Design Discovery

Convert the request into a decision brief

Capture only information that changes the design:

• business/product and desired outcome;
• primary users and context of use;
• top job-to-be-done and secondary jobs;
• primary CTA/conversion and failure modes;
• content inventory and trust evidence;
• required pages, states, locales and devices;
• brand attributes and explicit anti-attributes;
• technical/deployment constraints;
• measurable CTQs.

CTQ examples

Translate adjectives into observable requirements.

• “premium” → deliberate art direction, controlled type hierarchy, authored imagery, restrained motion, no template residue.
• “fast to use” → core answer/action discoverable in one scan and short navigation path.
• “mobile-first” → content priority and interaction model are designed for touch before desktop decoration is added.

Ambiguity policy

Do not stall on low-risk gaps. Infer reasonable defaults, label them as assumptions, and continue. Ask only when a missing decision would materially change business logic, brand, legal requirements or architecture.

Output

Produce a concise design brief with: Goal, Audience, Primary Job, Primary Action, Content Priority, Brand, Anti-Direction, Constraints, CTQs.

When imagery, logos, footage, 3D models, fonts, or external references affect the direction, read references/asset-protocol.md and record ownership, rights, fidelity, fallback, and delivery status before treating an asset as available.