takes your ad copy and landing page content side by side. It evaluates whether the headline on the page matches the hook in the ad, whether the offer is consistent, whether the CTA is visible and clear, and whether the page structure follows conversion best practices for your specific campaign objective (lead gen, ecommerce, SaaS trial, etc).

Practical example

Your Google Search ad promises "Free 14-day trial, no credit card required" but the landing page headline says "Start your journey with [Product]" and the CTA says "Get Started" with no mention of the free trial until below the fold. Claude flags the message mismatch, the vague headline, and the buried offer. It also notes that the form asks for company size and phone number — two fields known to increase drop-off for top-of-funnel offers.

What you get back

  • Message match score between each ad and its landing page
  • Specific disconnects flagged with recommendations to fix
  • Form friction analysis — which fields are likely causing drop-off
  • Above-the-fold assessment for mobile and desktop
  • CTA clarity rating with suggested improvements
  • Comparison against your other landing pages that convert better

When to use it

  • When CVR drops but ad metrics (CTR, CPC) stay stable — the problem is usually the page
  • Before launching new campaigns to catch issues before spend starts
  • Quarterly landing page reviews across all active campaigns
  • When A/B testing landing pages and you need hypotheses for what to change

Data access (Ryze MCP)

This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:

  • claude.ai / Claude Desktop: Settings → Connectors → Add custom connector → https://connector.get-ryze.ai/mcp
  • Claude Code: claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp
  • Cursor: Settings → MCP → add the same URL

Setup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp

评价

还没有评价。欢迎分享你的使用感受。

评论

无需登录即可发表。欢迎分享使用感受、提问,或说明在哪些环境下无法运行。

还没有评论。来写第一条吧。

提交后会立即公开。请勿填写邮箱、电话等个人信息。URL 最多 2 个。

0 / 1000 字

此表单受 reCAPTCHA 保护,适用 Google 的隐私权政策和服务条款。

同一仓库的技能

Analyze A/B test results to assess whether observed differences are likely due to chance. Check test duration and sample size, compare audience segments, distinguish statistical findings from practical value, and generate hypotheses for follow-up tests.

中文简介正在准备中。当前显示英语简介。

  • Evaluating results from a headline A/B test
  • Estimating sample sizes before starting a test
  • Comparing results by device or traffic source
irinabuht12-oss/marketing-skills55342026年10月23日 更新

Plan and analyze A/B tests for Google and Meta advertising. Estimate required traffic and duration, track results, and assess whether observed differences are statistically significant, meaning unlikely to be explained by chance alone.

中文简介正在准备中。当前显示英语简介。

  • Planning a test for a new ad headline
  • Estimating traffic and time needed for a landing page test
  • Checking whether interim results justify choosing a winner
irinabuht12-oss/marketing-skills55342026年10月23日 更新

Review Google and Meta campaign structures against goals, budgets, and conversion data. Identify excessive segmentation, overlapping targeting, and fragmented budgets, then get consolidation recommendations, an explained account structure, and a migration plan.

中文简介正在准备中。当前显示英语简介。

  • Reviewing an account inherited from another team or agency
  • Running a quarterly advertising account health check
  • Investigating structural causes of stalled performance
irinabuht12-oss/marketing-skills55342026年10月23日 更新

Analyze successful Google and Meta ads to find useful patterns in headlines, body text, and calls to action. Generate new copy variants that preserve those patterns, with platform formatting, test priorities, and suggested pairings for comparison.

中文简介正在准备中。当前显示英语简介。

  • Refreshing ad copy when existing creatives lose effectiveness
  • Starting an ad copy brainstorming session
  • Testing messaging angles for a new audience
irinabuht12-oss/marketing-skills55342026年10月23日 更新

Review Google Ads extensions, the extra links and details shown with ads, across campaigns. Find missing coverage, weak performance, and outdated information, then get replacement copy based on successful ads and landing pages, plus rollout priorities.

中文简介正在准备中。当前显示英语简介。

  • Checking extension coverage before launching campaigns
  • Quarterly reviews of outdated promotional details
  • Updating extensions after website changes or product launches
irinabuht12-oss/marketing-skills55342026年10月23日 更新

Analyze spending, revenue, and conversions across advertising channels to recommend budget shifts. Compare overall efficiency with the revenue gained from additional spending, identify saturation, and produce a gradual reallocation plan with monitoring priorities.

中文简介正在准备中。当前显示英语简介。

  • Reviewing budget allocation across advertising channels
  • Finding channels with declining returns on extra spending
  • Balancing proven campaigns with new experiments
irinabuht12-oss/marketing-skills55342026年10月23日 更新

查看 irinabuht12-oss 的全部技能

报告此技能的问题