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native-ads

When the user wants to run native ads on Taboola, Outbrain, or similar platforms. Also use when the user mentions "native ads," "Taboola," "Outbrain," "content recommendation," "sponsored content," or "in-feed ads." For strategy, use paid-ads-strategy.

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  • SKILL.md2.5 KB

SKILL.md(原文)

安装前可以查看交给 AI 代理的指令内容。

Paid Ads: Native Ads

Guides native advertising on Taboola, Outbrain, and content recommendation networks. Native ads blend with publisher content and achieve ~18% higher CTR than display banners. Use this skill when planning or optimizing native ad campaigns.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

  1. Goal: Traffic, leads, brand
  2. Content: Article, landing page, video
  3. Budget: Min $500–1,000; better at $5,000+

Platform Overview

PlatformReachFocus
Taboola500M+ daily impressionsPremium publishers; AI matching
OutbrainMajor publishersTop-funnel; helpful content

Pricing: CPC $0.10–0.30 avg; CPM $1–3 avg.

Creative Testing

ApproachGuideline
Combinations3 headlines × 3 images = 9 variants; test together
Image varietyHeadshot, product, illustration—distinct styles
AdvertorialsTest length, tone, aggressiveness; no universal formula

Copywriting Guidelines

RuleGuideline
HonestAvoid clickbait; match copy to content
FormatMatch character limits; respect UX per format
ToneSoft-sell; nurture, don't push

Funnel Focus

Target high-intent users in consideration and conversion stages; avoid one-size-fits-all funnel approach.

Output Format

  • Headline options (2–3)
  • Image guidance
  • Landing page alignment
  • Budget recommendation

Related Skills

  • display-ads: Display vs native; programmatic
  • copywriting: Headline, ad copy
  • landing-page-generator: Landing page for native traffic
  • paid-ads-strategy: Channel selection

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中文简介正在准备中。当前显示原文说明。

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中文简介正在准备中。当前显示原文说明。

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中文简介正在准备中。当前显示原文说明。

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Deprecated compatibility entry for Alternatives Page construction. This page is now maintained in Pagina; install and use page-builder to build a new Alternatives Page.

中文简介正在准备中。当前显示原文说明。

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