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landing-page

Plan or rewrite a landing page for a SaaS product, app, or service around one audience and one action. Produce page structure, headlines, benefit copy, FAQs, layout recommendations, and guidance on search visibility.

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Use when designing or rewriting a high-converting landing page (single-offer page) for SaaS/apps/services. Covers structure, layout patterns, conversion strategies, copywriting, SEO/AEO, and common pitfalls.

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适用场景

  • Plan a landing page for trial signups
  • Align landing page copy with an ad
  • Address purchase concerns with evidence and FAQs
  • Review search visibility and page metadata

包含的文件(5)

  • SKILL.md5.2 KB
  • demo/index.html16.1 KB
  • demo/preview.jpg56.4 KB
  • demo/PROMPT.md1.8 KB
  • REFERENCES.md288 B

SKILL.md(原文)

安装前可以查看交给 AI 代理的指令内容。

Landing Page (High‑Conversion) — Web Design Skill

A landing page is not a homepage. A homepage serves multiple intents. A landing page wins one intent: one offer → one audience → one primary action.

Before you design/write

Gather (ask if missing):

1) Page purpose

  • What is the ONE primary action? (trial, demo, buy, waitlist, download)
  • What’s the offer? (exactly what do they get?)
  • What counts as conversion? (click, signup, purchase)

2) Audience + context

  • Who is the ICP?
  • What problem are they trying to solve?
  • Top 3 objections (why they don’t convert today)
  • Traffic source: ads / search / social / email
  • What do visitors already know when they land?

3) Proof + assets

  • Any proof points: logos, testimonials, numbers, case studies
  • Screenshots, demo video, product GIFs
  • Guarantees / refund / cancellation terms

4) Constraints

  • Brand voice: casual vs professional
  • Design direction: minimal editorial vs playful 3D vs glass UI
  • Mobile priority?

Core structure (what it should include)

Above the fold (must)

  1. Headline (outcome + audience)
  2. Subheadline (clarifies “how” + adds specificity)
  3. Primary CTA (clear verb + what they get)
  4. One proof signal (logo strip / stat / short testimonial)
  5. Hero visual (product screenshot/video) or a strong illustration

Mid page (argument)

  1. Problem → solution (1 section)
  2. Benefits (3–5, outcome-driven)
  3. How it works (3 steps)
  4. Social proof (testimonials/case study)

Bottom (objection handling)

  1. FAQ (6–12 Q/A)
  2. Risk reversal (trial, cancel anytime, guarantee)
  3. Final CTA (same as top)

Layout types (pick one)

A) Classic hero + sections (most common)

Best when:

  • product is understandable with a hero screenshot

B) Long-form story (sales page)

Best when:

  • you need to educate + overcome skepticism

C) Minimal conversion page

Best when:

  • high-intent traffic (email → known users)
  • short offer (download, waitlist)

D) Comparison landing page

Best when:

  • search intent includes alternatives (“X vs Y”, “best for…”)—usually paired with SEO pages

High‑conversion strategies (practical)

1) Match message to source

If traffic is from ads:

  • mirror the ad headline in the hero
  • use the same promise and visual tone

2) Make the next step obvious

  • one primary CTA
  • avoid multiple competing CTAs above the fold

3) Write benefit-first

  • Features: what it does
  • Benefits: what that means for them

4) Use specificity

  • ❌ “Save time and streamline”
  • ✅ “Cut your weekly reporting from 4 hours to 15 minutes”

5) Reduce risk

Pick at least one:

  • free trial
  • free plan
  • no credit card
  • cancel anytime
  • money-back guarantee

6) Objection handling is a section, not a footer

  • add FAQ earlier if it’s a high-friction offer
  • put proof right next to the claim it supports

Copywriting templates

Headline formulas

  • “{Outcome} without {pain}”
  • “The {category} for {audience}”
  • “Ship {result} in {time}”

Subheadline rules

  • 1–2 sentences
  • clarify what it is + who it’s for

CTA rules

  • Verb + what they get
  • Avoid weak CTAs: “Learn more”, “Submit”

Examples:

  • “Start free trial”
  • “Book a demo”
  • “Get the checklist”

Benefit bullets

Format:

  • Benefit — proof/detail

Example:

  • Faster iteration — generate 3 layout variants in one click.

Section-by-section workflow (designer-friendly)

Work in this order:

  1. Hero
  2. Benefits
  3. How it works
  4. Proof
  5. FAQ
  6. Final CTA

Rule: don’t rebuild the whole page each time. Iterate section-by-section to keep control.


SEO + AEO checklist (when relevant)

When landing pages should NOT be indexed

  • ad-only campaigns
  • highly time-bound offers

Use:

  • noindex (or keep it behind a non-indexed path)

When they SHOULD be indexed

  • evergreen offers
  • search intent matches the promise

Add:

  • clear title + meta
  • internal links from homepage/feature pages
  • FAQ in plain Q/A for AEO

Optional:

  • FAQ schema (if appropriate)

Common pitfalls

  • Too many CTAs above the fold
  • Vague value prop (“streamline”, “optimize”)
  • Big feature list with no outcomes
  • Proof hidden at the bottom
  • Mobile layout breaks readability
  • No clear next step

Output format (when generating a landing page)

Return:

  1. Page outline (sections + order)
  2. Hero copy (headline, subheadline, CTA, proof line)
  3. Benefits section (3–5 bullets)
  4. How it works (3 steps)
  5. FAQ (6–12 Q/A)
  6. SEO/AEO (indexing recommendation + title/meta if indexed)
  7. Layout recommendation (A/B/C/D + why)

Quick questions (if user says “make a landing page”)

  • What’s the ONE primary CTA?
  • Who is the ICP and what’s the main pain?
  • Any proof (numbers/testimonials/logos)?
  • What’s the offer and risk reversal?
  • Where is traffic coming from?

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